This S’pore Startup Went Against The ‘Grain’ And Ran Cloud Kitchens Before They Got Popular

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Updated: November 19th, 2023

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Sung along with three other co-founders — Ernest Sim, Gao Rifeng, and Isaac Tan — founded Grain in 2014. It is Food and Beverage Services brand based in Singapore.
It's a multi-brand online restaurant that offers ready-to-eat meals, meal plans, catering services, packaged drinks, and more.
Grain's mission is to provide wholesome nutritious meals packed with lots of flavors that one can eat daily without compromising their health or making a hole in the pockets.
The founders at Grain are all die-hard Marvel fans and their store also has a line of Marvel merchandise for their customers.
In 2015, Grain was among the first few cloud kitchens to provide food to customers without a physical location. Their goal is to transform lives through memorable culinary encounters.

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