Smoove Creations and the power of customizing entrepreneurship at a young age

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Updated: November 19th, 2023

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Isaiah Kelly is the founder and CEO of Smoove Creations, a Newport-based startup that caters to people who are "sneakerheads" or fans of athletic footwear.

He and his eight-member team serve customers who want unique, personalized sneakers that match their personal style.

Kelly's first experience with business ownership came while working for his father, who ran a landscaping business in LaGrange. Unexpectedly, Kelly didn't care about sneakers until he started working at a Shoe Carnival during the summer.

In 2020, Smoove Creations generated revenue of about $40,000 despite the pandemic.

Read the full story on nkytribune.com ➜