How Huy Fong’s Sriracha Hit $150 Million A Year In Sales — With Zero Marketing

David Tran
Founder, Huy Fong Foods
$12.5M
revenue/mo
1
Founders
38
Employees
Huy Fong Foods
from Irwindale, California, USA
started March 1980
$12,500,000
revenue/mo
1
Founders
38
Employees
2.17M
alexa rank
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How Huy Fong’s Sriracha Hit $150 Million A Year In Sales — With Zero Marketing

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Huy Fong Foods is an American hot sauce manufacturer headquartered in Irwindale, California. In 1980, a Chinese immigrant from Vietnam named David Tran founded the brand.

The business has developed into one of the market leaders for Asian hot sauces, particularly Sriracha sauce, also known as rooster sauce, because of the rooster-themed label.

When Tran first began his business, he sold his sauces out of a blue Chevy van that he had filled with used baby food jars. In his first month, he earned $2300.

In 2019, Tran's Sriracha generated $150 million in revenue annually, accounting for 10% of the US market for hot sauce.

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Read the full story on vietcetera.com ➜

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David Tran, Founder of Huy Fong Foods
Pat Walls,  Founder of Starter Story
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