The Newsette's Daniella Pierson on how to prove your haters wrong

Updated: November 19th, 2023

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Daniella Pierson is the Founder and CEO of The Newsette, a women-focused newsletter she founded at the age of 19 while still in university. Forbes just tagged her as United States’ one of the richest women of color.

In the initial days, Daniella used to distribute flyers on campus and portrayed herself as a corporate intern due to her lack of confidence in her work as a creative.

To start Newsette, she borrowed $15,000 from her parents to pay for various services, such as a mailing platform and an illustrator to add color to the newsletter.

The founder managed to secure the newsletter's first 15,000 subscribers by stalking her contacts' Facebook friends and acquaintances and offered them roles as newsletter ambassadors, which granted them a couple of additional lines on their resumes if they could attract 10 new subscribers.

Daniella suffers from ADHD, OCD, and depression and to raise awareness about mental health issues she co-founded the mental health startup, Wondermind, along with Selena Gomez and Mandy Teefey, Selena's mother. It was recently appraised at $100 million dollars.

Here is a look at how she is doing today:

  • The newsletter has over 500,000 subscribers presently
  • Revenue increased from one million dollars in 2019 to 40 million dollars in 2021
  • Based on its growth of almost 16,000% over the previous three years, The Newsette is the 16th most successful company in America


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