The Multipreneur: He Makes $10M/Year With 6 Businesses
Starter Story
Jun 8, 2024
This is the breakdown of how Greg Isenberg makes over $10M/year with 6 businesses.
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This
guy
makes
over
10
million
a
year
with
six
different
businesses
and
the
best
part
he
started
them
all
with
0
I
drove
out
to
Miami
Florida
to
ask
him
exactly
how
he
built
these
businesses
and
the
blueprint
he
uses
to
make
over
5
million
a
year
in
profit
Instead
of
charging
1
500
a
month
we
charge
on
average
1
5
million
a
year
year
You
see
Greg
started
his
journey
working
at
a
VC
funded
multi
billion
dollar
company
Then
one
day
it
went
bankrupt
It
was
unprofitable
And
what
he
learned
from
that
helped
him
come
up
with
a
formula
to
start
his
own
business
that
would
be
profitable
from
day
one
The
ACP
funnel
is
the
secret
sauce
that
I've
used
for
the
last
15
years
that
I'm
only
now
sharing
with
the
world
this
video
Greg
shares
his
exact
blueprints
on
how
to
make
a
million
dollars
from
one
client
exactly
how
he's
found
several
million
dollar
business
ideas
and
why
everyone
should
aim
to
become
a
multi
preneur
I'm
Pat
Walls
and
this
is
Starter
Story
you
Greg
Thanks
for
having
me
Tell
me
about
who
you
are
and
what
businesses
you
built
name
is
Greg
Eisenberg
and
today
I
run
a
holding
company
called
Late
Checkout
We
do
eight
figures
in
revenue
mid
seven
figures
of
profit
and
I've
been
a
part
of
companies
companies
that
have
raised
billions
of
dollars
and
I
make
more
money
as
the
CEO
of
Late
Checkout
and
work
a
lot
less
Can
you
break
down
the
businesses
that
are
within
your
holding
company
currently
and
what
you
plan
to
build
Totally
got
six
companies
that
we've
started
LCA
which
is
an
innovation
agency
You
probably
need
a
Robot
com
which
is
one
of
the
biggest
AI
communities
on
the
internet
We
have
DesignScientist
com
which
is
a
design
agency
We've
got
Boring
Holdings
which
is
literally
another
holding
company
which
owns
BoringMarketing
com
an
AI
assisted
SEO
business
and
BoringAds
com
an
AI
assisted
ads
agency
And
we've
got
Multipreneurship
com
which
is
a
community
for
multipreneurs
Tell
me
a
little
bit
more
about
what
multipreneurship
is
and
why
you're
so
bullish
on
it
Multipreneurship
just
basically
means
that
you're
building
multiple
products
multiple
companies
multiple
revenue
streams
Instead
of
having
one
company
do
100
000
a
month
in
revenue
you
now
have
eight
companies
Maybe
they're
only
doing
25
000
a
month
in
revenue
revenue
But
if
one
struggles
a
little
bit
or
Google
makes
a
change
that
affects
this
business
or
Instagram
does
this
you
now
have
that
built
in
insurance
And
the
compounding
with
these
internet
businesses
are
next
level
So
not
only
is
it
cheaper
than
ever
to
build
faster
than
ever
to
build
with
AI
the
compounding
effects
are
super
real
And
I
love
the
diversification
of
the
multipreneurship
model
Yeah
All
right
So
tell
me
a
little
bit
about
your
origin
story
How
do
you
get
here
up
in
Montreal
Canada
Always
was
an
internet
nerd
Started
creating
different
blogs
communities
online
Started
making
a
few
bucks
as
a
teenager
When
I
was
17
my
first
week
of
school
high
school
I
was
actually
in
a
school
shooting
And
19
people
got
shot
And
I
remember
being
in
the
chemistry
class
My
teacher
had
locked
the
door
door
I'm
hearing
bullets
left
and
right
I
realized
as
a
17
year
old
that
life
is
short
And
I
wanted
to
do
big
things
From
that
moment
I
took
building
on
the
internet
really
really
seriously
I
started
a
company
called
Islands
which
was
kind
of
like
a
Discord
for
college
students
that
was
sold
to
WeWork
And
I
was
the
head
of
product
strategy
and
later
the
head
of
product
of
WeWork
We
were
worth
47
billion
All
of
a
sudden
we
run
out
of
cash
The
headlines
read
25
billion
20
billion
15
billion
10
billion
WeWork
can't
raise
cash
I
vowed
to
myself
that
the
next
thing
I
start
isn't
going
to
be
an
unprofitable
venture
backed
business
It's
going
to
be
a
profitable
machine
So
I
asked
myself
what
is
a
model
that
could
marry
the
freedom
that
I
want
with
the
creativity
of
building
multiple
businesses
And
that's
what
got
me
so
interested
in
this
new
way
of
being
an
entrepreneur
being
a
multipreneur
Greg
is
proof
that
you
don't
need
VC
funding
or
a
big
team
to
build
a
million
dollar
business
You
can
be
a
solopreneur
and
get
started
today
on
a
business
that
might
just
change
your
life
But
that
requires
knowing
the
right
information
and
finding
the
right
problem
to
solve
Now
imagine
there
was
a
place
that
gave
you
all
this
the
problems
to
solve
solve
the
blueprints
to
solve
them
and
the
strategies
that
turn
simple
ideas
into
million
dollar
online
businesses
Well
at
Starter
Story
we
have
a
library
of
over
4
000
case
studies
and
business
idea
breakdowns
where
you
can
access
this
all
backed
by
data
from
real
entrepreneurs
So
if
you're
actually
serious
about
building
that
next
profitable
side
project
head
to
the
first
link
in
the
description
and
we're
going
to
give
you
160
solopreneur
business
ideas
so
you
can
get
started
on
your
journey
today
just
like
Greg
Now
let's
get
back
to
Greg
and
how
he
actually
launched
this
thing
So
you're
out
of
WeWork
and
you
start
your
first
company
What
is
that
company
that
you
start
LCA
So
it's
an
innovation
agency
We'll
work
with
a
Nike
a
Dropbox
a
Shopify
a
TikTok
and
we'll
say
we
will
help
you
come
up
with
new
ideas
to
future
proof
your
business
Instead
of
charging
1
500
a
month
which
most
agency
owners
do
we
charge
on
average
1
5
million
a
year
Why
Because
if
we
come
up
with
a
whole
new
vision
for
where
to
take
your
company
oftentimes
those
products
generate
9
to
10
figures
of
revenue
If
you're
spending
1
5
million
sounds
like
a
pretty
good
trade
to
me
So
you're
making
a
million
dollars
per
client
How
did
you
actually
land
these
clients
and
build
this
business
ACP
funnel
baby
A
stands
for
audience
You
got
to
start
by
social
media
audience
Instagram
page
TikTok
page
Twitter
account
I
had
built
a
Twitter
account
of
over
10
000
people
That's
not
a
lot
by
the
way
10
000
people
anyone
can
get
to
10
000
followers
C
stands
for
community
How
do
you
convert
some
of
those
audience
members
into
some
place
where
you
own
their
emails
you
have
their
SMS
they
have
a
place
to
talk
and
you
really
understand
what
are
their
pain
points
And
I
started
posting
hey
come
to
these
orange
wine
disco
parties
in
these
basements
basements
in
Williamsburg
I
actually
met
some
of
my
first
clients
at
these
parties
And
then
P
for
product
What
is
the
product
that
you
can
create
that
they
want
the
most
And
I
told
them
oh
I'm
actually
starting
this
thing
called
LCA
We
sell
innovation
And
they
were
like
come
into
my
office
first
thing
Monday
Because
I
had
already
built
so
much
trust
with
them
Our
first
year
we
did
a
million
and
a
half
in
revenue
We
had
one
big
client
and
then
one
kind
of
half
client
Second
year
all
of
a
sudden
we're
doing
five
plus
million
in
revenue
Sounds
like
a
lot
But
again
a
few
clients
One
million
dollars
each
And
it's
been
going
up
ever
since
then
The
ACP
funnel
is
the
secret
sauce
that
I've
used
for
the
last
15
years
that
I'm
only
now
sharing
with
the
world
So
you're
technically
a
solopreneur
with
this
massive
agency
but
then
you
become
a
multipreneur
Tell
me
what
that
transition
looked
like
We
started
a
second
business
called
NiceBreak
NiceBreak
fun
We
started
direct
with
the
product
That's
no
no
no
That's
not
the
way
to
build
a
business
nowadays
The
way
to
build
a
business
nowadays
is
you
start
with
the
community
first
then
you
build
the
product
So
we
actually
closed
it
down
After
that
I
said
all
right
let's
go
back
to
the
ACP
funnel
And
we
started
Dispatch
We
started
a
Twitter
account
Within
a
few
weeks
it
got
to
a
couple
thousand
followers
It
was
all
around
design
inspiration
We
had
the
audience
and
we
started
saying
hey
there's
an
opportunity
here
So
within
72
hours
we
whip
up
a
landing
page
a
brand
and
a
team
And
all
of
a
sudden
we're
selling
design
subscriptions
Our
first
year
we
did
seven
figures
of
revenue
450
000
in
profit
Then
we
wanted
to
try
something
different
So
we
started
a
Twitter
account
called
BoringMarketer
and
started
just
tweeting
about
ad
stuff
SEO
stuff
just
boring
ways
to
get
customers
We
built
a
community
around
it
And
then
we
built
this
AI
assisted
tool
to
help
do
keyword
research
to
help
create
SEO
content
basically
create
this
SaaS
tool
In
its
first
year
it
did
350
000
in
profit
In
its
second
year
it'll
do
2
to
3
million
in
profit
All
right
let's
talk
about
hiring
You
have
these
companies
within
your
personal
holding
company
How
do
you
hire
people
to
run
these
companies
One
way
I
hire
is
I
build
communities
and
then
I
actively
reach
out
to
some
of
the
most
active
people
We
call
them
nerds
in
residence
someone
who's
an
expert
who
cares
You
know
if
it's
the
AI
example
you
need
an
AI
nerd
who's
thinking
about
this
all
the
time
right
We
find
them
through
the
community
The
second
way
I
find
talent
is
I
cold
DM
a
lot
of
people
If
I
find
someone
interesting
online
I
won't
be
shy
and
I'll
try
to
find
their
email
address
I'll
DM
and
even
if
they
have
a
job
I'll
say
hey
let's
hop
on
a
quick
call
The
best
people
to
hire
actually
work
a
job
job
Let's
talk
about
how
you
find
ideas
and
how
you
build
them
really
quickly
What's
your
process
I
use
two
tools
One
is
called
redditlist
com
which
tells
me
how
fast
a
particular
subreddit
is
growing
and
it
gives
me
a
ranking
of
all
the
different
subreddits
And
I
use
a
tool
called
gummysurge
com
which
basically
takes
a
subreddit
and
tells
me
what
are
the
biggest
problems
that
this
subreddit
is
having
and
it's
your
job
as
the
entrepreneur
as
the
multipreneur
to
solve
them
Are
there
any
other
tools
that
you
use
to
run
and
build
your
businesses
I
use
Framer
to
create
landing
pages
and
websites
really
quickly
I
use
ConvertKit
for
email
I
love
all
the
automations
they
do
I
use
vidIQ
which
is
a
Chrome
extension
that
gives
you
competitive
analysis
on
YouTube
And
there's
this
little
feature
where
what
are
the
top
questions
on
a
YouTube
comment
So
imagine
going
to
a
starter
story
YouTube
page
and
you
can
sort
by
top
questions
And
that
gives
me
ideas
around
what
I
could
be
building
for
the
starter
story
community
I
use
Slack
for
team
communication
Our
entire
team
runs
on
Notion
We
use
Figma
for
designs
I
use
Loom
like
crazy
I
just
like
creating
quick
Looms
about
stuff
and
people
could
see
my
face
or
I
can
screen
share
That
runs
our
eight
figure
business
Okay
we
are
out
here
in
your
beautiful
condo
in
Miami
Florida
Tell
me
about
multipreneurship
Why
is
it
the
future
And
why
is
it
different
than
solopreneurship
I'm
not
advocating
for
launch
five
products
on
day
one
Become
a
solopreneur
Find
a
niche
Build
an
audience
Build
a
community
Build
a
product
for
them
All
I'm
saying
is
at
the
end
of
that
once
that
business
is
generating
at
least
100
000
of
profit
find
an
operator
Then
that
frees
you
up
to
find
the
next
thing
Either
buy
another
business
using
some
of
that
cash
flow
or
your
own
cash
flow
or
incubate
something
new
One
of
the
benefits
of
being
a
multipreneur
is
a
lot
of
the
sleepless
nights
you're
giving
to
the
operator
The
second
thing
is
if
you're
creative
you're
going
to
love
being
a
multipreneur
You
get
to
work
on
different
projects
different
spaces
Every
day
just
feels
different
but
you
need
to
have
a
lane
Our
lane
for
example
is
we
believe
community
based
products
outperform
non
community
based
products
So
we
build
businesses
based
on
the
ACP
funnel
that
we've
defined
Tell
me
what
a
day
in
the
life
is
like
for
Greg
a
multipreneur
running
an
eight
figure
business
What
does
that
look
like
I
wake
up
around
6
a
m
I
make
a
French
press
coffee
I
have
it
I
sit
outside
I
see
the
sun
come
up
It
makes
you
feel
grateful
for
being
alive
and
I
get
to
work
I
plan
out
what
I
want
to
do
today
What
are
the
two
or
three
things
that
if
I
did
these
things
today
I
would
be
happy
Sometimes
in
the
afternoon
I'll
go
for
a
45
minute
workout
And
then
after
the
day
is
done
I
try
not
to
think
about
work
So
I
do
things
where
I
don't
have
my
phone
That
helps
me
reset
for
the
next
day
Yeah
All
right
last
question
that
we
ask
for
every
founder
that
we
interview
If
you
could
stand
on
Greg's
shoulders
back
in
the
WeWork
days
or
even
before
that
what
would
be
your
advice
I
made
the
mistake
of
listening
to
the
top
entrepreneurs
of
my
day
who
said
go
build
a
venture
backed
company
and
go
scale
it
and
be
Mark
Zuckerberg
I
was
living
someone
else's
life
by
doing
that
And
I
spent
12
13
years
of
my
life
7
a
m
to
2
a
m
every
single
day
working
seven
days
a
week
And
I
think
everyone
deep
down
knows
what's
for
them
And
life
is
about
getting
to
that
truth
My
advice
to
everyone
is
find
your
truth
Don't
listen
to
what
anyone
says
and
go
after
it
That's
great
advice
Thank
you
Greg
Thanks
Pat
Yeah
Follow
this
advice
and
you
will
have
a
10
million
multi
preneurship
empire
Peace
What's
up
guys
I
hope
you
were
inspired
by
Greg's
story
and
how
he
approaches
starting
businesses
I
think
the
coolest
thing
about
Greg
is
how
he's
able
to
find
painful
problems
and
then
create
solutions
to
those
problems
really
really
quickly
That's
why
he's
able
to
run
six
different
businesses
at
the
same
time
doing
millions
in
revenue
If
you
want
to
do
something
similar
but
don't
know
where
to
start
head
to
the
first
link
in
the
description
description
to
download
160
proven
solopreneur
business
ideas
You
won't
find
this
information
anywhere
else
And
if
you're
really
serious
about
building
the
business
that
might
just
change
your
life
come
join
thousands
of
founders
inside
Starter
Story
All
right
see
you
in
the
next
one
Peace
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