The $1M Mobile App Playbook
Starter Story
Sep 20, 2025
This is how you build a marketing-first $1M mobile app.
📚 50+ proven AI app ideas making millions → https://www.starterstory.com/ai?utm_source=youtube&utm_campaign=stevenplaybook
🛠️ Build your app with AI → https://build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=stevenplaybook
Steven's app Posted: https://postedapp.com/
Follow Steven: @stevencravotta
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Welcome to $1M Mobile App Playbook
1:13 - What Steven has built
1:43 - The 3-Phase Marketing Playbook
2:48 - Phase 1: Market Research
3:24 - Step 1.1: The Research Method
4:37 - Step 1.2: The $1M Spreadsheet
8:32 - Phase 2: Organic Growth
11:03 - Step 2.1: Posting Schedule
14:15 - Phase 3: Paid Ads
23:15 - The final word
This video is an educational case study of one founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
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Transcript
Chapters
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No tools listed for this business.
What
if
I
told
you
that
success
has
nothing
to
do
with
coding
Well
what
I'm
going
to
share
with
you
today
is
the
difference
between
apps
that
make
millions
and
apps
that
die
with
zero
downloads
Don't
believe
me
Well
here's
proof
Meet
Stephen
a
founder
who
took
his
mobile
app
from
zero
to
forty
thousand
dollars
MRR
and
then
sold
it
for
a
life
changing
amount
Stephen's
not
a
famous
influencer
He's
an
actual
founder
in
the
arena
who
discovered
a
playbook
that
changed
his
life
forever
You
might
remember
him
from
his
last
starter
story
video
Well
that
video
got
a
million
views
And
I
asked
him
if
he
wanted
to
come
back
on
the
channel
I
said
dude
why
don't
you
come
on
again
But
this
time
share
the
full
story
not
the
surface
level
stuff
but
the
actual
spreadsheets
the
exact
viral
videos
and
everything
that
took
you
from
zero
to
exit
He
said
yes
And
that's
what
you're
about
to
see
right
now
His
10
minute
viral
validation
method
exactly
how
to
go
from
zero
to
50
million
views
for
free
from
your
apartment
and
his
simple
strategy
to
turn
one
dollar
into
two
dollars
and
scale
using
paid
ads
If
you
don't
want
to
end
up
on
page
500
of
the
App
Store
well
get
out
your
pen
and
paper
and
enjoy
the
million
dollar
app
playbook
I
start
a
story
Welcome
back
to
the
channel
Stephen
If
you
can
remind
the
viewers
of
what
you
built
and
what
we're
going
to
be
talking
about
today
Thank
you
man
It's
a
pleasure
to
be
back
on
the
channel
I'm
Stephen
Stephen
I
have
built
scaled
and
exited
multiple
mobile
apps
for
millions
of
dollars
in
revenue
Last
time
I
was
on
the
channel
I
talked
about
how
I
built
Puffcount
my
quit
vaping
app
scaled
it
to
forty
four
thousand
dollars
in
monthly
recurring
revenue
before
exiting
the
company
and
selling
it
to
a
larger
mobile
app
studio
in
Europe
And
today
we're
going
to
be
talking
about
the
most
important
part
of
building
mobile
apps
which
is
marketing
Nice
Big
reason
why
I
wanted
to
bring
you
back
on
the
channel
is
you
were
going
to
come
on
and
talk
about
your
three
phase
First
before
we
dive
in
and
get
really
into
the
nitty
gritty
details
can
you
give
me
like
the
high
level
of
what
we're
going
to
go
over
today
Yeah
100
percent
Like
I
said
every
mobile
app
that
you
build
should
be
approached
from
a
marketing
first
standpoint
because
as
long
as
you
can
market
your
product
you
will
make
money
And
if
your
product
is
not
marketable
you
could
have
the
best
product
in
the
world
But
if
no
one
knows
about
it
you're
never
going
to
make
any
money
It's
never
going
to
be
a
successful
business
Marketing
should
always
come
first
To
do
that
first
we
do
market
research
We
understand
what's
going
viral
in
our
niche
what
content
is
working
in
our
niche
and
that
we
can
also
use
that
to
validate
the
product
in
general
Once
we
have
the
product
validated
and
we
start
building
it
then
we
can
go
into
the
market
research
and
start
to
identify
identify
what
type
of
content
formats
we
want
to
recreate
This
is
exactly
what
I
did
for
Puff
Count
This
is
the
entire
reason
that
I
was
successful
with
Puff
Count
is
because
I
did
market
research
in
the
quit
vaping
niche
on
TikTok
And
I
simply
took
inspiration
from
those
videos
I
posted
them
organically
and
then
scaled
the
winners
with
paid
ads
So
we
have
market
research
post
volume
organically
scale
the
winners
with
paid
ads
That
is
the
three
step
framework
in
a
nutshell
Cool
All
right
right
Well
let's
dive
into
phase
one
which
is
market
research
I'd
love
if
you
gave
me
that
step
by
step
playbook
If
you
were
starting
over
today
and
you
are
someone
who's
looking
for
the
idea
I
always
like
to
start
thinking
of
ideas
and
validating
ideas
by
solving
a
problem
for
a
large
number
of
people
Right
Vaping
was
a
problem
that
I
experienced
in
my
daily
life
When
I
was
in
college
all
my
friends
got
addicted
to
vaping
I
got
swept
up
in
the
habit
So
you
know
I
knew
it
was
a
painful
problem
And
I
also
saw
vaping
going
mega
viral
on
TikTok
It's
controversial
it's
viral
And
I
was
solving
a
problem
for
people
Those
three
points
together
will
make
a
killer
product
Cool
If
you
were
starting
over
today
and
everything
you've
learned
with
the
apps
that
you've
built
how
do
you
approach
this
phase
to
know
that
you're
building
the
right
thing
Here's
what
we're
going
to
do
We're
going
to
pull
out
our
phones
We're
going
to
go
to
TikTok
and
type
in
any
keywords
related
to
our
niche
And
then
what
you
can
do
tap
the
three
dots
in
the
top
right
And
then
you
can
filter
by
most
liked
videos
of
all
time
This
is
your
market
research
We'll
take
Puff
Count
my
previous
app
as
an
example
You
type
in
quit
vaping
on
TikTok
and
then
you
go
to
videos
And
you
can
see
that
these
videos
some
of
these
videos
have
gone
insanely
viral
We
have
1
3
million
likes
here
We
have
3
7
million
likes
here
right
So
this
is
our
market
research
Let's
click
into
one
here
and
let's
see
if
we
can
find
some
similarities
between
this
content
and
some
of
the
content
that
I
created
here
In
this
video
they're
dropping
their
vapes
in
a
glass
of
water
And
if
we
go
to
the
Puff
Count
profile
you
can
see
that
we
were
doing
that
That
was
one
of
our
bread
and
butter
33
000
views
It's
me
dunking
a
vape
into
a
glass
of
water
This
is
not
my
original
idea
I
was
not
the
first
person
on
TikTok
to
put
a
vape
in
a
glass
of
water
But
I
did
the
market
research
I
understood
that
that
content
was
resonating
with
my
ideal
target
audience
And
I
used
that
concept
and
created
my
own
videos
And
then
my
next
part
of
the
process
it's
very
high
tech
here
So
this
is
my
market
research
strategy
I
take
exactly
what
I
found
on
TikTok
and
I
put
them
all
into
a
spreadsheet
That
was
great
So
once
you
identify
that
this
is
a
problem
we're
solving
I'd
love
if
you
could
actually
walk
me
through
documenting
in
that
spreadsheet
on
a
specific
TikTok
video
So
let's
go
through
this
process
together
Again
step
one
is
going
on
TikTok
typing
in
your
keywords
and
finding
viral
videos
So
we'll
take
this
one
for
example
that
got
3
7
million
organic
likes
right
So
what
we'll
do
is
we
will
copy
and
paste
this
URL
into
your
spreadsheet
here
And
then
what
we
really
want
to
do
is
we
want
to
understand
why
this
video
went
viral
And
every
viral
video
has
three
key
points
The
hook
the
storyline
and
the
call
to
action
So
let's
go
ahead
and
watch
this
video
So
I
just
quit
vaping
like
an
hour
ago
I
made
the
decision
Okay
So
she
starts
off
holding
her
phone
There's
a
little
bit
of
action
a
little
bit
of
movement
going
And
she
starts
off
by
saying
I
just
decided
to
quit
vaping
an
hour
ago
So
we're
going
to
write
that
as
the
hook
And
I
think
it's
always
nice
to
take
note
of
the
way
she
shot
the
video
as
well
So
holding
camera
walking
then
sets
camera
down
These
small
little
details
in
the
video
are
actually
very
important
You
want
to
replicate
and
take
inspiration
from
these
as
close
as
possible
right
There's
a
reason
she
started
this
video
while
walking
and
then
set
it
down
in
front
of
her
Right
And
it
was
part
of
the
hook
and
this
video
went
viral
So
we're
going
to
use
that
And
as
you
can
see
she
sits
down
in
front
of
the
camera
camera
Six
glasses
of
water
So
we
could
even
add
that
onto
the
hook
Right
And
then
sets
camera
down
in
front
of
six
glasses
of
water
water
We
want
to
take
note
of
all
of
this
stuff
And
now
she's
going
to
get
into
her
story
So
let's
continue
watching
I
have
been
vaping
for
seven
years
and
this
is
very
symbolic
because
I
have
seven
vapes
Okay
She's
talking
about
how
she's
been
vaping
for
seven
years
and
she
has
seven
different
types
of
vapes
She
has
her
emergency
vape
her
walking
vape
her
car
vape
her
work
vape
And
obviously
she's
exaggerating
here
This
girl
is
so
good
at
making
content
Like
every
every
single
shot
and
every
single
talking
point
was
clearly
calculated
here
And
I've
been
wanting
to
quit
for
three
or
four
of
those
So
she
is
talking
about
her
quitting
journey
talking
about
her
quitting
journey
and
history
Vaping
while
dropping
the
vapes
into
glasses
of
Irritable
unmotivated
All
I
did
was
lay
in
bed
and
cry
She's
also
talking
about
the
pain
points
here
She's
talking
about
how
all
she
would
do
is
lay
in
bed
vape
cry
cough
and
feel
terrible
This
video
is
two
minutes
long
I
don't
think
your
TikToks
need
to
be
two
minutes
long
but
if
you
can
make
them
that
long
great
I
didn't
do
this
15
minutes
ago
I
didn't
want
to
wait
for
it
to
deliver
So
I
got
the
audio
book
Here
is
the
call
to
action
Most
importantly
she
got
an
audio
book
The
easy
way
to
quit
vaping
by
Alan
Carr
There
it
is
The
call
to
action
of
the
video
So
in
her
call
to
action
or
solution
she
talks
about
chewing
gum
eating
mints
and
the
audio
book
by
some
author
Now
we
know
that
this
video
in
reality
was
an
ad
because
she
is
pitching
this
audio
book
by
Alan
Carr
she
said
right
So
we
know
that
she
was
promoting
this
book
in
her
video
and
she
crushed
it
The
call
to
action
at
the
end
of
the
video
really
quickly
really
subtly
makes
it
feel
super
organic
doesn't
feel
salesy
at
all
And
those
are
the
best
ads
So
again
you
know
we
could
sit
here
for
hours
and
we
could
analyze
these
videos
and
this
is
what
you
should
do
Before
I
posted
a
single
video
on
the
Puff
Count
TikTok
I
scrolled
for
seven
days
straight
I
saved
all
the
videos
to
the
market
research
just
like
this
And
after
seven
days
of
scrolling
analyzing
and
understanding
what
goes
viral
in
your
niche
and
why
it
goes
viral
in
your
niche
you
will
be
so
much
better
at
creating
content
Cool
So
we
got
our
first
video
research
row
of
our
spreadsheet
here
We're
going
to
go
through
and
spend
some
days
actually
just
writing
these
out
We're
not
going
to
use
too
much
AI
We're
going
to
write
this
and
really
understand
the
problems
in
our
niche
content
ideas
and
that
sort
of
thing
This
is
the
research
side
which
I
really
really
like
What's
next
How
do
we
go
from
research
to
actually
creating
content
Okay
now
we're
going
to
get
into
phase
two
which
is
the
actual
creation
of
this
content
and
growing
your
channel
By
following
this
organic
growth
framework
I
grew
the
Puff
Count
account
to
120
000
followers
over
50
million
views
and
hundreds
of
thousands
of
app
store
installs
all
for
zero
dollars
So
when
you're
creating
this
content
there
is
a
proven
framework
to
follow
and
that
framework
is
hook
problem
solution
or
call
to
action
Obviously
the
hook
is
the
most
important
part
You
need
to
capture
that
attention
in
the
first
three
seconds
And
I
can
show
an
example
one
of
my
most
viral
videos
This
one
got
5
million
views
I'm
shaking
this
glass
bowl
of
empty
vapes
There
are
so
many
different
elements
of
this
hook
and
we
did
this
intentionally
Number
one
there's
a
sound
hook
We're
shaking
the
glass
with
vapes
in
it
There's
some
crazy
sounds
going
on
And
then
boom
we
hop
right
into
the
concept
of
the
video
And
then
you
want
to
present
the
problem
or
the
storyline
clearly
So
what
are
we
doing
in
this
video
We're
paying
people
to
ditch
their
vapes
Why
Because
vapes
are
unhealthy
And
then
of
course
at
the
end
of
the
video
we're
going
to
have
a
quick
two
second
call
to
action
The
two
second
call
to
action
simply
showing
the
product
in
your
video
works
so
well
because
if
people
miss
that
they
have
to
rewatch
your
video
again
And
it
creates
an
engagement
loop
People
on
TikTok
do
not
want
to
be
watching
ads
They
want
to
be
entertained
They
want
to
be
educated
They
want
to
be
informed
Your
entire
app
is
going
to
be
a
funnel
right
And
at
the
very
top
of
the
funnel
we
have
your
TikTok
video
or
your
TikTok
views
You
don't
need
to
explain
every
part
in
your
funnel
for
your
video
to
be
effective
All
you
have
to
do
is
take
the
person
from
your
TikTok
video
to
the
app
store
That's
exactly
what
all
these
videos
do
right
There's
no
explanation
of
the
product
There's
no
explaining
the
features
So
if
you
can
do
that
with
your
content
and
present
a
sly
organic
feeling
call
to
action
you
will
crush
Steven
is
the
perfect
example
of
how
someone
can
turn
a
simple
app
idea
into
a
million
dollar
business
But
that
comes
with
finding
the
right
idea
and
knowing
how
to
validate
it
Well
you're
in
luck
because
I've
studied
thousands
of
app
ideas
making
millions
and
spent
hours
obsessing
over
what
works
what
fails
and
what
separates
the
winners
from
the
rest
And
today
I'm
going
to
share
the
entire
database
of
ideas
with
you
for
free
50
plus
validated
AI
app
ideas
what
problem
they
solve
how
much
money
they
make
and
how
they
grew
all
backed
by
real
life
case
studies
This
is
basically
a
goldmine
of
profitable
simple
AI
apps
on
the
Internet
right
now
So
if
you're
serious
about
building
an
app
that
can
make
money
like
Steven
hit
the
first
link
in
the
description
and
grab
it
for
free
Hopefully
this
helps
you
find
your
next
big
idea
All
right
let's
get
back
to
Steven
All
right
well
the
next
question
that
I
have
for
you
is
you
know
once
you
start
posting
stuff
creating
stuff
which
is
a
big
learning
curve
for
a
lot
of
people
especially
putting
themselves
out
on
short
form
video
for
the
first
time
What's
the
posting
strategy
of
this
You
mentioned
you
do
videos
one
time
a
day
What
would
you
do
if
you
were
starting
today
What
do
you
recommend
is
what
time
to
post
how
much
to
post
and
when
to
know
when
to
stop
the
posting
strategy
This
is
where
I
see
a
lot
of
people
fail
right
Because
in
the
beginning
it's
going
to
be
slow
in
the
beginning
it's
going
to
be
hard
to
get
that
first
viral
pop
But
the
most
important
thing
is
staying
consistent
Whether
you're
posting
whether
you're
getting
creators
to
post
you
need
to
stay
consistent
with
it
right
Don't
worry
about
the
time
that
you
post
the
content
All
the
small
little
details
of
the
content
do
not
be
a
perfectionist
Your
goal
here
is
volume
Your
goal
here
is
knowing
generally
what
direction
your
content
should
be
going
You're
just
looking
for
that
first
viral
video
The
way
to
get
there
is
by
posting
volume
Volume
negates
luck
right
So
you
need
to
be
posting
as
much
as
possible
And
when
you
get
a
video
that
pops
off
recreate
that
concept
If
you
look
at
the
most
viral
people
on
TikTok
let's
forget
about
businesses
for
a
second
Let's
think
about
just
creators
influencers
the
most
viral
people
on
TikTok
on
YouTube
They
do
the
same
style
of
video
over
and
over
and
over
again
There's
a
reason
they
do
that
And
we
could
take
a
page
out
of
their
playbook
and
we
could
do
the
same
thing
for
our
app
The
most
important
part
is
to
stay
consistent
post
every
single
day
post
based
on
your
market
research
It'll
give
you
a
much
better
chance
of
going
viral
And
then
once
you
do
find
a
video
that
pops
off
for
you
continue
to
recreate
that
video
It'll
become
easier
and
easier
for
you
An
important
thing
too
is
once
you
get
that
first
viral
video
the
floor
of
the
amount
of
views
that
you
get
will
increase
over
time
because
the
platforms
trust
you
more
and
there's
more
engagement
to
your
video
so
they
will
be
shown
more
All
it
takes
is
that
first
viral
video
to
get
you
out
of
that
200
view
jail
And
also
if
you're
posting
on
one
platform
why
not
post
on
all
of
them
Download
the
videos
post
them
on
TikTok
post
them
on
Instagram
Reels
post
them
on
YouTube
Shorts
post
them
on
Twitter
Twitter
is
so
slept
on
Do
not
sleep
on
Twitter
as
a
distribution
As
you
start
to
create
more
and
more
content
you're
going
to
understand
some
formats
don't
drive
high
intent
installs
They
don't
drive
any
conversions
for
you
There's
one
example
that
comes
to
mind
Yeah
so
this
video
here
got
11
6
million
views
close
to
a
million
likes
It
drove
me
close
to
no
installs
Number
one
because
I
didn't
have
a
call
to
action
But
number
two
you
know
I'm
not
really
talking
about
any
pain
points
here
There's
not
a
lot
going
on
It
was
kind
of
a
bad
video
in
terms
of
conversions
It
was
great
for
the
account
and
great
for
driving
views
and
followers
and
shares
and
engagement
and
stuff
like
that
But
this
didn't
really
drive
installs
for
me
And
I
think
it's
important
to
keep
track
of
that
And
you
can
see
here
you
know
there's
two
videos
These
were
my
two
highest
converting
videos
in
terms
of
installs
and
sales
on
Puff
Count
So
I
pinned
those
to
the
top
of
my
profile
And
you'll
see
these
are
very
different
styles
of
video
Again
these
follow
our
proven
framework
of
hook
storyline
solution
I
pinned
these
videos
on
my
profile
because
they
drove
the
highest
amount
of
conversions
Your
profile
itself
will
become
its
own
funnel
So
everyone
who
visits
my
profile
now
is
going
to
watch
these
two
pin
videos
for
sure
because
they're
the
first
videos
that
show
up
And
I
chose
to
pin
these
videos
because
they
were
the
highest
converting
videos
And
what
I've
come
to
find
is
the
highest
converting
videos
for
me
personally
Republican
views
simple
product
demos
like
this
video
There's
trend
hijacking
as
well
And
you
can
also
have
the
problem
solution
narratives
like
this
video
here
All
right
So
we've
gone
through
the
content
creation
phase
which
is
probably
the
hardest
phase
If
you
can
get
through
this
and
create
viral
formats
that
work
you're
pretty
much
set
But
you
can't
create
content
yourself
forever
So
what's
the
next
step
after
that
to
really
truly
grow
build
something
that
you
can
sell
like
you
did
for
Puff
Count
Pat
I'm
so
glad
you
asked
So
we
finished
phase
two
We
have
this
library
of
organic
content
And
now
we
want
to
scale
There's
a
couple
different
ways
to
scale
you
yourself
You
can
go
beast
mode
You
could
post
a
thousand
videos
a
day
but
that's
not
very
likely
You
can
hire
and
outsource
creators
which
is
easier
said
than
done
I
think
everybody's
going
through
a
super
distorted
process
to
hire
creators
right
now
You
have
to
email
a
thousand
of
them
Only
one
gets
back
to
you
and
they
give
you
some
outrageous
price
But
that
is
exactly
why
I
built
my
next
product
which
is
posted
on
posted
What
we
did
was
we
made
it
connecting
with
creators
as
easy
as
possible
So
this
is
the
best
way
to
work
with
creators
We
have
this
feature
called
deals
For
example
you
create
a
project
brief
You
explain
what
your
product
is
You
have
some
rules
for
the
content
you
want
You
could
choose
where
you
want
the
creators
to
be
from
And
then
you
have
your
inspiration
content
right
here
Going
back
to
our
market
research
This
is
where
we
give
the
creators
our
market
research
We
tell
the
creators
what
videos
are
going
viral
in
our
niche
what's
working
in
our
niche
niche
and
then
creators
will
actually
submit
videos
to
your
deal
for
free
So
for
example
this
creator
submitted
this
video
to
my
deal
and
I
can
watch
it
for
free
And
this
is
what
the
creator
wants
to
be
paid
I
can
approve
this
piece
of
content
or
I
can
reject
this
piece
of
content
and
I
can
ask
for
another
price
or
whatever
it
is
But
you
can
see
all
these
creators
made
videos
for
my
product
for
free
And
there's
all
different
types
of
bids
right
This
one
wants
40
this
one
wants
50
this
one
wants
100
So
you
can
scroll
through
these
approve
or
deny
You
only
pay
for
the
ones
that
you
love
And
then
when
you
do
choose
one
and
you
do
pay
for
one
you
own
the
video
itself
and
you
own
the
ad
code
so
that
you
can
scale
it
further
on
paid
ads
For
example
this
creator
right
here
who
has
552
000
followers
she
made
a
post
for
us
for
110
It
got
30
000
views
This
creator
here
with
2
7
million
followers
110
a
video
Or
this
creator
right
here
who
only
had
768
followers
but
made
an
amazing
piece
content
for
us
that
got
53
000
views
And
again
you
know
we
own
these
videos
for
life
copy
the
ad
code
and
scale
further
on
paid
ads
using
meta
or
TikTok
ads
The
first
thing
that
we
need
to
do
is
start
giving
data
into
these
paid
ad
platforms
because
TikTok
and
Facebook
or
any
paid
ad
platform
doesn't
have
enough
data
on
your
app
yet
So
you
will
need
an
MMP
a
mobile
measurement
partner
to
send
these
events
into
the
paid
ad
platforms
Adjust
is
a
great
one
AppsFlyer
is
a
great
one
But
we
need
to
feed
the
paid
ad
platforms
with
enough
data
right
So
your
first
campaign
cannot
be
a
purchase
campaign
You
can't
optimize
for
those
users
just
quite
yet
because
TikTok
and
Facebook
don't
really
know
who
those
users
are
yet
CAC
is
your
customer
acquisition
cost
So
with
all
of
our
content
and
all
of
our
paid
ads
our
customer
acquisition
cost
on
PuffCal
was
anywhere
around
20
to
24
And
our
lifetime
value
was
anywhere
from
55
to
upwards
of
70
per
conversion
So
that
was
profitable
math
for
us
We
knew
that
if
we
put
1
into
paid
ads
it
would
get
2
sometimes
even
more
out
on
the
other
end
So
here
you'll
see
our
paid
ads
dashboard
We
spent
a
total
of
82
000
on
our
paid
ads
before
exiting
the
business
This
is
how
we
scaled
from
3K
to
44
000
in
monthly
recurring
revenue
And
you
can
see
here
look
at
the
cost
per
click
0
03
0
18
0
21
0
15
0
35
0
09
We
got
these
results
almost
like
day
one
of
running
ads
because
we
had
this
library
of
proven
content
We
knew
exactly
what
videos
we
were
going
to
upload
to
the
paid
ads
dashboard
because
we
had
validated
it
all
organically
So
we
were
spending
smarter
And
this
is
our
four
step
scaling
process
in
order
to
optimize
your
paid
ads
Everything
is
a
funnel
Just
like
our
TikTok
videos
TikTok
profile
itself
is
a
funnel
so
are
paid
ads
If
you
think
of
everything
as
a
funnel
it
becomes
so
much
easier
because
you
don't
have
to
go
straight
from
a
view
to
a
sale
That's
so
hard
to
do
right
Think
of
it
in
a
step
by
step
process
Everything
is
a
funnel
So
at
the
top
of
the
funnel
we
have
our
views
And
then
obviously
we
have
our
clicks
So
our
views
on
our
paid
ads
and
then
people
who
have
clicked
our
paid
ad
and
then
people
who
have
installed
our
app
from
our
paid
ad
and
then
people
who
have
purchased
from
our
paid
ad
And
your
views
are
going
to
be
top
of
funnel
and
the
sales
are
going
to
be
at
the
absolute
bottom
of
the
funnel
And
inherently
there's
going
to
be
less
people
who
purchase
your
product
compared
to
the
amount
of
people
that
view
your
product
So
when
you're
starting
on
paid
ads
it's
very
important
that
you
fill
up
each
step
of
the
funnel
first
before
you
start
to
optimize
for
the
bottom
bottom
So
first
we're
going
to
optimize
for
views
and
then
we're
going
to
optimize
for
clicks
on
those
ads
And
then
we're
going
to
optimize
for
installs
and
then
trials
and
then
subscriptions
These
are
all
different
events
that
you
can
optimize
for
in
your
paid
ads
Depending
on
which
event
you
target
and
optimize
for
the
cost
and
the
return
on
that
spend
will
change
a
ton
So
you
fill
the
ad
platforms
with
enough
data
so
that
eventually
you
can
start
to
target
target
your
trials
and
subscriptions
And
as
far
as
the
platform
strategy
goes
with
paid
ads
it
really
depends
And
it's
different
for
every
app
right
From
my
experience
with
PuffCount
TikTok
was
much
cheaper
traffic
but
the
quality
of
the
traffic
was
a
little
bit
lower
Whereas
on
Meta
the
traffic
was
more
expensive
but
the
quality
was
a
bit
higher
Facebook
and
TikTok
are
really
the
only
two
places
that
you
should
start
running
paid
ads
Ultimately
you
can
test
both
depending
on
your
budget
I
think
it's
important
to
lock
down
one
paid
ad
platform
at
first
because
again
you
need
to
fill
these
ad
platforms
with
as
much
data
as
possible
for
them
to
be
the
most
effective
So
if
you're
splitting
your
budget
everywhere
and
you're
spending
5
here
and
10
there
it's
not
really
going
to
work
for
you
I
would
try
to
focus
on
one
platform
in
the
beginning
until
you
lock
it
down
you
nail
it
down
you
scale
your
budget
and
then
you
can
shift
to
another
paid
ad
platform
For
me
personally
we
scaled
most
of
our
spend
on
TikTok
ads
And
that
was
because
all
of
our
content
that
we
used
on
our
paid
ads
was
made
for
TikTok
I
was
in
my
apartment
making
TikToks
all
day
So
naturally
where
our
content
performed
the
best
when
we
scaled
on
paid
And
a
lot
of
people
are
scared
of
paid
ads
and
they
don't
want
to
do
it
But
Facebook
and
TikTok
are
some
of
the
most
profitable
companies
in
the
world
for
a
reason
It's
because
paid
ads
work
It's
because
companies
are
using
this
It'll
make
it
so
much
easier
for
you
to
scale
I'm
a
solopreneur
I'm
bootstrapping
these
products
I
don't
want
to
waste
my
money
on
paid
ads
And
you
don't
have
to
you
just
need
to
identify
what
content
goes
viral
organically
and
then
you
can
spend
confidently
on
paid
ads
and
feel
way
more
confident
that
you're
going
to
get
return
on
your
ad
spend
And
paid
ads
are
so
great
because
you
can
optimize
for
certain
events
in
And
this
is
really
where
your
content
creation
skills
and
validating
the
content
organically
comes
into
play
Because
for
our
specific
paid
ad
strategy
we
were
optimizing
for
the
people
who
are
most
likely
to
purchase
So
we're
tracking
all
these
events
on
TikTok
ads
on
Facebook
ads
and
we
are
telling
Facebook
and
TikTok
go
find
us
more
people
who
are
most
likely
to
purchase
purchase
our
products
With
the
killer
organic
content
library
that
we
had
telling
Facebook
and
TikTok
to
optimize
for
certain
events
inside
our
app
those
are
the
two
things
we
needed
to
crush
with
paid
ads
We
were
profitable
almost
instantly
while
running
paid
ads
and
we
were
able
to
scale
scale
very
quickly
because
we
had
done
all
the
work
up
front
And
not
only
that
you
can
have
a
call
to
action
in
your
videos
My
view
to
install
rate
skyrocketed
obviously
running
paid
ads
because
TikTok
will
give
you
a
call
to
action
on
the
video
if
you're
running
paid
ads
In
an
organic
piece
of
content
if
you're
not
running
paid
ads
you
have
to
rely
on
someone
going
to
the
app
store
searching
in
your
product
That's
a
lot
more
effort
Although
you're
spending
for
this
reach
the
reach
is
much
more
effective
on
paid
ads
The
campaign
structure
on
your
paid
ads
is
very
very
important
Again
we
want
to
upload
our
best
performing
organic
videos
and
then
we
simply
let
the
platforms
optimize
Again
when
you're
starting
you
want
to
optimize
for
the
top
of
funnel
And
as
you
get
more
data
and
more
spend
into
these
ad
platforms
you
can
start
to
optimize
optimize
for
the
bottom
of
the
funnel
It's
very
important
to
track
everything
and
use
analytics
tools
like
Superwall
or
like
Revenue
Cat
You
can
effectively
track
your
cost
per
install
your
trial
conversion
rate
your
subscription
rate
your
retention
rate
and
most
importantly
your
lifetime
value
The
lifetime
value
of
every
customer
that
comes
into
your
app
because
that
is
your
North
Star
metric
That
is
your
golden
metric
because
TikTok
will
tell
you
how
much
it
costs
to
acquire
those
customers
but
you
need
to
understand
what
their
lifetime
value
is
You
want
to
increase
the
lifetime
value
of
your
customers
so
you
can
spend
more
to
acquire
those
customers
If
you
can
get
to
a
three
to
one
CAC
to
LTV
ratio
congratulations
you
built
a
money
printing
machine
So
that's
it
in
a
nutshell
That
is
our
three
step
process
that
helped
us
scale
PuffCount
to
44
000
in
a
month
through
current
revenue
before
exiting
the
business
to
a
larger
mobile
app
studio
in
Europe
That's
it
You
start
with
market
research
you
give
yourself
the
best
chance
to
go
viral
you
start
posting
consistently
hire
creators
and
start
to
validate
content
organically
and
then
you
take
your
best
performers
and
put
them
on
paid
ads
so
that
you
can
scale
Well
thank
you
for
sharing
your
playbook
Steven
This
was
amazing
It's
super
cool
to
have
someone
who
has
actually
done
this
You
showed
all
your
examples
from
PuffCount
you
didn't
hold
anything
back
This
is
a
business
that
changed
your
life
and
it's
super
cool
to
see
the
behind
the
scenes
of
it
So
thank
you
for
sharing
And
if
you
are
watching
this
right
now
we
want
to
bring
Steven
back
on
the
channel
for
hopefully
a
third
time
So
if
you
have
any
questions
for
Steven
put
them
in
the
comments
Hopefully
we'll
have
you
back
on
for
a
third
time
Our
next
video
is
going
to
be
in
person
Pat
Oh
yeah
we
will
make
sure
to
do
a
video
live
IRL
I'll
be
back
for
the
third
one
because
I'm
going
to
sell
my
third
company
Maybe
that'll
be
our
next
video
And
that's
what
it
takes
these
days
So
thanks
for
coming
on
Steven
sharing
all
this
You're
awesome
man
Absolutely
Pat
Pat
Thank
you
for
having
me
bro
I
hope
you
enjoyed
this
video
and
got
some
inspiration
from
Steven's
story
But
real
quick
I
want
to
remind
you
the
whole
point
of
these
videos
is
to
help
you
find
an
idea
and
actually
build
it
Learning
is
cool
but
action
is
what
will
get
you
that
dream
outcome
And
with
AI
tools
getting
better
and
better
every
day
it's
never
been
easier
to
get
started
You
can
spin
up
a
working
app
in
just
a
few
hours
and
start
turning
that
into
a
real
business
If
you're
looking
for
a
proven
system
or
roadmap
to
build
with
AI
then
definitely
check
out
Starter
Story
Build
Our
programs
will
help
you
find
an
idea
build
it
with
AI
and
ship
it
to
the
real
world
fast
Just
click
the
first
link
in
the
description
if
you
want
to
learn
more
Thanks
again
for
watching
We'll
see
in
the
next
one
Peace
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