The $1.8M Solopreneur Playbook
Starter Story
Jan 13, 2024
This is how Brett Williams became one of the highest paid solopreneur's on the internet.
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This
guy
is
the
highest
paid
solopreneur
on
the
internet
Meet
Brett
Williams
a
dude
who
went
from
working
a
normal
job
to
making
over
2
million
a
year
with
a
side
project
He
has
zero
employees
zero
contractors
and
only
works
six
hours
a
day
When
I
first
came
across
his
story
I
thought
he
might
be
lying
But
then
I
did
some
more
digging
studied
his
business
and
even
flew
out
to
Arizona
to
meet
him
in
person
What
I
learned
blew
my
mind
Brett's
nearly
2
million
business
is
no
accident
It
has
nothing
to
do
with
luck
but
rather
some
very
smart
decisions
he
made
while
building
his
business
And
today
in
less
than
12
minutes
I'm
going
to
break
down
the
five
key
steps
that
took
Brett
from
an
average
business
idea
to
a
1
8
million
per
year
solopreneur
Welcome
to
The
Playbook
So
Brett
starts
out
like
any
normal
guy
working
an
average
9
to
5
for
years
He's
a
graphic
designer
working
on
landing
pages
logos
brand
designs
simple
work
that
pays
the
bills
But
like
any
aspiring
entrepreneur
deep
down
he's
thirsty
for
something
more
Something
he
can
truly
own
Then
one
day
everything
changes
when
he
comes
across
a
peculiar
website
It's
a
subscription
service
offering
quote
unlimited
graphic
design
for
businesses
Instead
of
charging
by
the
project
or
by
the
hour
this
agency
charges
a
recurring
flat
subscription
fee
for
unlimited
graphic
designs
And
by
the
looks
of
it
they're
doing
really
well
They
even
have
a
brick
and
mortar
location
with
a
few
employees
And
this
is
the
moment
that
Brett
gets
his
business
idea
He
decides
he'll
do
the
same
thing
He'll
start
his
own
agency
but
instead
of
getting
on
sales
calls
with
clients
they
can
just
purchase
his
services
directly
on
his
website
But
most
importantly
instead
of
building
a
whole
team
he'll
just
do
it
himself
as
a
side
project
to
earn
a
little
extra
income
12
hours
and
29
later
Brett
puts
up
a
simple
landing
page
and
calls
it
Design
Joy
And
within
24
hours
he
gets
his
first
paying
client
That's
pretty
fast
right
Well
that's
the
first
key
step
in
Brett's
genius
playbook
Step
number
one
demand
based
pricing
The
hardest
thing
to
do
in
business
is
get
your
first
paying
customer
For
most
people
it
takes
months
to
finally
get
that
one
person
to
hand
their
money
over
to
you
And
honestly
most
people
quit
before
they
even
get
their
first
customer
But
Brett
skips
this
whole
problem
by
making
one
key
decision
He
grossly
undercharges
for
his
service
See
when
he
throws
up
that
landing
page
he
sets
his
price
at
449
a
month
Yes
you
heard
that
right
Unlimited
design
requests
for
449
This
price
is
too
good
to
be
true
But
guess
what
It
gets
him
his
first
customer
in
less
than
24
hours
And
that's
the
genius
behind
it
Of
course
this
business
is
not
scalable
at
that
price
point
But
Brett
understands
the
power
of
speed
and
momentum
when
you're
starting
a
business
Instead
of
waiting
around
for
months
for
someone
to
pay
him
5
000
a
month
he
just
throws
himself
into
the
fire
And
this
is
where
Brett
succeeds
where
most
others
fail
He's
willing
to
put
his
ego
aside
so
he
can
put
in
thousands
of
reps
even
though
he's
basically
working
for
free
And
these
reps
are
the
ones
that
eventually
turn
Brett
into
a
world
class
designer
His
niche
starts
to
notice
and
then
his
services
become
more
in
demand
And
when
the
demand
increases
he
raises
his
prices
He
goes
from
449
to
1
000
a
month
then
to
3
000
a
month
then
to
5
000
a
month
month
And
now
he
even
charges
8
000
a
month
per
client
Today
he
only
needs
16
clients
paying
5
000
a
month
to
make
about
1
million
a
year
And
this
is
all
because
he
was
willing
to
undercharge
for
his
service
and
willing
to
do
the
work
And
that
brings
us
to
step
two
of
the
playbook
boundaries
So
at
this
point
Brett's
put
in
the
reps
he's
raising
his
prices
and
now
he
has
customers
coming
out
of
his
ears
This
is
actually
a
problem
because
Brett
is
a
one
man
band
He
finds
himself
working
16
hour
days
on
the
verge
of
burnout
The
solution
Hire
more
people
right
But
Brett
doesn't
want
to
hire
people
He
wants
to
be
a
solopreneur
So
he
comes
up
with
a
creative
solution
He
decides
to
break
the
rules
by
creating
two
boundaries
Number
one
clients
must
submit
design
requests
asynchronously
via
a
Trello
board
And
number
two
clients
can
only
have
one
design
request
at
a
time
No
calls
no
meetings
all
client
requests
must
be
defined
in
writing
And
once
the
client
has
submitted
an
active
request
they're
not
allowed
to
change
it
or
submit
another
one
This
gives
Brett
a
few
days
to
deliver
the
work
And
once
completed
then
the
client
can
submit
another
request
Because
of
this
clients
spend
more
time
making
sure
their
requests
are
fully
fleshed
out
and
complete
complete
which
actually
leads
them
to
sending
less
requests
And
it
saves
both
of
them
countless
hours
of
meetings
This
is
what
I
call
boundaries
He
doesn't
do
this
because
he's
an
asshole
He
does
it
because
he
has
to
Brett
creates
these
boundaries
to
protect
his
precious
time
so
that
he
can
spend
his
time
doing
the
thing
he
loves
creating
designs
Without
these
boundaries
he
wouldn't
be
able
to
make
over
a
million
dollars
with
zero
employees
And
he'd
probably
lose
his
sanity
and
completely
burn
out
I
imagine
some
clients
don't
like
these
boundaries
but
that's
fine
There
are
many
that
actually
do
and
those
are
the
ones
that
he
works
with
And
that
brings
us
to
the
next
key
move
in
Brett's
playbook
Step
number
three
the
500
client
There
are
two
types
of
clients
500
clients
and
5
000
clients
500
clients
are
cheap
They'll
waste
your
time
with
nagging
requests
ask
for
refunds
and
they
don't
make
much
money
themselves
5
000
clients
are
rich
As
long
as
you
deliver
they
won't
bother
you
much
you'll
always
get
paid
and
they
won't
churn
after
one
month
When
Brett
starts
his
business
yes
he
attracts
500
clients
But
once
he
pays
his
dues
he
quickly
moves
to
5
000
clients
And
you're
probably
wondering
who
are
these
clients
that
are
paying
him
5
000
a
month
The
answer
businesses
that
wouldn't
blink
twice
if
they
saw
a
5
000
per
month
invoice
See
the
client's
design
joy
attracts
see
Brett's
service
as
a
steal
Here's
why
When
looking
for
graphic
design
talent
these
companies
have
a
few
options
Option
number
one
is
hire
a
200
000
per
year
graphic
designer
on
payroll
It'll
take
months
to
hire
them
and
they
might
turn
out
to
be
lazy
Option
number
two
is
spend
a
bunch
of
money
on
a
fancy
agency
that
will
charge
a
per
project
fee
that
might
be
in
the
range
of
30
000
to
40
000
And
they'll
take
weeks
if
not
months
to
implement
implement
Option
number
three
sort
through
hundreds
or
thousands
of
cheap
web
designers
on
platforms
like
Upwork
or
Fiverr
and
find
a
needle
in
a
haystack
Or
they
could
hire
Brett
a
proven
graphic
designer
who
will
turn
around
work
in
48
hours
all
with
the
simple
click
of
a
button
At
5
000
this
is
a
no
brainer
Plus
they
can
cancel
the
service
whenever
they
want
just
like
a
Netflix
subscription
Hiring
a
great
designer
is
an
annoying
problem
for
companies
And
Brett
provides
a
simple
solution
that
companies
are
clearly
willing
to
pay
for
But
it's
not
just
about
the
clients
Brett
attracts
And
that
brings
us
to
our
next
step
Step
number
four
high
demand
low
touch
Productized
services
are
amazing
right
You
get
paid
for
your
output
rather
than
your
time
Because
of
this
everyone
and
their
grandma
is
starting
one
But
the
truth
is
productized
services
will
not
work
for
every
kind
of
service
And
this
is
the
reason
why
Brett
makes
millions
when
most
other
people
make
nothing
And
it
has
to
do
with
one
word
profit
As
you
know
the
profit
equation
is
revenue
minus
expenses
equals
profit
But
let's
double
click
on
what
these
look
like
for
DesignJoy
On
the
revenue
side
Brett's
doing
great
And
that's
because
Brett
provides
a
service
that
is
high
impact
A
website
is
often
the
first
impression
that
a
customer
will
get
of
a
startup
And
a
really
beautiful
website
might
be
the
difference
between
success
and
failure
For
example
a
high
or
a
low
conversion
rate
Companies
must
make
sure
they
get
this
right
And
that's
why
they're
willing
to
pay
Brett
a
ton
of
money
for
his
service
On
the
expenses
side
Brett
is
also
crushing
it
Brett
has
almost
zero
actual
dollar
expenses
because
he's
a
solopreneur
His
only
real
expense
is
his
time
But
Brett
only
works
six
hours
a
day
day
which
isn't
bad
considering
he
has
over
16
clients
at
any
given
time
And
that's
because
website
design
and
branding
is
relatively
low
touch
Brett
can
turn
around
a
world
class
landing
page
in
a
couple
hours
That's
mostly
thanks
to
his
years
of
experience
but
also
because
website
design
is
one
of
those
things
that
you
build
once
and
you
don't
really
have
to
touch
it
for
a
while
That
is
the
reason
DesignJoy
is
so
profitable
Brett
picked
a
service
that
is
both
high
demand
and
low
touch
Honestly
I
don't
think
this
will
work
as
well
for
other
services
For
example
a
productized
bookkeeping
or
video
editing
service
would
definitely
not
be
as
profitable
profitable
because
these
services
are
less
in
demand
demand
and
also
more
costly
and
time
consuming
to
fulfill
And
that
brings
us
to
the
final
piece
of
the
playbook
Step
number
five
build
once
sell
forever
The
only
problem
with
a
productized
service
is
that
no
matter
what
you're
still
essentially
trading
your
hours
for
dollars
And
if
you
want
to
truly
get
rich
you
need
to
find
a
way
to
scale
those
dollars
without
scaling
your
time
And
this
is
the
final
key
move
of
Brett's
playbook
In
2019
he
spends
six
hours
putting
together
a
product
called
Scribbles
It's
a
downloadable
collection
of
templates
that
other
designers
can
use
to
spice
up
their
projects
He
prices
it
at
4
99
and
it
gets
downloaded
over
25
000
times
But
why
is
this
a
genius
move
Brett's
been
spending
years
building
up
his
bank
of
knowledge
and
experience
both
on
how
to
design
amazing
websites
and
how
to
build
a
great
productized
service
along
the
way
And
Brett
finds
a
way
to
monetize
this
He
turns
his
knowledge
into
a
purchasable
product
that
other
designers
can
use
to
improve
their
own
business
Then
a
few
years
later
he
takes
it
to
the
next
level
He
creates
a
course
called
Productize
Yourself
that
helps
other
designers
start
their
own
productized
services
And
he
charges
a
lot
more
than
5
for
this
one
Today
these
info
products
make
up
29
of
his
income
And
he
doesn't
have
to
trade
his
hours
for
these
dollars
because
he's
already
put
in
the
work
This
has
not
only
diversified
his
income
but
it's
allowed
him
to
work
less
and
probably
sleep
better
at
night
But
what
I
love
about
Brett
is
that
he
doesn't
just
sell
courses
He
continues
to
build
his
business
serve
clients
and
put
in
the
reps
on
DesignJoy
It's
not
luck
or
coincidence
that
Brett
Brett
is
one
of
the
highest
paid
solopreneurs
in
the
world
Whether
he
realizes
it
or
not
this
is
a
genius
playbook
that
I
think
anyone
doing
any
kind
of
business
should
study
I
spent
hours
researching
Brett's
business
I
flew
out
to
Arizona
to
meet
him
And
I
just
really
love
his
business
and
really
wanted
to
share
it
with
you
guys
I
hope
you
learned
something
from
this
that
you
can
apply
to
your
own
business
or
helps
you
pick
the
right
business
idea
that
you
want
to
work
on
Thanks
for
watching
The
Playbook
I'll
see
you
in
the
next
one
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