Our simple app made $100K in 90 days
Starter Story
Sep 6, 2025
Nikita and Evgeniy made $100K with their app in 3 months by going viral on TikTok. In this video, they share the full strategy, as well as their exact TikToks that went viral (and why).
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Follow Nikita: https://x.com/niklogvinenko
Follow Evgeniy: https://x.com/evgeniymikholap
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Chapters:
0:00 - Intro
1:11 - Who are Nikita and Evgeniy
1:55 - What is Natural Write
2:46 - 0 to $100K in 3 months
3:49 - $100K TikTok strategy
4:18 - TikTok strategy deep dive
7:35 - Viral TikTok examples
8:50 - Numbers behind Natural Write
9:23 - Tech stack
10:14 - Advice to crack TikTok
This video is an educational case study of these founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
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Transcript
Chapters
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No tools listed for this business.
A
few
weeks
ago
I
came
across
a
tweet
that
blew
my
mind
This
app
got
250
000
downloads
and
made
100
000
in
revenue
in
just
three
months
First
month
41K
Second
month
32K
And
third
month
27K
So
in
typical
fashion
I
reached
out
to
the
founder
to
see
if
I
could
uncover
how
And
he
responded
with
something
that
I
couldn't
believe
Once
it
got
f***ed
we
started
getting
a
lot
of
sales
immediately
Him
and
his
friend
Yevgeny
did
it
all
from
their
bedrooms
in
Europe
with
a
single
TikTok
account
In
the
beginning
we
didn't
expect
like
this
video
will
reach
4
million
views
I
had
to
know
more
so
I
brought
them
onto
the
channel
to
share
everything
And
in
this
video
we'll
go
over
the
AI
app
that
they
built
their
step
by
step
TikTok
marketing
playbook
that
made
100
000
in
three
months
And
they'll
break
down
their
most
viral
TikToks
and
share
a
special
sauce
that
generated
millions
of
views
This
one's
going
to
be
fun
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
real
quick
guys
before
you
meet
Yevgeny
and
Nikita
I
just
want
to
mention
that
this
was
the
first
time
that
they
were
sharing
their
story
on
any
podcast
English
isn't
their
language
and
they
were
a
little
bit
nervous
to
come
on
here
but
they
worked
really
really
hard
to
give
you
guys
as
much
value
as
possible
which
I
think
is
really
cool
And
hopefully
you
guys
enjoy
the
video
All
right
Nikita
and
Yevgeny
welcome
to
the
channel
Tell
me
about
who
you
guys
are
what
you
built
and
what's
your
story
Hi
I'm
Nikita
based
in
Serbia
And
I'm
Yevgeny
based
in
Poland
Together
we
built
an
AI
writing
tool
called
NaturalWrite
And
in
just
three
months
we
took
this
app
from
zero
to
100k
in
revenue
And
we
did
it
all
from
a
single
TikTok
account
All
right
so
tell
me
a
little
bit
more
about
NaturalWrite
What
exactly
is
it
and
who's
using
this
You
know
concept
is
super
simple
So
user
just
passed
a
generated
text
click
humanize
button
and
receive
100
human
written
text
And
these
texts
usually
bypass
most
AI
detectors
And
mostly
it's
popular
in
schools
in
universities
for
students
but
it's
also
used
in
businesses
for
marketers
you
know
Most
interesting
thing
here
is
that
we
came
to
that
idea
a
little
bit
you
know
randomly
So
during
our
research
we
noticed
that
there
are
so
many
videos
about
humanizers
And
I
just
thought
that
okay
we
can
do
the
same
it's
much
easier
to
promote
it
on
TikTok
because
it's
hot
topic
And
we
decided
okay
let's
go
two
weeks
we
make
a
product
start
promoting
it
and
it
works
out
Yeah
I
think
that's
really
cool
kind
of
finding
an
idea
from
a
growth
first
strategy
And
that's
one
of
the
big
reasons
I
wanted
to
bring
you
on
the
channel
is
that
you
really
did
all
this
in
the
last
three
months
So
I'd
love
to
hear
more
about
that
growth
story
How
do
you
go
from
basically
no
idea
to
getting
something
with
serious
traction
Firstly
we
tried
hiring
influencers
and
paying
them
to
make
videos
for
us
But
it
was
unsuccessful
experience
because
they
generated
just
some
views
and
almost
no
conversions
So
after
that
we
decided
to
create
our
own
accounts
on
TikTok
And
we
started
filming
ourselves
we
started
posting
videos
every
day
just
from
the
first
video
we
got
the
first
sale
But
after
that
things
started
to
snowball
So
first
month
41k
dollars
second
month
32k
dollars
and
third
month
27k
dollars
and
total
100k
dollars
in
revenue
Nice
I
like
that
you
guys
really
focused
on
growth
you
really
focus
on
TikTok
And
you
had
a
pretty
unique
approach
to
tackling
TikTok
from
a
programmer's
mindset
Can
you
tell
me
a
little
bit
more
about
your
strategy
So
our
approach
is
pretty
simple
So
you
just
find
viral
videos
from
your
niche
then
you
just
make
copies
of
that
videos
then
you
post
one
video
per
day
And
finally
once
you
go
viral
start
testing
your
own
unique
ideas
I
like
that
strategy
But
I
think
for
a
lot
of
people
watching
this
and
I'm
also
curious
to
know
like
let's
get
into
the
details
on
this
Can
you
really
break
down
this
TikTok
marketing
strategy
in
full
Yeah
sure
Step
one
do
your
niche
research
before
you
even
start
coding
because
you
need
to
find
proofs
Proof
that
you
have
competitors
on
TikTok
and
proof
that
these
competitors
have
viral
videos
on
TikTok
as
well
TikTok
search
is
your
best
friend
and
creator
search
insights
also
on
TikTok
is
your
best
friend
too
Step
two
create
a
TikTok
account
So
if
you
are
not
in
your
target
location
you
need
to
buy
a
VPN
VPN
you
need
to
write
iPhone
phone
number
from
your
target
location
a
new
email
a
new
Apple
ID
It
is
very
important
Your
first
TikTok
account
should
be
registered
on
your
phone
number
And
step
three
warm
up
You
have
to
spend
50
30
minutes
a
day
for
three
five
days
engaging
with
content
in
your
niche
So
like
videos
leave
comments
follow
creators
use
search
to
find
videos
in
your
niche
And
step
four
recreate
what
works
Start
by
making
one
to
one
high
quality
copies
of
viral
videos
in
your
niche
It
is
very
important
to
add
captions
in
TikTok
editor
as
well
Step
five
posting
Start
with
posting
just
one
video
per
day
at
optimal
time
for
your
target
audience
So
usually
it
will
be
the
second
half
of
the
day
And
step
six
innovate
When
your
videos
start
going
viral
and
you
figure
out
how
everything
works
on
TikTok
so
you
can
probably
begin
experimenting
with
your
own
ideas
and
your
own
formats
on
TikTok
Step
seven
scale
Once
you
having
success
and
getting
views
you
can
scale
your
operation
by
creating
more
accounts
and
hiring
creators
Before
we
keep
going
I
got
to
call
out
something
I'm
seeing
with
a
lot
of
founders
right
now
You're
moving
fast
maybe
close
to
product
market
fit
or
you're
prepping
for
your
next
round
This
feels
amazing
but
then
enterprise
prospects
start
asking
about
security
compliance
and
suddenly
everything
slows
down
The
reality
Well
in
2025
especially
with
AI
security
expectations
hit
earlier
and
harder
than
ever
You
can
either
get
ahead
of
it
or
let
it
become
the
thing
kills
your
momentum
And
that
brings
me
to
Vanta
today's
sponsor
which
basically
solves
this
entire
headache
Instead
of
spending
months
figuring
out
SOC
2
compliance
Vanta's
automated
workflows
gets
you
audit
ready
fast
And
here's
what
I
think
is
really
cool
It's
not
just
a
one
time
setup
Vanta
keeps
monitoring
and
updating
as
you
scale
Fast
growing
startups
like
LangChain
Writer
and
Cursor
trusted
Vanta
to
build
their
security
foundation
early
which
meant
they
could
focus
on
growth
instead
of
getting
stuck
in
compliance
hell
Right
now
Vanta's
offering
1
000
off
for
Starter
Story
viewers
If
you
want
to
check
it
out
you
can
go
to
vanta
com
slash
starter
story
or
click
the
first
link
in
the
description
Over
12
000
companies
are
already
using
Vanta
to
scale
smarter
Huge
thanks
to
Vanta
for
partnering
with
us
I
love
what
you
guys
are
doing
All
right
right
let's
dive
back
in
That's
a
very
nice
playbook
What
I'd
love
to
see
from
you
guys
is
the
actual
examples
Would
you
be
able
to
pull
up
your
most
successful
TikTok
videos
that
led
to
the
most
downloads
and
customers
Yeah
sure
The
first
one
is
you
have
an
essay
to
submit
in
five
minutes
and
you
know
it's
just
from
a
popular
American
comedy
with
Jim
Carrey
There
is
the
great
video
that
exactly
show
the
problem
to
users
Like
okay
you
have
just
one
minute
you
need
to
submit
your
essay
and
show
them
solution
in
a
very
funny
way
This
video
took
a
couple
of
hours
to
make
and
in
the
beginning
we
didn't
expect
like
this
video
will
reach
4
million
views
This
format
was
already
proven
by
other
creators
so
we
just
copy
it
and
it
works
really
well
Here's
another
example
In
this
case
we
show
exactly
the
problem
Like
you
have
100
AI
generated
text
you
do
this
and
you
have
like
100
human
written
text
Once
it
gets
viral
we
start
getting
a
lot
of
sales
immediately
Funny
stuff
here
that
original
video
has
around
150k
views
but
the
copy
from
Yevgeny
gets
1
5
million
views
Thank
you
guys
for
showing
those
two
examples
I
think
it's
super
cool
to
be
able
to
see
like
what
actually
worked
for
you
so
I
appreciate
you
guys
showing
those
You
came
up
with
and
you
executed
on
this
TikTok
strategy
just
a
couple
months
ago
Break
down
some
of
the
numbers
for
me
Yeah
sure
Total
views
on
TikTok
is
around
9
million
views
from
all
our
accounts
Total
visits
around
300k
Sign
ups
250k
Also
conversion
rate
from
visit
to
sign
up
is
around
80
That
is
crazy
And
revenue
100k
Wow
that's
insane
80
conversion
to
sign
up
ratio
on
your
website
is
absolutely
nuts
so
congrats
on
that
So
I'd
love
to
hear
how
you
guys
actually
built
this
app
and
what
kind
of
tech
stack
you're
using
to
build
this
First
we'd
like
to
mention
that
we
have
a
third
member
of
our
team
Alexander
who
takes
care
of
all
tech
stuff
Our
stack
is
pretty
simple
Next
js
Postgres
Qlify
NextAuth
plus
Resend
and
our
server
costs
35
per
month
Resend
20
per
month
Next
we
have
VPN
so
5
per
month
per
five
devices
And
US
phone
numbers
5
per
month
per
phone
number
So
other
than
cost
of
our
time
the
cost
to
run
this
business
is
very
low
Thank
you
for
sharing
that
The
last
question
that
I
want
to
ask
both
you
guys
Nikita
and
Evgeny
when
it
comes
to
figuring
out
TikTok
marketing
if
you
could
stand
on
each
other's
shoulders
shoulders
just
three
months
ago
before
you
had
a
successful
app
while
you're
trying
to
figure
figure
this
out
what
would
be
your
advice
I
would
say
that
you
need
to
start
your
TikTok
journey
by
yourself
Try
to
find
out
what
works
and
only
then
start
thinking
about
delegating
or
hiring
other
people
So
just
try
it
by
yourself
And
also
don't
overcomplicate
it
So
keep
inventing
your
own
TikTok
format
and
just
replicate
what's
already
going
viral
I
just
want
to
say
thank
you
again
to
Nikita
and
Evgeny
for
coming
onto
the
channel
I
know
they
were
a
little
nervous
and
English
wasn't
their
first
language
but
I
think
their
TikTok
strategy
is
awesome
And
hopefully
you
do
too
Before
I
sign
off
I
do
want
to
remind
you
to
check
out
it's
our
program
where
in
just
a
few
weeks
you'll
build
a
real
working
project
and
you'll
build
it
using
only
AI
coding
tools
Hundreds
of
people
have
joined
Starter
Story
Build
and
launched
their
first
projects
So
if
you're
ready
to
get
started
just
head
to
the
link
in
the
description
to
join
Starter
Story
Build
Thanks
again
for
watching
We'll
see
you
in
the
next
one
Peace
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