Meet The Kid Who Made $1M with ChatGPT
Starter Story
Aug 30, 2023
๐ The Case Study Collection - https://www.starterstory.com/?utm_source=youtube&utm_campaign=joe&yts=true
๐ฉ Business Ideas Newsletter - https://www.starterstory.com/newsletter
In this video, I head out to Toronto to meet Joe Popelas - one of the only kids who ACTUALLY made $1M with ChatGPT. He shared everything about how he found the idea, how he started it, how he advertises it, and how anyone can take advantage of the goldmine that is AI automation and ChatGPT generated ebooks. This is one of the craziest business ideas I've seen in a minute, hope you guys enjoy this one!
Follow Joe
๐ฅ YouTube - https://www.youtube.com/@joepopelas
๐ฑ TikTok - https://www.tiktok.com/@joepopelas
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This
kid
made
over
1
million
in
one
year
with
a
business
idea
that
nobody's
talking
about
AI
generated
books
He
invited
us
into
his
apartment
in
Toronto
to
show
us
where
he
found
this
idea
how
he
started
it
on
a
budget
and
how
he
built
it
in
a
few
hours
a
day
while
attending
college
full
time
Before
the
money
Joe
Poplis
was
just
a
uni
student
stocking
shelves
for
11
an
hour
Now
he's
making
a
living
selling
thousands
of
ebooks
using
an
unconventional
method
Initially
this
wasn't
the
way
I
did
it
but
this
is
the
best
way
to
do
it
now
But
the
craziest
part
about
his
business
is
actually
not
how
he
creates
the
books
it's
how
he
advertises
them
Majority
of
my
money
has
been
made
off
of
dads
The
AI
revolution
is
here
and
Joe
is
living
proof
I'm
Pat
Walls
and
this
is
Starter
Story
You
built
an
amazing
business
Tell
me
about
who
you
are
and
what
you
built
I'm
Joe
I'm
a
20
year
old
computer
science
student
I've
built
a
book
brand
that
is
now
valued
at
930
000
I
generate
all
books
with
AI
and
then
I
market
them
on
Pinterest
to
middle
aged
moms
How
did
you
come
up
with
this
business
idea
2020
was
the
year
when
I
graduated
high
school
I
started
working
on
a
use
case
for
GPT
3
I
got
a
really
good
idea
of
how
AI
could
be
integrated
into
different
business
models
In
2022
I
was
like
why
don't
I
just
utilize
my
pre
existing
skill
set
AI
GPT
3
is
now
out
A
few
businesses
know
about
it
Maybe
I
could
help
provide
some
value
to
some
small
mid
sized
businesses
who
want
to
learn
more
about
AI
Around
that
time
that
I
got
that
idea
people
actually
started
reaching
out
to
me
asking
about
my
experience
at
OpenAI
I
had
a
tab
on
my
LinkedIn
that
showed
that
I
had
worked
on
use
cases
for
OpenAI
for
the
GPT
3
beta
They
started
asking
me
certain
things
It
got
to
the
point
where
I
started
charging
for
the
advice
that
I
was
giving
In
July
of
2022
I
met
with
the
publishing
company
where
I
got
the
idea
They
showed
me
their
stats
and
how
much
money
they
were
making
off
of
selling
books
That
was
a
complete
eye
opener
for
me
I
didn't
realize
how
many
people
bought
books
Per
month
their
revenue
was
about
2
million
which
was
absolutely
insane
to
me
I
thought
why
can't
I
just
start
up
something
similar
What
they
were
doing
was
so
insanely
simple
but
they
were
not
doing
anything
AI
book
related
When
I
met
with
them
I
told
them
nothing
about
my
idea
that
I
had
formulated
while
we
were
on
the
call
In
the
month
of
August
I
generated
10
20
books
I
generated
a
few
more
in
September
By
the
end
of
September
I
was
at
40
books
I
generated
40
books
with
AI
Then
on
October
3rd
I
hit
my
first
profitable
day
That
was
20
October
4th
I
was
at
40
Then
from
there
it
almost
grew
exponentially
On
December
28th
I'll
never
forget
this
day
That's
when
I
hit
my
first
1
000
day
profit
That
was
crazy
That
was
just
after
Christmas
My
whole
family
knew
about
it
I
told
all
my
friends
You
built
this
business
from
money
that
you
made
from
your
minimum
wage
job
Did
you
do
it
all
yourself
Yeah
it
was
completely
self
funded
If
I
did
it
properly
the
first
time
with
the
stuff
that
I
know
now
I
could
have
started
it
up
in
under
500
But
I
just
made
a
bunch
of
mistakes
Yeah
it
was
just
a
new
venture
for
me
How
did
you
manage
building
this
business
while
you're
in
school
and
you
had
a
part
time
job
That
was
probably
the
hardest
part
for
me
I
was
fitting
in
time
for
me
to
work
on
the
book
brand
When
I
was
studying
for
a
huge
test
that
was
coming
up
in
school
I
dropped
two
courses
to
work
on
my
book
brand
But
I
spent
most
of
the
day
working
on
school
And
then
I
would
spend
five
six
hours
in
the
night
working
on
my
book
brand
How
can
someone
who's
watching
right
now
get
into
AI
generative
books
The
best
way
to
start
off
learning
is
taking
an
interest
in
these
generative
AI
models
and
learning
how
they
work
how
you
can
get
the
best
output
out
of
them
with
the
correct
settings
with
the
correct
prompts
Then
you
need
to
find
a
niche
a
niche
that
has
traffic
a
niche
that
has
a
lot
of
ambitious
people
in
it
When
you
have
people
like
that
you
can
tug
on
their
emotions
more
and
you
can
present
the
outcome
to
them
that
they
want
to
achieve
achieve
And
the
only
way
to
get
to
that
outcome
is
through
your
product
Your
first
AI
ebook
that
you
created
tell
me
about
how
you
did
it
I
literally
knew
nothing
about
books
So
I
was
researching
how
to
actually
build
a
book
I
knew
I
could
write
it
with
AI
like
I
knew
the
output
would
be
good
enough
but
I
had
no
knowledge
on
how
I
should
structure
it
what
should
be
included
all
of
that
When
I
created
my
first
book
it
was
probably
the
worst
book
anybody
could
ever
read
Like
there
was
no
congruency
nothing
As
I
actually
started
purchasing
my
competitor's
books
and
reading
through
them
I
knew
exactly
what
I
needed
to
include
It's
not
as
easy
as
just
putting
into
ChatGPT
write
me
a
book
on
whatever
Initially
this
wasn't
the
way
I
did
it
but
this
is
the
best
way
to
do
it
now
You
get
ChatGPT
to
create
the
book
outline
Let's
say
for
example
you
have
five
chapters
and
then
per
each
chapter
there
are
five
topics
You
are
going
to
go
through
each
topic
in
each
chapter
and
generate
that
topic
Even
though
I
wasn't
super
experienced
with
writing
books
people
still
liked
them
The
first
few
ebooks
that
I
put
out
they
enjoyed
what
they
were
reading
Hey
real
quick
that
business
you
want
to
start
let
me
show
you
how
you
can
make
your
first
dollar
10
times
faster
by
using
case
studies
Imagine
you
could
read
the
exact
steps
to
how
someone
built
a
million
dollar
business
and
the
mistakes
they
made
so
that
you
can
avoid
them
when
you
launch
Well
at
StarterStory
we
have
a
library
of
over
4
000
case
studies
and
business
breakdowns
where
you
can
do
this
all
backed
by
real
data
For
example
Luke
joined
StarterStory
and
dove
into
our
case
study
about
a
newsletter
that
makes
25
million
a
year
Just
one
month
later
he
launched
his
own
newsletter
that
did
5
800
in
revenue
in
the
first
30
days
It's
simple
He
studied
what
works
implemented
it
and
avoided
the
mistakes
of
people
that
were
just
a
few
steps
ahead
of
him
If
you're
serious
about
building
something
check
out
StarterStory
com
We're
running
a
special
deal
this
week
and
you
can
click
the
link
below
in
the
description
to
get
it
Much
love
and
I
hope
you
guys
enjoy
the
rest
of
the
video
Peace
Can
you
break
down
how
much
profit
you
made
and
what
the
business
is
valued
at
today
To
date
I've
made
390K
profit
and
my
current
valuation
is
930
000
What's
the
typical
profit
margin
in
a
business
like
this
My
profit
margin
is
about
70
to
The
only
real
expense
that
takes
away
from
my
profit
is
the
ads
I
have
my
premium
extension
subscriptions
which
is
about
200
a
month
Creating
books
To
create
a
full
book
it's
about
3
with
GPT
3
Then
I
have
my
proofreader
just
go
through
everything
I
have
them
on
a
retainer
but
you
can
just
do
the
proofreading
yourself
at
the
starting
When
you
started
out
you
proofreaded
everything
I
did
yeah
I
spent
a
lot
of
time
I
would
basically
generate
a
full
book
do
a
rough
draft
and
then
I
would
meticulously
go
through
each
chapter
each
subtopic
just
going
through
the
book
and
I'd
just
do
one
revision
of
that
and
then
I'd
have
a
good
ready
to
go
book
Tell
me
more
about
the
marketing
side
of
things
As
I
understand
you
make
money
with
ads
How
specifically
does
that
work
Majority
of
my
money
has
been
made
off
of
Pinterest
ads
When
you
land
on
Pinterest
and
you
start
with
Pinterest
ads
you're
going
to
start
off
with
consideration
campaigns
and
then
you're
going
to
move
into
conversion
campaigns
Consideration
campaigns
are
going
to
give
you
a
general
idea
of
which
niche
you
should
be
selling
your
product
in
You're
going
to
test
out
different
niches
with
consideration
campaigns
Then
you're
going
to
go
way
more
granular
You're
going
to
set
up
your
Pinterest
tag
and
then
move
into
conversion
campaigns
where
you're
really
going
to
dial
in
every
single
stat
Take
a
look
at
everything
your
landing
page
copy
whether
people
are
converting
above
the
fold
below
the
fold
all
of
that
Tell
me
a
little
bit
about
how
the
landing
pages
work
How
do
people
find
the
landing
pages
and
what's
the
purpose
of
them
The
landing
page
is
going
to
give
you
room
to
show
the
lead
value
stacks
what's
provided
chapter
previews
everything
It
gives
you
so
much
more
real
estate
to
sell
them
on
the
product
It's
almost
impossible
to
sell
if
you
don't
do
a
landing
page
A
landing
page
is
also
the
first
touch
point
where
the
lead
is
going
to
get
a
really
good
idea
of
your
overall
brand
image
So
if
your
landing
page
is
really
really
bad
doesn't
look
professional
they're
going
to
bounce
They're
going
to
bounce
right
away
and
you're
going
to
get
a
bounce
rate
of
over
80
over
70
That's
when
you
know
that
your
landing
page
just
doesn't
look
professional
With
AI
books
there's
a
low
barrier
to
entry
right
Anybody
can
write
an
AI
book
and
sell
it
How
do
you
approach
competition
and
things
getting
saturated
I'm
at
a
point
right
now
where
my
brand
has
so
much
momentum
When
I
see
new
competitors
coming
to
the
space
it
doesn't
scare
me
It
hasn't
affected
my
profit
and
I
don't
expect
it
I
don't
see
it
affecting
my
profit
in
the
future
either
because
I
have
such
a
loyal
customer
base
There
is
such
a
huge
market
as
well
I'm
only
advertising
on
Pinterest
When
you
take
Google
Ads
Facebook
into
account
there's
so
much
room
for
growth
I'm
sure
there's
going
to
be
many
many
like
hundreds
of
book
brands
popping
up
But
the
market
is
so
huge
By
the
point
that
I
predict
or
expect
it
to
get
saturated
I'll
be
well
on
my
way
I
think
that'll
be
years
down
the
line
though
And
saturation
just
means
more
competition
It
means
you
need
to
be
better
at
what
you
do
provide
more
value
in
your
product
And
I
think
it's
good
for
people
to
strive
towards
providing
more
value
How
sellable
is
a
business
like
this
Initially
I
didn't
think
it
would
be
super
sellable
And
I
wanted
to
test
the
waters
And
what
I
did
is
I
actually
posted
a
bunch
of
the
details
just
on
a
few
marketplaces
I
just
wanted
to
see
what
investors
would
offer
for
my
business
The
very
first
offer
I
got
for
the
entire
business
was
930
000
When
I
saw
that
number
and
I
got
the
email
notification
that
I
got
an
offer
I
was
like
I'm
really
onto
something
here
Now
I'm
actually
working
with
an
investor
who
is
purchasing
40
of
my
book
brand
And
I'm
able
to
continue
building
up
another
book
brand
to
then
maybe
sell
another
40
So
it's
a
completely
repeatable
process
where
you
can
build
a
book
brand
sell
it
build
another
sell
it
And
it
doesn't
mean
you
have
to
sell
this
whole
corporation
You
can
sell
just
parts
of
the
corporation
like
what
I'm
doing
right
now
You've
made
all
this
money
selling
AI
books
What
does
a
typical
day
look
like
for
you
What's
your
typical
routine
All
of
my
mornings
are
usually
spent
on
making
sure
the
ads
are
running
correctly
making
sure
my
proofreader
is
doing
what
he
needs
to
do
I'm
just
checking
in
with
the
business
Now
I'm
working
a
lot
and
this
is
mostly
the
afternoon
I'm
working
on
teaching
people
how
to
build
their
own
book
brand
That's
been
extremely
rewarding
I've
had
some
really
successful
students
They've
been
absolutely
killing
it
And
then
in
the
night
I
actually
make
house
music
as
a
hobby
hobby
And
I
actually
have
a
few
songs
posted
to
my
Spotify
So
AI
music
is
that
the
next
thing
It
could
be
That's
amazing
What's
your
DJ
name
It's
just
my
name
Joe
Popolis
Nice
You
made
a
lot
of
money
as
a
20
year
old
Have
you
bought
anything
cool
with
the
profits
I
really
haven't
bought
a
lot
of
things
The
only
thing
I've
bought
is
just
this
Rolex
And
I
know
it's
going
to
keep
its
value
I
want
to
stay
away
from
depreciating
assets
as
much
as
I
can
for
now
I
just
want
to
make
a
huge
bag
And
then
in
the
future
in
the
near
future
I'll
invest
in
you
know
know
get
a
nice
car
all
that
kind
of
stuff
But
for
now
I'm
just
solely
focused
on
building
businesses
I'm
very
lean
and
I
want
to
stay
that
way
for
a
while
If
you
could
sit
on
Joe
Popolis
shoulder
when
you
were
just
starting
out
you
had
a
couple
of
failed
business
ventures
what
would
you
tell
him
I
would
tell
him
to
prioritize
learning
over
earning
Be
more
focused
on
learning
the
skills
building
up
a
huge
skill
set
instead
of
being
focused
on
how
much
I'm
earning
It
was
almost
impossible
for
me
to
fail
with
the
book
brand
because
I
had
built
up
so
many
skills
beforehand
Thank
you
Joe
Follow
this
advice
and
you
will
make
millions
with
AI
books
See
ya
Do
you
make
house
music
I
do
make
house
music
Do
you
want
to
hear
the
latest
songs
Hell
yeah
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