How This Founder Built a Successful Boutique Brand from Scratch

Updated: November 19th, 2023

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Linjer, created by entrepreneurs Jennifer Chong and Roman Khan, provides sustainably crafted jewelry, luggage, and watches without the luxury markup.

In 2014, the cofounders were experimenting with making a soft briefcase out of high-quality leather, mainly because they couldn't find anything similar on the market.

To date, they have amassed $10 million in revenue in just three years of business.

Their plans for the future include:

  • Influencer marketing
  • Expanding to wholesale partners
  • Creating pop-ups
  • Entering new product markets & areas


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