Marketing Breakdown: How Lunya Achieved $25M Revenue

Updated: February 16th, 2024

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  • Ashley Merrill is the dynamic founder and CEO of the upscale sleepwear company named Lunya.
  • The brand offers stylish sleepwear and rest wear for both men & women that spell out comfort in bold letters.
  • In 2012, she started working on her concept for a business based on upscale materials like cashmere and alpaca, never forgetting the comfort and strongly emphasizing body-flattering cuts.
  • Since its official launch, the company has grown YoY by 500%.

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