The Power of Podcasting for Building Your Brand

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• One of the biggest podcast production companies in the world, JAR Audio, was founded by Roger Nairn, Jen Moss, and Aaron Johnson.
• They eventually started the agency to replace traditional advertising with high-quality, high-performing podcasts.
• JAR Audio is a full-service branded podcast agency that assists brands in making meaningful and quantifiable connections with their audience.
• JAR's podcasts consistently achieve listen-through rates of 95–100%. Comparatively, the watch-through rate for professionally made YouTube videos is around 50%.

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