Building a Fitness Empire to a Multi Six-Figure Business in 10 Years

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.


Joel founded IMPOSSIBLE, a performance lifestyle company. It started as a blog and is now a fitness empire with many businesses making six figures per year.