I Turned One Website Into $1M/Year
Starter Story
May 4, 2024
This is the breakdown of how Matt Giovanisci makes over $1M/year with just one website (in one of the most boring niches).
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This
guy
makes
over
1
million
a
year
with
one
website
And
the
crazy
part
is
he
built
it
while
he
was
working
at
his
9
to
5
job
Until
he
got
fired
My
boss
found
out
about
that
and
fired
me
I
was
like
oh
okay
I'm
going
to
put
everything
I
have
into
making
this
work
And
then
from
there
it
just
kept
going
up
Yeah
Yeah
He
invited
us
into
his
house
in
Colorado
to
show
us
exactly
how
he
got
started
how
he
made
his
first
dollar
and
the
timeless
marketing
strategy
he
uses
to
make
over
100
000
a
month
It's
the
same
exact
thing
I've
been
doing
since
day
one
It's
just
For
For
the
first
few
years
of
running
his
business
Matt
barely
made
any
money
Then
he
cracked
the
code
and
created
one
product
that
would
change
his
business
forever
The
majority
of
how
we
make
money
is
through
In
this
video
Matt
will
share
his
niche
finding
distribution
and
monetization
blueprints
he
used
to
build
a
million
dollar
business
with
just
one
skill
I'm
Pat
Walls
and
this
is
Starter
Story
Thank
you
for
having
me
man
Oh
thanks
for
coming
Yeah
I
appreciate
it
Tell
me
about
who
you
are
and
the
business
that
you
built
My
name
is
Matt
I
run
a
site
called
swimuniversity
com
We
teach
people
how
to
take
care
of
their
pools
and
hot
tubs
via
online
education
We
hit
a
million
last
year
in
the
business
Then
going
forward
we
may
do
some
changes
It
may
be
fluctuating
but
my
wife
and
I
teamed
up
Then
my
brother
is
our
editor
is
our
video
editor
It's
my
family
business
yeah
Nice
It's
just
the
three
of
us
now
Let's
break
down
your
business
a
little
bit
more
Can
you
explain
to
me
in
simple
terms
how
it
works
Simple
terms
We're
a
media
company
focused
on
education
in
pool
care
That's
what
we
do
We
teach
homeowners
how
to
take
care
of
their
pool
We
do
that
through
content
We
have
blog
posts
A
lot
of
it's
through
SEO
A
YouTube
channel
with
about
225
000
subscribers
A
newsletter
with
100
000
pool
owners
that
we
send
out
two
to
three
times
a
week
depending
on
the
season
to
make
money
from
that
We
have
advertising
from
YouTube
through
AdSense
or
whatever
Then
we
have
the
blog
which
makes
money
through
affiliate
marketing
We
have
affiliate
links
products
that
we
recommend
mostly
Amazon
Then
we
have
courses
where
we
make
a
bulk
of
our
money
We
sell
three
different
courses
for
pools
one
course
for
hot
tub
Last
year
we
came
out
with
a
physical
book
That's
about
it
Can
you
tell
me
about
your
backstory
and
how
do
you
become
an
entrepreneur
I
just
had
a
job
like
every
other
kid
had
a
summer
job
I
stayed
at
that
company
for
a
while
I
went
to
another
pool
company
I
went
to
another
pool
company
I
moved
up
in
marketing
Then
in
that
moment
I'm
like
okay
so
they're
coming
in
I'm
testing
their
water
They're
asking
me
for
advice
I'm
handing
them
chemicals
I'm
like
you
need
to
buy
this
You
need
to
buy
this
You
need
to
buy
this
Here's
the
steps
in
which
you
need
to
add
those
things
I
thought
I
could
do
this
at
scale
scale
If
I
just
wrote
this
as
a
blog
post
or
made
a
video
about
this
and
then
say
hey
if
you
want
to
you
know
get
rid
of
algae
you
want
to
clear
up
your
pool
or
whatever
Here
are
the
four
products
we
recommend
to
do
what
I
just
told
you
to
do
But
I
know
I'm
not
good
at
English
I
knew
I
knew
I
was
like
my
grammar
was
terrible
So
I
worked
so
hard
to
get
good
at
it
I
was
working
at
this
company
as
a
marketing
director
is
a
pool
company
I
would
go
home
I
would
work
on
the
site
at
home
My
boss
found
out
about
that
and
fired
me
And
so
I
was
like
oh
OK
I'm
going
to
put
everything
I
have
into
making
this
work
And
I
made
20
000
that
year
on
the
site
And
I
used
the
rest
of
that
time
to
do
website
design
to
kind
of
supplement
it
The
next
year
I
made
40
000
And
then
I
was
like
I
have
a
real
business
And
then
from
there
it
just
kept
going
up
Yeah
Yeah
Just
like
Matt
I
also
started
a
million
dollar
business
while
I
was
working
a
nine
to
five
job
I
was
fed
up
building
things
for
other
people
And
if
I'm
being
honest
I
really
wanted
the
freedom
freedom
So
I
created
a
plan
found
an
idea
and
executed
on
that
idea
every
day
for
two
hours
That
business
that
I
started
changed
my
life
And
if
you're
interested
in
doing
something
similar
you
should
check
out
my
workshop
It's
100
free
And
I'll
share
with
you
exactly
how
to
find
a
million
dollar
business
idea
how
to
build
it
on
just
two
hours
a
day
without
quitting
your
full
time
job
And
the
secret
that
took
me
years
to
learn
that
nobody's
talking
about
Just
head
to
the
first
link
in
the
description
to
save
your
seat
Spots
are
limited
All
right
guys
I
hope
you
enjoy
the
rest
of
the
video
with
Matt
All
right
right
So
you're
a
terrible
writer
but
you
have
this
self
proclaimed
but
you
have
the
confidence
that
you
can
put
this
blog
out
into
the
world
and
build
a
business
out
of
it
Where
does
this
come
from
I
was
confident
in
website
building
and
design
So
like
I
could
open
up
notepad
and
build
a
website
in
pure
HTML
And
I
you
know
I
did
graphic
design
I
was
you
know
as
a
kid
I
drew
a
lot
So
like
I
had
that
I
could
make
something
look
like
a
legit
website
If
you
read
it
it
was
really
bad
Like
really
really
bad
There
was
no
periods
nothing
no
commas
Like
it
was
just
poorly
written
from
someone
who
like
knows
how
to
talk
right
but
doesn't
know
how
to
stop
It's
kind
of
like
written
by
a
third
grader
but
visually
I
can
make
it
look
great
And
I
knew
how
to
get
it
online
You
know
let's
talk
about
monetization
You've
built
this
blog
Now
you
need
to
monetize
it
How
do
you
make
your
first
dollar
Made
my
first
dollar
with
AdSense
My
goal
was
to
get
traffic
to
get
eyeballs
on
the
site
so
that
I
could
make
money
from
AdSense
It
was
the
easiest
thing
I
could
do
Going
forward
I
moved
away
from
AdSense
because
I
didn't
like
the
way
ads
looked
They
were
irrelevant
to
my
content
And
I
took
that
off
and
focused
100
on
affiliate
marketing
for
many
many
years
In
fact
that
was
the
only
way
I
made
money
probably
up
until
I
started
to
develop
products
The
first
product
I
created
was
a
PDF
that
I
sold
sold
At
first
for
50
bucks
no
one
bought
it
Then
I
dropped
it
to
40
bucks
No
one
bought
that
30
bucks
Some
people
bought
it
29
More
people
bought
it
24
A
lot
of
people
bought
it
And
I
was
like
okay
I
found
the
price
point
It
took
me
years
The
next
product
I
created
was
the
Pool
Care
Handbook
which
did
a
lot
better
I'd
learned
everything
from
the
first
one
It
was
much
bigger
And
I
added
courses
to
them
So
then
it
became
like
a
video
course
and
ebook
combination
And
then
I
actually
printed
our
book
And
that's
been
the
majority
of
how
we
make
money
is
through
the
course
material
and
the
books
So
you're
building
this
thing
You're
making
money
How
do
you
grow
it
How
do
you
grow
into
a
business
that's
making
a
million
a
year
It's
the
same
exact
thing
I've
been
doing
since
day
one
It's
just
content
Put
out
as
much
content
as
I
possibly
can
create
We
start
with
the
video
the
long
form
video
the
script
We
take
that
We
re
record
little
bits
for
short
form
So
I
do
one
long
form
video
a
week
three
short
form
videos
a
week
on
YouTube
Instagram
TikTok
Pinterest
Twitter
LinkedIn
anybody
that
will
take
a
short
form
video
basically
And
then
we
take
those
scripts
and
format
them
and
turn
them
into
blog
posts
that
rank
on
Google
Anybody
that
comes
to
us
from
there
hopefully
signs
up
for
our
email
list
And
then
we
have
an
entire
email
newsletter
where
we
send
two
to
three
emails
a
week
to
those
people
And
we
run
ads
as
well
which
helps
supplement
all
of
that
But
the
same
video
that
dominates
every
single
year
it's
a
PowerPoint
There's
no
script
I
just
you
know
develop
this
Like
here's
what
I
how
I
think
about
pool
care
from
start
to
finish
We
can't
beat
it
What
that
tells
me
is
it
doesn't
matter
how
good
your
video
is
It
just
matters
that
the
content
is
good
Yeah
Yeah
So
you
built
a
business
around
pools
Yeah
No
offense
It's
a
bit
of
a
boring
thing
You
wouldn't
think
there'd
be
a
business
there
Tell
me
about
tell
me
about
building
a
business
in
a
boring
niche
and
why
you
did
it
Because
no
one
wants
to
get
good
at
taking
care
of
their
pool
or
skimming
a
pool
It's
like
oh
I'm
the
absolute
expert
at
skimming
a
pool
Like
no
they
just
want
to
swim
in
the
pool
So
I
just
want
to
get
them
from
all
right
your
pool's
disgusting
to
your
pool's
clear
and
safe
in
no
time
That's
my
entire
goal
Because
again
like
this
is
not
a
hobby
business
I
can't
do
an
hour
long
podcast
where
we're
just
riffing
and
bullshitting
about
pool
care
because
it's
fun
to
listen
to
Like
no
one's
going
to
listen
to
that
So
I
have
to
be
short
I
have
to
be
punchy
I
have
to
be
entertaining
because
I
got
to
keep
your
attention
That's
the
thing
I've
had
to
do
this
whole
time
in
order
for
it
to
work
Yeah
What
are
your
thoughts
for
maybe
someone
who's
watching
this
video
on
picking
the
right
niche
picking
the
right
business
to
work
on
It's
always
been
based
on
what
I
am
interested
in
So
I
have
this
like
practice
that
someone
gave
me
where
it
was
like
walk
around
your
house
and
just
start
writing
down
things
in
your
room
And
then
you
can
find
a
niche
that
way
It's
like
if
you
just
walk
around
this
room
there's
so
many
things
that
I
could
write
down
and
just
be
like
oh
wow
Yeah
I
guess
I
am
interested
in
that
I
wonder
if
people
are
talking
about
that
because
I
like
that
thing
And
I
would
say
pick
something
that
you
know
and
that
you're
least
interested
in
because
when
the
going
gets
tough
when
it's
hard
to
create
content
at
least
you
like
the
topic
topic
a
little
bit
Even
just
a
little
bit
Because
otherwise
you're
going
to
be
like
why
am
I
doing
this
What's
the
point
of
this
All
right
Let's
talk
about
tools
and
software
What
runs
your
business
It's
my
favorite
Everything's
in
it
Everything
When
I
have
to
take
out
the
trash
when
I
have
to
pay
my
credit
cards
everything
for
Swim
University
it's
all
in
Asana
All
of
it
The
other
one
is
Google
Drive
All
of
our
files
are
all
in
the
cloud
so
that
everyone
has
access
to
them
Obviously
WordPress
huge
tool
for
us
I
use
SEMrush
for
SEO
We
use
RankMath
as
a
plugin
We
use
Lasso
for
our
affiliate
links
We
use
ChatGPT
as
a
business
partner
I
talk
to
it
like
a
human
and
ask
it
questions
to
help
make
decisions
on
things
that
I
don't
think
about
It's
really
good
at
that
It's
really
good
to
just
talk
to
I'm
not
lonely
And
for
email
list
we
are
on
Klaviyo
or
Klaviyo
The
best
It
is
the
best
You
run
this
business
It's
a
family
business
Can
you
tell
me
a
little
bit
more
about
that
Yeah
there
was
a
moment
where
I
was
working
with
Steph
my
wife
thinking
about
hiring
more
and
more
people
But
I
was
like
let
me
see
if
my
brother
wants
to
do
it
He
was
like
yeah
I
want
to
do
that
I
was
like
oh
OK
cool
You're
hired
And
so
I
thought
let
me
use
this
business
that
I
have
this
asset
to
take
care
of
everybody
So
my
wife
she
writes
long
form
scripts
for
YouTube
She
also
writes
all
of
the
short
form
content
She
also
edits
and
publishes
the
long
form
content
on
YouTube
My
brother
does
short
form
edits
and
he
does
all
of
our
customer
service
And
then
I
do
literally
everything
else
So
I
read
the
scripts
and
into
camera
do
email
marketing
podcasts
I
do
articles
So
all
the
stuff
with
the
website
any
technical
things
that
need
to
be
taken
care
of
any
admin
things
that
need
to
be
taken
care
of
Pretty
much
yeah
fill
in
all
the
gaps
of
like
running
a
business
I
do
all
of
it
And
we
all
get
paid
the
same
so
that
nobody
feels
superior
over
I
don't
feel
like
a
boss
No
one
feels
like
a
boss
I
don't
need
to
make
more
than
everybody
else
just
because
I
own
the
company
I
want
everyone
to
be
taken
care
of
That's
the
point
It's
kind
of
a
rising
tide
lifts
all
boats
scenario
Yeah
All
right
right
Well
let's
talk
about
Shiny
Object
Syndrome
You've
started
a
lot
of
things
and
you
have
a
lot
of
cool
side
projects
Tell
me
a
little
bit
more
about
that
Yeah
I
started
a
side
business
The
first
one
oh
my
God
I
tried
to
build
a
social
network
for
dogs
That
was
bad
That
was
in
2008
It
was
like
to
learn
code
Also
I
started
a
business
called
Roasty
Coffee
which
was
a
basically
taking
the
Swimming
Diversity
Playbook
and
thinking
to
myself
okay
it
took
me
all
these
years
to
get
where
I
am
because
it
was
all
trial
and
error
Now
that
I
know
everything
can
I
do
it
in
like
half
the
time
or
faster
It
got
pretty
big
I
was
getting
like
100
000
uniques
a
month
By
the
end
of
it
took
two
years
to
get
there
I
ended
up
selling
that
business
which
then
took
off
And
then
I
have
Money
Lab
which
is
a
where
I
get
to
talk
about
this
kind
of
stuff
which
is
still
kind
of
going
It's
mainly
just
a
podcast
now
more
for
documentation
And
then
I
have
Brew
Cabin
which
it's
something
I'm
so
interested
in
and
passionate
about
that
I
don't
want
to
turn
it
into
a
business
and
ruin
my
love
of
it
if
that
makes
sense
So
I
need
to
have
something
for
me
The
thing
that
I'm
really
actually
passionate
about
should
just
be
kind
of
my
thing
for
me
As
soon
as
you
turn
it
into
a
business
as
soon
as
the
financials
bleed
in
it
starts
starts
to
become
a
little
bit
it
sullies
it
a
little
bit
Yeah
All
right
let's
talk
about
day
in
the
life
We're
out
here
in
the
beautiful
summer
of
Denver
Colorado
That's
right
What
does
a
day
in
the
life
look
like
for
you
I
get
up
at
like
seven
to
eight
and
stay
in
bed
until
nine
watching
TikToks
if
I'm
being
super
honest
Then
I
get
up
and
make
breakfast
every
morning
my
breakfast
head
coffee
coffee
head
as
well
And
then
I
get
to
work
around
10
11
and
I'm
usually
done
by
like
five
or
six
depending
on
if
I
have
anything
to
watch
at
night
or
do
anything
at
night
Sometimes
I'll
come
out
here
into
the
brewery
which
is
behind
you
do
some
work
there
any
sort
of
like
soft
work
that
doesn't
require
me
being
on
a
computer
Yeah
I
don't
work
weekends
so
I
try
not
to
at
least
unless
I'm
super
pumped
about
an
idea
but
otherwise
yeah
that's
it
Yeah
cool
Kind
of
nine
to
five
a
little
bit
What
have
been
any
challenges
or
struggles
you've
had
while
building
this
business
Oh
just
the
slowness
I
think
of
it
It
doesn't
want
to
skyrocket
It's
just
like
a
huge
boulder
that
I've
been
slowly
pushing
up
a
mountain
for
20
years
or
almost
20
years
And
I
feel
like
I
always
want
to
push
really
hard
on
it
I
always
want
to
like
get
really
aggressive
with
it
And
every
time
I
do
wind
up
like
burning
myself
out
and
then
having
to
like
basically
go
OK
this
business
just
needs
what
it
needs
and
it
does
what
it
does
And
I've
struggled
with
like
making
the
right
decisions
you
know
and
again
talk
to
chat
GPT
sometimes
come
out
here
talk
to
myself
sometimes
All
right
right
Final
question
that
we
ask
to
all
of
our
founders
is
if
you
could
sit
on
the
shoulder
of
Matt
when
he
was
just
getting
started
out
Oh
yeah
What
advice
would
you
give
them
What
advice
would
you
give
to
founders
just
getting
started
out
I
definitely
know
what
I
would
say
to
myself
Keep
making
content
Just
keep
making
content
Get
better
at
writing
Keep
making
videos
because
I
keep
stopping
I
keep
shifting
and
I
keep
thinking
oh
this
will
solve
the
problem
or
this
will
do
this
will
be
better
But
no
every
time
I
make
content
whether
that's
a
blog
post
or
a
video
or
short
form
or
an
email
business
moves
business
is
good
When
I
don't
that's
when
it
suffers
because
that
is
the
entire
business
model
It
is
a
content
business
And
there's
just
a
lot
of
times
I
don't
want
to
write
about
pools
or
I
don't
want
to
talk
about
pools
But
that
is
the
business
That
is
what
I
have
to
do
That
is
my
job
Yeah
So
as
far
as
what
I
would
tell
other
people
to
do
think
about
lifestyle
over
business
I
don't
think
about
money
as
the
outcome
because
there's
a
million
things
I
could
have
done
to
make
way
more
money
than
I'm
making
now
And
that
would
have
been
like
oh
I
would
have
had
a
team
of
people
and
it
would
have
been
a
nightmare
to
manage
and
I
would
have
hated
my
life
So
I
constantly
think
about
whether
or
not
the
decision
I'm
about
to
make
will
have
negative
effect
on
just
my
life
that
I
want
which
is
essentially
super
freaking
easy
Yeah
I
love
it
Yeah
Thanks
for
having
me
No
thank
you
for
coming
Awesome
Follow
this
advice
and
you
will
have
a
multi
million
dollar
pool
cleaning
content
company
Good
luck
Hey
guys
I
really
hope
Matt's
story
inspires
you
and
maybe
motivates
you
to
start
your
own
thing
But
if
you're
feeling
a
bit
lost
and
not
sure
where
to
start
go
click
that
first
link
in
the
description
We're
hosting
a
free
workshop
for
all
of
our
subscribers
where
I
will
share
how
I
built
built
a
million
dollar
business
on
just
two
hours
of
deep
work
every
day
We'll
cover
exactly
how
I
found
the
idea
how
I
executed
on
it
and
how
I
was
able
to
quit
quit
my
job
just
a
few
months
after
starting
it
Just
head
to
the
first
link
in
the
description
to
save
your
seat
Hope
to
see
you
guys
in
there
Much
love
and
I'll
see
you
in
the
next
video
Peace
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