I Make $1M/Year With One Website
Starter Story
Mar 30, 2024
This is the breakdown of how Alex Goldberg built his side project to over $1M/year WHILE working a full-time job.
🖥 Join my free live workshop on how I built a $1M business on two hours a day - https://www.starterstory.com/class?utm_source=youtube&utm_campaign=alexgoldberg
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This
is
Alex
and
he
makes
over
a
million
dollars
a
year
with
a
business
model
that
nobody's
talking
about
anymore
Affiliate
marketing
He
invited
us
into
his
house
in
California
to
show
us
his
exact
websites
and
how
he
built
them
on
just
a
few
hours
a
day
while
working
a
full
time
job
Yeah
the
aha
moment
for
me
in
terms
of
unlocking
my
side
hustling
and
my
ability
to
build
a
business
business
was
But
Alex's
website
made
zero
dollars
for
months
Until
one
day
he
uncovered
something
about
the
Google
algorithm
that
changed
everything
If
you're
building
a
business
that
relies
on
SEO
you
want
to
go
after
In
In
this
video
we'll
dive
into
how
to
build
a
business
while
you
have
a
full
time
job
niches
that
make
100
000
a
month
and
the
secret
strategy
that
Alex
used
to
grow
to
a
million
dollars
a
year
The
smart
kind
of
innovative
moment
for
us
was
the
idea
of
just
directly
I'm
Pat
Walls
and
this
is
Starter
Story
Well
Alex
Nice
to
meet
you
Thank
you
for
having
me
in
your
lovely
home
Yeah
of
course
Tell
course
Tell
me
about
who
you
are
and
what
you
built
I'm
Alex
I
am
the
founder
of
finnvsfinn
com
It's
a
popular
product
review
site
that
helps
visitors
on
the
web
compare
different
health
and
wellness
options
It's
now
a
seven
figure
revenue
business
Started
the
business
as
a
side
hustle
in
2018
and
never
looked
back
Yeah
What
is
the
actual
business
model
How
does
it
work
We
drive
shoppers
to
brands
I
make
partnerships
with
those
brands
and
every
time
somebody
buys
something
referred
from
our
site
on
one
of
those
partner
sites
we
make
a
commission
of
some
kind
Yeah
So
you're
essentially
a
middleman
between
shoppers
and
these
brands
That's
right
Yeah
totally
So
you
started
Finn
Vs
Finn
while
you
had
a
full
time
job
Can
you
tell
me
that
story
Both
of
my
parents
were
entrepreneurs
I
kind
of
knew
from
day
one
that
that
was
always
my
dream
My
idea
right
out
of
college
was
hey
why
don't
I
go
work
with
some
early
stage
founders
and
eventually
have
an
idea
and
meet
enough
people
and
build
enough
skills
to
be
successful
as
an
entrepreneur
But
what
I
found
in
my
life
as
a
marketer
at
early
stage
companies
is
that
it's
not
a
nine
to
five
It's
really
that
you're
sort
of
having
a
founder
mentality
in
order
to
be
successful
A
big
aha
moment
for
me
was
this
idea
that
hey
I
need
a
true
nine
to
five
I
need
to
be
able
to
close
my
work
laptop
at
five
so
that
I
can
side
hustle
and
find
a
path
for
my
own
entrepreneurship
Really
the
key
to
that
was
working
at
a
larger
company
Now
you
got
this
more
chill
work
life
balance
Tell
me
how
you
get
the
idea
for
Finn
Vs
Finn
and
what
does
the
journey
look
like
from
there
I
was
working
at
a
FinTech
company
at
the
time
The
first
iteration
of
a
product
review
product
comparison
site
was
just
that
stupid
FinTech
Finn
Vs
Finn
And
so
we
were
going
to
compare
FinTech
companies
I
quickly
saw
100
million
Series
A's
venture
funding
going
to
a
wide
range
of
telemedicine
companies
and
thinking
huh
there's
no
content
online
about
that
And
that's
a
pretty
considered
purchase
If
you're
going
to
buy
a
medical
product
how
are
you
going
to
make
that
decision
by
yourself
How
do
I
know
which
one
to
go
trust
So
it's
kind
of
like
scratching
our
own
itch
there
in
terms
of
what
kind
of
content
to
write
But
yeah
I
wrote
the
first
60
articles
myself
I
didn't
hire
anyone
Learning
WordPress
at
the
same
time
that's
where
the
site
was
built
Typically
in
the
beginning
we
would
drive
traffic
through
organic
SEO
kind
of
anticipating
the
series
of
products
or
queries
that
shoppers
might
be
making
online
What
are
shoppers
searching
for
essentially
is
the
first
question
And
you
can
meet
that
demand
with
content
The
smart
kind
of
innovative
moment
for
us
was
the
idea
of
just
partnering
with
brands
brands
directly
I'd
say
it
took
us
about
six
months
before
we
saw
a
significant
amount
of
organic
traffic
where
I
felt
comfortable
starting
to
reach
out
to
the
brands
that
we
were
driving
traffic
to
and
had
enough
confidence
to
say
I'm
pretty
sure
we're
driving
sales
I
don't
see
those
numbers
on
my
end
but
there
could
be
more
if
we
work
together
It's
a
pretty
compelling
pitch
and
they
name
their
price
in
terms
of
the
customers
that
you're
willing
to
drive
So
at
this
point
the
numbers
the
revenue
is
starting
to
seem
shockingly
good
Unbelievable
Yeah
When
you
first
have
that
aha
moment
like
this
could
be
a
business
And
imagine
what
could
happen
when
you
step
on
the
gas
Yeah
You're
starting
to
make
some
money
You're
starting
to
balance
Do
I
still
work
my
full
time
job
Do
I
not
What
does
that
look
like
What
does
that
journey
look
like
for
you
So
at
some
point
maybe
a
full
year
in
I
felt
like
my
income
was
being
replaced
It
could
be
replaced
At
the
same
time
I
think
there's
a
fear
or
there
was
a
fear
for
me
around
is
this
legitimate
and
will
this
last
And
how
foolish
if
you
quit
your
day
job
and
it
doesn't
really
last
for
very
long
And
then
where
are
you
So
I
think
at
that
point
I
just
said
okay
one
year
we'll
see
And
if
the
lights
are
still
on
in
a
year
then
this
is
super
fun
And
I
could
see
myself
doing
this
full
time
How
much
were
you
making
from
Finn
versus
Finn
at
the
time
that
you're
working
a
full
time
job
I
guess
I
didn't
feel
comfortable
making
that
switch
until
my
income
was
replaced
So
I
was
making
150K
in
salary
So
that's
kind
of
my
own
personal
earnings
from
the
site
when
I
felt
comfortable
making
the
switch
Yeah
My
favorite
part
about
Alex's
story
is
that
he
didn't
quit
his
full
time
job
until
he
was
making
150
000
with
his
new
side
project
And
just
like
Alex
I
actually
did
the
same
thing
I
started
a
million
dollar
business
while
I
had
a
full
time
job
but
it
wasn't
easy
It
required
having
the
right
idea
and
a
solid
execution
plan
in
place
If
you're
curious
about
doing
something
similar
and
you
have
a
full
time
job
well
we're
running
a
free
workshop
on
how
to
build
a
million
dollar
business
on
just
two
hours
a
day
We'll
talk
about
how
to
overcome
self
doubt
how
to
find
a
million
dollar
business
idea
and
exactly
how
to
execute
on
that
idea
on
just
two
hours
a
day
Head
to
the
first
link
in
the
description
to
save
your
seat
We
have
just
a
limited
number
of
spots
See
you
there
All
right
right
Back
to
the
video
Peace
You
guys
really
weren't
making
money
for
months
Can
you
tell
me
about
the
breakthrough
moment
where
you
started
to
realize
that
this
could
be
a
business
We
identified
the
opportunity
for
health
and
wellness
and
that
was
like
a
bullseye
right
We
were
amongst
the
first
in
the
world
to
review
some
of
these
telehealth
and
telemedicine
platforms
which
are
now
public
and
household
names
and
super
common
So
I
feel
like
in
some
sense
that
is
the
secret
sauce
figuring
out
a
niche
that
is
not
super
crowded
You
can't
win
in
a
crowded
space
when
you're
young
and
new
and
your
site
isn't
authoritative
on
any
level
But
you
can
win
queries
that
nobody
has
ever
written
something
for
So
generally
if
you're
hunting
for
ideas
that
meet
that
criteria
I
would
say
it
has
to
be
new
and
there
has
to
be
sort
of
high
margin
in
that
product
category
And
there
has
to
be
kind
of
a
lot
of
activity
or
momentum
that
will
keep
it
going
A
space
where
no
one
has
talked
about
those
things
but
it
has
a
lot
of
potential
because
it's
tried
and
true
at
the
end
of
the
day
It's
not
going
to
just
be
here
and
end
What
is
your
keyword
research
process
look
like
from
starting
to
research
the
keywords
keywords
and
then
writing
the
articles
In
the
early
days
if
you're
building
a
business
that
relies
on
SEO
you
want
to
go
after
low
competition
long
tail
keywords
If
you're
in
the
audience
that
you're
trying
to
serve
they
might
be
just
super
intuitive
to
you
There's
query
patterns
as
well
that
you
start
to
recognize
that
are
high
intent
If
you
have
the
pattern
it's
just
about
fitting
in
the
product
or
the
brand
or
best
this
for
that
In
the
early
days
it
was
mostly
focusing
on
the
brands
that
we
wanted
to
cover
So
okay
this
is
a
space
we
want
to
be
in
or
maybe
we've
already
written
about
and
we
have
some
traction
in
Okay
so
who
are
the
players
in
that
space
Who
do
we
actually
think
is
going
to
be
here
in
three
years
And
then
strive
to
write
the
very
best
thing
online
about
that
brand
Sometimes
that
means
going
more
in
depth
than
the
article
that's
number
one
on
Google
Sometimes
it
means
being
more
concise
and
more
to
the
point
It's
just
what
is
the
true
intent
behind
the
query
that
somebody
typed
in
And
how
well
does
that
piece
of
content
that
you're
creating
meet
that
intent
That's
how
you'll
win
Be
there
first
write
the
first
thing
online
about
it
and
write
the
best
thing
So
everything's
going
great
You're
gaining
traction
You're
building
this
business
What
happens
next
I
decided
to
go
full
time
at
the
business
after
about
two
years
My
business
partner
who
I
started
the
business
with
didn't
want
to
forgo
his
career
and
sort
of
always
wanted
this
to
be
a
side
hustle
which
at
the
time
I
very
much
respected
It's
where
we
started
It
was
our
agreement
The
solution
to
that
really
was
me
buying
him
out
Now
on
the
second
run
I
think
I'll
have
more
confidence
to
do
it
myself
but
I
still
very
much
value
the
contributions
of
a
partner
But
I
think
I
also
would
be
just
more
choosy
and
more
long
term
oriented
when
I
think
about
the
skills
that
we
each
bring
to
the
table
Tell
me
a
little
bit
more
about
what
you'd
be
looking
for
in
a
partner
You
just
want
somebody
who
matches
your
intensity
and
shares
your
vision
and
hopefully
also
has
some
skills
that
are
not
just
pure
overlap
with
yours
If
you
were
to
meet
someone
a
potential
partner
and
you
have
some
alignment
on
vision
the
next
step
would
be
hey
maybe
we
just
see
how
we
work
together
on
some
small
projects
feel
it
out
And
if
it's
right
then
double
down
double
down
And
pretty
soon
you
will
either
see
traction
or
need
to
formalize
or
both
Fin
versus
Fin
is
not
your
only
website
you
built
You
decided
to
build
actually
a
portfolio
of
affiliate
marketing
websites
When
did
you
decide
to
do
that
and
what
does
that
look
like
So
we
have
about
six
sites
in
the
portfolio
total
and
they
tend
to
focus
on
more
niche
or
more
narrow
focus
than
just
general
health
and
wellness
and
all
things
telemedicine
The
reason
I
did
that
is
because
you
have
economies
of
scale
when
it
comes
to
your
partnerships
If
you
have
one
partner
you
can
put
them
on
five
sites
That
was
the
idea
there
in
terms
of
adding
sites
to
the
portfolio
Affiliate
marketing
might
be
one
of
the
most
competitive
side
hustles
you
can
start
in
terms
of
anyone
can
start
it
How
do
you
differentiate
and
how
do
you
think
about
competition
The
expectation
that
you're
going
to
be
able
to
stay
atop
of
Google
forever
I
think
is
wildly
not
true
You're
going
to
be
competing
with
other
people
in
your
niche
other
experts
and
authoritative
websites
as
well
as
big
publishers
that
go
after
everything
under
the
sun
So
think
of
Forbes
and
MySpace
Healthline
but
you
can
always
serve
your
partners
with
net
new
content
even
as
your
past
moneymaker
content
starts
to
erode
as
your
ranking
starts
to
erode
Stale
content
at
the
end
of
the
day
will
not
win
on
Google
So
it
needs
to
be
fresh
and
it
needs
to
be
within
your
area
of
expertise
that
from
Google's
perspective
not
going
too
far
outside
of
your
lane
topical
authority
or
kind
of
niche
What
I
think
is
really
cool
about
your
business
is
that
you're
not
just
doing
organic
search
you
actually
have
dabbled
a
bit
in
paid
advertising
Can
you
tell
me
about
that
Trying
to
diversify
the
traffic
is
definitely
something
that
every
online
entrepreneur
should
be
thinking
about
Realizing
that
you
could
go
to
your
partners
and
say
hey
I
know
you
want
more
growth
I
have
an
idea
for
more
growth
It's
outside
of
the
realm
of
what
we
normally
do
and
it
will
cost
you
know
a
test
spend
of
a
few
thousand
dollars
something
like
that
And
it
very
well
may
fail
and
fall
on
its
face
but
we
will
be
stronger
and
we'll
have
learned
something
for
it
And
the
upside
is
is
that
if
it
works
it's
extremely
scalable
It's
actually
scalable
to
the
moon
And
you
know
most
brands
would
say
it's
kind
of
interesting
Yeah
maybe
not
this
month
but
next
month
And
so
I've
since
tested
many
different
niches
different
product
categories
with
this
strategy
and
it
definitely
does
not
always
pan
out
But
when
you
find
it
it's
a
gold
mine
and
it's
controllable
in
a
way
that
SEO
and
organic
algorithms
are
are
not
Yeah
What
I
love
about
Finn
versus
Finn
is
that
you
did
this
all
while
you
had
a
full
time
job
Can
you
give
a
little
bit
of
advice
for
someone
watching
who
might
have
a
full
time
job
who
wants
to
do
something
similar
I
think
being
good
at
your
job
is
maybe
a
prereq
So
if
it's
your
very
first
job
and
you're
learning
everything
from
scratch
you
know
it
might
not
be
the
right
time
to
start
a
side
hustle
But
from
those
days
what
I
remember
is
feeling
a
sense
of
urgency
around
my
side
project
and
sometimes
having
to
manufacture
that
for
myself
because
it
is
a
side
project
meaning
you
don't
have
a
boss
and
you
don't
have
a
deadline
on
it
and
the
money
isn't
flowing
in
as
a
motivator
or
the
traction
isn't
there
necessarily
to
keep
you
motivated
So
I
do
remember
just
feeling
like
you
know
this
if
I
don't
do
this
work
today
my
dream
is
being
pushed
out
further
because
no
one
else
is
going
to
do
that
work
Running
an
affiliate
business
what
does
the
team
look
like
and
what
were
some
like
the
first
hires
you
made
or
some
of
the
big
hires
you
made
for
the
business
The
first
thing
that
we
outsourced
was
writing
After
that
was
hiring
a
virtual
assistant
to
sort
of
take
on
a
lot
of
the
publishing
publishing
tasks
From
there
one
of
the
biggest
decisions
was
hiring
an
editor
full
time
taking
the
editing
editing
off
my
plate
And
then
additionally
we've
added
a
designer
to
the
team
and
a
web
developer
That
gives
me
enough
space
to
just
really
focus
on
the
partnerships
which
is
where
I
feel
my
interest
is
as
well
as
the
ability
to
have
the
most
leverage
from
a
revenue
perspective
What
is
a
typical
day
in
a
life
look
like
for
an
affiliate
marketer
in
2024
So
I
really
start
my
work
day
probably
around
830
or
nine
Maybe
I
might
have
a
weekly
meeting
with
some
of
my
team
members
sort
of
set
the
agenda
agenda
for
the
week
I
likely
have
a
few
meetings
on
my
calendar
with
brands
themselves
to
discuss
how
we're
continuing
to
expand
their
partnership
and
the
customers
that
we're
driving
to
them
I
likely
stop
for
lunch
and
head
out
of
my
little
dark
office
in
my
home
hop
back
on
my
computer
to
either
review
content
tweak
some
ad
campaigns
of
some
kinds
We
do
have
a
paid
media
strategy
it's
a
big
part
of
the
business
I
typically
stop
working
around
four
which
is
when
the
help
for
my
son
leaves
And
I
don't
do
a
lot
of
work
on
the
weekends
anymore
But
I
do
have
a
nice
window
after
sort
of
evening
family
time
after
I
put
my
son
sleep
where
I
can
have
a
few
uninterrupted
hours
to
respond
to
emails
and
make
sure
that
folks
on
my
team
who
are
distributed
across
the
world
have
their
next
steps
for
the
next
day
essentially
Yeah
you
built
this
awesome
business
What's
next
I'm
actually
working
on
selling
the
business
and
finding
it
a
new
home
So
I
think
it's
important
to
understand
your
purpose
for
the
business
Is
it
just
about
the
lifestyle
and
you
actually
don't
care
about
how
much
money
you
make
Is
it
something
that
I
see
myself
working
in
or
yourself
working
in
for
the
remainder
of
your
life
Or
is
it
something
that
has
a
short
period
of
time
that
you
want
to
be
running
it
but
you
ultimately
want
to
have
an
exit
So
thinking
through
those
and
then
which
corporate
structure
which
functions
you
take
on
yourself
and
what
you
outsource
I
think
is
our
key
considerations
Yeah
If
you
could
stand
Alex's
shoulder
and
give
him
some
advice
on
some
of
those
things
what
would
you
say
One
of
the
key
things
that
I've
learned
in
this
process
is
you
can
try
and
engineer
the
outcome
as
much
as
possible
from
the
get
go
But
the
reality
of
the
situation
is
that
you
can't
see
around
very
many
corners
and
you're
going
going
to
have
to
pivot
a
bunch
So
my
key
piece
of
advice
to
anyone
who
wants
to
own
a
business
one
day
and
start
it
and
be
the
entrepreneur
is
to
just
get
started
Because
where
you
start
is
not
going
to
be
where
you
end
by
any
means
Just
pick
a
broad
based
audience
and
start
trying
to
figure
out
what
their
problems
are
and
how
you
can
help
them
But
it
doesn't
need
to
be
more
engineered
than
that
You
don't
need
to
be
thinking
about
this
being
a
business
that's
going
to
be
multi
generational
or
IPO
or
it
doesn't
even
have
to
be
a
business
necessarily
that
you're
hoping
to
sell
one
day
It's
important
just
to
get
started
and
figure
out
the
pieces
once
you
have
a
bit
of
momentum
Thank
you
man
Yeah
Follow
this
advice
and
you
will
be
a
million
dollar
affiliate
marketer
Peace
That
was
great
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