I Make $1M/Month From Bed
Starter Story
May 12, 2024
This is the breakdown of how Colin McIntosh made $1M a month selling bedsheets online... From his bed.
๐ Save your seat to the FREE workshop on How I Built A $1M Business On Two Hours Per Day โ https://www.starterstory.com/class?utm_campaign=colinmcintosh&utm_source=youtube
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๐ฆ Twitter - https://twitter.com/ColinDMcIntosh
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This
guy
made
1
million
a
month
selling
bedsheets
online
And
the
crazy
part
is
he
literally
does
it
from
bed
I
work
from
bed
all
the
time
actually
This
is
definitely
the
office
I
flew
out
to
Denver
Colorado
to
ask
him
exactly
how
he
got
started
and
the
unconventional
marketing
strategy
he
uses
to
make
millions
of
dollars
a
year
I
sponsor
that
I
love
and
I
sponsor
that
I
watch
Before
the
money
Colin
worked
three
different
full
time
jobs
but
he
couldn't
keep
any
of
them
So
he
decided
to
start
his
own
company
and
in
the
process
found
a
special
hack
to
make
284
000
in
his
first
30
days
We
got
450
customers
at
100
AOV
did
45
000
on
day
one
and
that
snowballed
into
a
284
000
campaign
In
this
video
Colin
shares
his
exact
blueprints
on
how
to
build
a
million
dollar
per
month
brand
how
to
name
a
million
dollar
per
month
brand
and
how
to
find
and
validate
a
million
dollar
business
idea
The
easiest
way
to
do
it
is
to
build
a
so
they
can
really
visualize
and
understand
the
company
that
they're
building
I'm
Pat
Walls
and
this
is
Starter
Story
Colin
Great
to
meet
you
in
person
after
all
these
years
So
it's
awesome
to
see
the
growth
of
Starter
Story
Thank
you
man
Thank
you
for
having
me
Tell
me
about
yourself
and
what
you
built
I
am
founder
and
CEO
of
Sheets
and
Giggles
And
if
you
haven't
heard
of
us
we
sell
bed
sheets
I
incorporated
the
company
October
2017
shipped
our
first
box
in
October
2018
And
then
about
25
months
later
November
2020
we
had
our
first
million
dollar
month
at
about
1
2
million
in
sales
So
it
was
pretty
meteoric
at
the
beginning
Yeah
That's
awesome
Yeah
All
right
right
Can
you
tell
me
a
little
bit
more
about
your
business
and
how
it
works
Sure
So
we're
a
direct
to
consumer
brand
We
sell
mostly
through
our
website
sheetsgiggles
com
which
is
a
Shopify
backend
And
then
we
also
sell
on
Amazon
at
amazon
com
slash
sheets
We
do
about
90
10
or
80
20
Shopify
versus
Amazon
in
terms
of
sales
We
started
in
2018
with
just
sheets
comforters
and
duvet
covers
and
pillowcases
Since
then
we've
added
throw
blankets
pillows
crib
sheets
mattress
protectors
and
all
that
stuff
And
we
actually
launched
a
mattress
in
late
2022
We
started
with
five
colors
and
five
sizes
and
now
we
have
seven
sizes
and
17
colors
and
hundreds
of
SKUs
and
shipping
a
hundred
pound
mattresses
every
day
So
it's
crazy
Yeah
All
right
Colin
tell
me
a
little
bit
more
about
your
backstory
How
did
you
come
to
the
point
where
you
wanted
to
start
your
own
company
I've
been
fired
twice
and
I've
been
laid
off
once
and
it
sucks
every
time
No
last
week's
pay
have
to
buy
back
your
laptop
lose
your
healthcare
I
was
like
shit
man
like
all
my
friends
are
in
New
York
working
at
banks
Like
I
can't
believe
I
was
just
done
with
it
I
was
I
was
super
done
working
for
other
people
I
was
so
tired
of
having
to
take
orders
that
I
disagreed
with
And
my
friend
gave
a
phone
call
it
changed
my
life
She
said
hey
we're
doing
a
Kickstarter
for
my
wearable
tech
idea
that
I
have
Do
you
want
to
help
with
it
I
said
yeah
sure
I
threw
a
launch
party
for
her
in
Seattle
That
changed
my
life
because
the
mentorship
I
got
there
is
completely
life
changing
for
someone
especially
in
their
twenties
who's
kind
of
directionless
or
feels
like
they're
directionless
My
best
advice
I
can
give
people
is
do
you
think
someone's
going
to
be
a
good
mentor
Say
hey
do
you
have
an
hour
a
week
week
that
I
can
maybe
spend
with
you
and
buy
you
lunch
every
week
and
ask
you
questions
And
that's
exactly
what
I
did
I
had
three
people
that
I
bought
lunch
every
week
and
I
asked
them
as
many
questions
as
I
could
I've
been
working
for
myself
for
six
and
a
half
years
and
it's
the
best
gift
I've
ever
given
myself
How
did
you
find
the
idea
How'd
you
come
up
with
the
idea
for
Sheets
and
Gables
and
why
did
you
decide
to
build
it
After
working
in
direct
to
consumer
company
and
wearable
technology
I
really
wanted
something
that
was
a
direct
to
consumer
brand
and
I
really
wanted
something
I
could
be
proud
of
something
that
was
in
a
big
space
that
I
could
carve
my
own
niche
in
So
I
actually
started
to
write
my
business
model
before
I
knew
what
the
product
was
For
people
who
are
thinking
about
starting
a
business
if
you
have
a
problem
other
people
have
that
problem
too
I
think
that
logic
is
great
and
I
think
it's
fine
The
question
is
whether
or
not
they're
willing
to
pay
for
a
solution
to
that
problem
And
so
I
really
encourage
people
to
build
a
business
model
first
that
they
really
feel
strongly
about
that
makes
sense
for
them
their
skillset
what
they're
best
at
in
the
world
I
think
business
model
first
product
second
or
at
least
tweak
your
product
to
make
sure
it
fits
really
well
into
the
business
model
Instead
of
finding
a
problem
find
what
I
call
founder
market
fit
which
is
the
business
that
fits
the
best
within
your
existing
skillsets
And
that's
actually
something
we
talk
about
on
our
workshop
that
we
run
about
how
to
find
a
million
dollar
business
idea
which
you
should
join
if
you
go
to
the
link
link
in
the
description
We
talk
about
how
to
look
at
your
own
skills
and
your
own
passions
to
identify
a
potential
problem
that
you
can
solve
that
you
can
turn
into
a
million
dollar
business
It's
really
that
simple
I
think
that
people
think
that
they
have
to
have
some
like
door
buster
like
blisteringly
intelligent
novel
never
before
seen
idea
to
start
a
business
And
that's
just
not
true
If
people
ask
themselves
what
am
I
best
in
the
world
at
It's
a
great
place
to
start
for
like
what
business
they
should
start
at
Yeah
That's
what
I
always
say
too
Yeah
Let's
talk
about
that
period
of
trying
to
figure
things
out
You
had
this
idea
for
Sheets
and
Giggles
How
did
you
validate
the
idea
The
easiest
way
to
do
it
is
to
build
a
brand
identity
map
That
should
be
the
first
thing
that
everybody
does
actually
is
a
brand
identity
map
So
they
can
really
visualize
and
understand
the
company
that
they're
building
It
is
also
a
great
like
foundation
foundation
for
everything
that
follows
So
those
are
the
three
things
brand
identity
map
financial
model
business
model
Then
take
those
three
things
or
especially
the
financial
model
send
it
to
the
people
you
respect
and
say
hey
like
does
this
make
sense
Am
I
forgetting
about
a
cost
somewhere
Am
I
charging
too
much
And
if
the
people
that
you
respect
are
like
hey
I
looked
at
your
financial
model
and
yeah
it
makes
sense
Like
I
think
you
could
do
this
Once
you
get
that
first
validation
then
you
move
on
to
trying
to
validate
with
actual
customers
And
my
advice
to
everyone
is
to
sell
before
you
build
You
can
sell
a
wireframe
you
can
sell
an
idea
you
can
sell
a
signup
form
an
email
capture
The
simple
steps
are
like
build
a
tactile
something
that
you
can
really
promise
them
Like
a
you
know
sign
up
now
And
on
May
1st
when
we
launch
you'll
get
the
best
price
that
you'll
ever
lock
into
for
the
best
set
of
sheets
you'll
ever
have
For
us
we
were
selling
a
set
for
100
but
if
they
signed
up
first
they
get
them
for
69
bucks
And
we
ended
up
capturing
11
000
emails
46
email
capture
Then
you
send
them
surveys
What
colors
do
you
want
How
much
would
you
pay
for
this
You
get
them
involved
And
if
you
get
people
feeling
like
they're
building
a
product
with
you
they
become
emotionally
invested
in
it
And
if
they're
not
gonna
buy
it
they
might
share
it
with
someone
and
be
like
check
out
this
new
product
company
launched
That's
the
ultimate
validation
So
yeah
And
then
once
you
get
those
sales
you
know
people
will
pay
for
it
Yeah
Okay
so
you
have
this
validation
You
have
these
people
that
are
ready
to
buy
They're
ready
to
buy
Then
you
parlay
that
into
massive
sales
Tell
me
about
those
moments
and
how
you
did
that
If
you
want
to
do
100
000
campaign
for
example
you
need
30
of
your
total
that
you
want
your
goal
on
day
one
That's
how
the
crowdfunding
math
works
Spikes
plateaus
little
spike
at
the
end
You
then
need
on
day
one
30
000
300
customers
at
a
hundred
bucks
Where
do
you
get
those
customers
from
You
get
them
from
an
email
list
You
need
10
000
emails
because
an
email
list
reasonably
converts
at
about
3
2
if
you're
doing
something
wrong
4
if
you're
doing
something
right
I
did
the
calculations
I
was
like
all
right
great
We're
going
to
do
70
price
on
day
one
one
and
a
half
units
per
order
I
assumed
So
about
100
AOV
And
I
assumed
that
if
our
10
000
person
email
list
converted
at
3
we
get
300
customers
30
000
We
were
on
our
way
to
100
000
campaign
What
ended
up
happening
is
our
email
is
converted
at
four
and
a
half
percent
We
got
450
customers
at
100
AOV
Did
45
000
on
day
one
And
that
snowballed
into
a
284
000
campaign
And
I
attribute
a
lot
of
that
to
like
the
content
that
we
were
sending
out
It
was
so
different
than
any
email
they'd
ever
gotten
I'll
advise
this
to
any
founder
listening
is
I
had
a
one
on
one
connection
with
thousands
of
people
I
answered
every
single
social
media
comment
myself
I
responded
to
every
customer
care
email
myself
I
wrote
every
email
I
wrote
every
word
of
copy
on
the
website
for
years
I
can't
recommend
enough
that
founders
take
the
time
to
engage
with
people
extremely
personally
on
a
granular
level
Yeah
Yeah
So
you
launch
you
have
this
massive
launch
Then
how
do
you
get
to
1
million
a
month
What's
the
special
sauce
of
marketing
Things
that
work
are
like
I
think
everyone's
gonna
know
it
works
right
Facebook
Instagram
Google
Amazon
ads
all
that
has
worked
for
years
and
it
continues
to
work
And
then
the
ones
that
have
worked
that
have
surprised
me
have
been
the
podcast
channels
I
sponsor
podcasts
that
I
love
and
I
sponsor
YouTube
channels
that
I
watch
If
you
are
the
founder
of
your
company
and
you
love
something
you
love
a
radio
station
you
love
a
podcast
you
love
a
YouTuber
odds
are
the
people
who
also
like
them
are
like
you
They're
gonna
resonate
with
your
personality
And
a
lot
of
your
personality
is
gonna
come
out
in
your
brand
So
it
all
lines
up
You
have
viewers
of
people
who
are
like
you
who
are
gonna
resonate
with
the
brand
that's
like
them
that
watch
a
channel
that
you
speak
the
language
of
that
you
can
make
inside
jokes
for
that
you
can
write
compelling
copy
with
that
you
can
build
a
whole
landing
page
in
that
brand
voice
The
conversion
rate
on
that
is
insane
versus
every
other
page
on
our
website
And
same
with
the
content
Make
sure
the
content
makes
you
laugh
Make
sure
the
content's
interesting
to
you
Betting
is
a
crowded
space
And
very
boring
How
have
you
differentiated
yeah
exactly
How
have
you
differentiated
your
brand
and
why
has
it
made
it
successful
I
use
my
friends
as
models
not
just
because
they're
cheaper
which
they
are
but
also
because
I
don't
think
that
you
can
fake
friendship
and
chemistry
And
so
I
always
try
to
get
stuff
that
bleeds
off
the
screen
that
just
feels
like
you're
in
the
room
with
us
And
overall
the
ideology
is
you
can't
be
everything
for
everyone
So
make
sure
that
you're
at
least
something
for
someone
If
you're
not
pissing
at
least
20
of
people
off
you're
probably
not
doing
it
right
For
example
one
rule
we
have
is
we
never
iron
the
sheets
The
long
and
short
of
it
is
if
it's
been
done
before
I
don't
wanna
do
it
Let's
talk
about
how
you
came
up
with
the
name
for
Sheets
and
Giggles
How'd
you
come
up
with
that
Well
so
I
have
four
rules
to
a
good
brand
name
It
has
to
be
spellable
shareable
and
memorable
That's
one
rule
spellable
shareable
and
memorable
Rule
number
two
it
has
to
connote
or
denote
what
you
do
Sheets
and
Giggles
we
denote
what
we
do
We
sell
bedsheets
Rule
number
three
is
that
you
have
to
have
good
SEO
around
it
Try
not
to
pick
words
or
combinations
of
words
words
where
they
find
not
you
or
worse
a
competitor
And
rule
number
four
is
that
if
you're
gonna
sell
to
Americans
you
gotta
have
a
com
because
Americans
don't
buy
from
anything
that's
not
a
com
Those
are
my
four
rules
And
if
you
have
four
for
four
you're
a
bullseye
And
if
you're
three
for
four
go
forward
If
you're
two
for
four
two
and
a
half
nope
try
again
That's
epic
So
So
yeah
Pat
very
important
question
Would
you
like
to
get
in
the
bed
with
me
I
don't
know
man
We've
been
in
bed
together
for
five
years
All
right
interview
from
bed
first
time
for
everything
Love
it
Let's
talk
about
the
most
bed
thing
you
can
imagine
What
tools
do
you
use
for
your
business
So
Shopify
big
one
Of
course
Google
Analytics
Google
AdWords
I
love
Rebuy
for
in
card
upsells
I
love
Aftersell
for
post
purchase
upsells
I
really
like
Okendo
for
our
reviews
so
I
use
Okendo
We
use
a
lot
of
Shopify
apps
Tracking
more
for
order
tracking
SiteGPT
which
is
a
chatbot
with
AI
that
you
can
train
on
your
website
I
really
like
this
kid
that
built
this
He's
one
a
solopreneur
You
should
interview
him
actually
We
have
actually
Wait
the
SiteGPT
guy
Yeah
Oh
he's
so
nice
He's
in
our
community
Dude
he's
super
nice
Okay
he's
like
some
20
year
old
kid
just
like
dude
he
really
nailed
it
with
that
and
I'm
really
happy
for
him
It's
like
50
bucks
a
month
and
it
cut
down
our
customer
care
tickets
by
like
30
It's
also
our
best
salesman
because
we
tell
the
AI
bot
if
you
have
a
great
conversation
with
people
and
it's
able
to
judge
if
it's
a
good
conversation
offer
them
code
AI
for
10
off
and
it's
one
of
our
best
little
discount
codes
that
we
use
Yeah
it's
great
It
pays
for
itself
And
then
I
use
StockImg
for
image
creation
as
well
as
Dolly
Dolly
I
use
a
little
bit
of
ChatGPT
for
blank
page
problem
I
really
obsess
over
copy
so
I
try
not
to
use
ChatGPT
for
like
copy
copy
but
as
someone
with
ADHD
like
the
blank
page
problem
can
be
really
overwhelming
sometimes
and
so
it's
really
nice
to
solve
that
problem
Yeah
I
usually
just
tear
it
up
anyway
but
yeah
Let's
talk
about
team
What
does
your
team
look
like
Well
we
have
on
a
daily
basis
about
40
people
who
touch
the
business
and
that's
everyone
from
logistics
and
warehousing
to
Amazon
ad
agencies
to
performance
marketing
agencies
affiliate
agencies
full
time
folks
in
marketing
in
product
and
operations
in
customer
care
We
work
with
tons
of
folks
I
think
my
favorite
people
that
are
part
of
our
team
are
the
folks
at
Mile
High
Workshop
here
in
Denver
It
helps
lower
our
local
recidivism
rates
and
our
local
homelessness
rates
and
it's
one
of
my
favorite
things
that
we
do
on
our
team
is
have
those
folks
a
part
of
it
Cool
Yeah
Tell
me
about
the
day
in
the
life
of
Colin
day
in
the
life
of
someone
building
multimillion
dollar
business
from
home
I
work
from
bed
all
the
time
actually
This
is
definitely
the
office
but
I
think
everyone
can
tell
you
four
walls
start
closing
in
after
a
while
when
you're
in
the
same
space
so
I
love
working
from
the
river
I
go
out
there
with
Harvey
my
little
Jack
Russell
I
sit
right
in
the
water
up
to
my
chest
and
I
put
my
laptop
on
the
rock
I
set
up
hotspot
and
I
just
work
from
the
river
and
I
do
that
probably
like
three
days
a
week
in
the
summer
Wow
And
it
is
the
best
It's
the
most
healing
mental
wellness
thing
that
I
can
recommend
from
someone
is
to
spend
more
time
outdoors
Look
man
I'm
slacking
I'm
sending
emails
and
I'm
on
the
phone
whether
I'm
in
the
water
or
I'm
in
my
bed
or
I'm
in
the
office
you
know
know
So
my
job
is
mostly
at
this
point
meetings
coordination
follow
ups
analytics
and
reporting
and
then
you
know
content
creation
as
well
which
really
helps
to
get
into
a
new
environment
to
be
more
creative
Last
question
if
you
could
sit
on
Colin's
shoulder
when
you
were
working
that
full
time
job
when
you
were
laid
off
what
advice
would
you
give
to
him
What
advice
would
you
give
to
someone
like
that
It's
not
fun
and
shouldn't
be
glorified
but
I
would
tell
myself
as
a
25
26
27
year
old
kindness
plus
hard
work
plus
intelligence
leads
to
good
things
and
you're
kind
and
smart
so
keep
fucking
working
hard
and
eventually
it'll
pay
off
Just
stay
with
it
yeah
Thank
you
man
Dude
this
is
super
fun
This
is
amazing
the
company
you
built
Thank
you
Follow
this
advice
and
you
will
have
a
multi
million
dollar
bed
sheet
eucalyptus
company
It's
very
easy
don't
let
anybody
tell
you
different
Super
super
easy
All
right
guys
I
hope
you
got
some
good
nuggets
from
Colin's
story
that
you
can
apply
to
your
own
business
but
if
you're
feeling
a
bit
stuck
and
maybe
you
don't
have
an
idea
yet
or
you
just
wanna
go
deeper
on
how
to
actually
make
your
first
dollar
well
I
got
something
special
for
you
I'm
hosting
a
free
workshop
for
all
of
our
subscribers
where
I'll
be
sharing
how
I
built
a
million
dollar
business
on
just
two
hours
a
day
I'll
walk
you
through
exactly
how
to
find
your
own
million
dollar
business
idea
how
to
execute
on
it
and
how
to
make
your
first
dollar
from
it
It's
all
frameworks
coming
from
personal
experience
because
it's
the
exact
path
I
took
to
build
Starter
Story
and
eventually
quit
my
nine
to
five
just
a
few
months
after
I
started
So
head
to
the
first
link
in
the
description
description
to
save
yourself
a
seat
I
hope
to
see
you
guys
in
there
Much
love
and
I'll
see
you
in
the
next
one
Peace
Peace
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