I
personally
used
to
think
that
I
could
never
ship
a
profitable
product
because
I
was
not
amazing
at
coding
Reaching
this
point
where
I'm
earning
15k
out
of
my
products
it
feels
unreal
How
did
this
guy
build
two
SaaS
products
to
15
000
MRR
as
an
average
coder
Well
it's
because
of
his
approach
on
how
to
find
winning
ideas
Niche
down
as
much
as
possible
I
only
need
0
1
of
the
market
and
I'm
good
Fernando
started
his
journey
as
an
agency
owner
working
with
clients
for
over
a
decade
But
then
his
entrepreneurial
dreams
came
to
a
halt
when
he
had
to
go
back
to
his
9
to
5
job
While
working
my
9
to
5
I
was
always
dreaming
about
what
to
do
Deep
down
I
knew
I
wanted
to
find
a
way
to
go
back
to
this
sense
of
autonomy
that
I
had
at
one
point
After
unexpectedly
getting
fired
he
decided
he
had
enough
and
went
all
in
on
his
dream
Now
the
stakes
were
real
I
always
relied
on
my
9
to
5
but
not
anymore
I
needed
to
show
up
and
build
something
A
year
after
he
took
the
leap
Fernando
became
a
solopreneur
making
a
good
living
while
working
only
four
hours
a
day
So
I
gave
him
a
call
to
ask
him
how
he
did
it
and
how
you
guys
watching
could
do
something
similar
And
he
shares
everything
including
his
process
for
finding
profitable
ideas
his
strategy
for
building
and
validating
those
ideas
quickly
and
the
distribution
channel
that
gets
him
most
of
his
paying
customers
When
it
comes
to
distribution
for
both
Resume
Maker
Online
and
Eika
Results
it's
the
main
channel
All
right
let's
dive
in
I'm
Pat
Walls
and
this
is
Starter
Story
Welcome
man
Thanks
for
coming
on
Starter
Story
Tell
us
about
who
you
are
and
what
business
you
built
So
well
I
am
Fernando
a
product
designer
originally
from
Argentina
now
living
in
Sweden
and
working
in
two
projects
full
time
Resume
Maker
Online
and
Eika
Results
When
it
comes
to
Resume
Maker
Online
I
like
to
define
it
as
the
easiest
way
to
build
your
resume
resume
And
then
there's
EikaResults
com
which
I
launched
last
year
and
it's
the
first
Eika
Results
generator
And
it
allows
users
to
create
stunning
social
media
carousels
even
if
you
don't
know
anything
about
design
Both
products
run
on
a
freemium
model
so
you
can
start
right
away
for
free
but
subscriptions
unlock
all
the
AI
and
pro
features
Together
they
bring
in
about
15k
MRR
which
allow
me
to
finally
step
away
from
the
9
to
5
and
let's
hope
it
stays
that
way
Okay
since
you've
built
not
one
but
two
successful
projects
can
you
tell
us
a
little
bit
more
about
your
process
for
how
to
find
winning
ideas
I
always
find
it
easier
to
scratch
my
own
itch
When
I
see
something
that
I
know
that
it
can
be
time
consuming
I
thought
it
could
be
a
great
idea
Why
not
create
something
that
simplifies
this
something
that
solves
this
problem
specifically
instead
of
having
multiple
features
like
Canva
or
Bato
Most
users
are
not
pro
users
They
just
want
the
simplest
way
to
achieve
something
That's
the
advantage
of
being
a
solo
entrepreneur
Canva
cannot
afford
to
go
for
a
very
very
very
specific
solution
because
they
need
to
target
a
wider
audience
So
I
think
that's
where
solo
entrepreneurs
can
try
to
niche
down
as
much
as
possible
find
the
portion
of
a
huge
market
that
they
can
serve
better
than
these
big
companies
With
AIK
results
it's
only
me
I
don't
have
a
co
founder
I
don't
have
employees
I
only
need
0
1
of
the
market
market
and
I'm
good
I
think
there's
very
fertile
ground
for
indie
hackers
or
entrepreneurs
to
create
solutions
that
are
laser
focused
and
solve
one
specific
issue
Alright
so
your
approach
is
to
take
these
big
markets
and
niche
it
down
and
build
one
solution
for
users
But
how
do
you
look
at
validating
these
ideas
and
how
do
you
know
that
it's
something
worth
building
I
go
after
markets
that
are
already
validated
but
I
try
to
be
just
a
little
bit
different
take
a
new
approach
With
ResumeMaker
Online
all
these
resume
builders
were
really
bloated
you
needed
to
sign
up
for
before
even
seeing
how
the
resume
is
going
to
look
like
I
took
a
completely
different
approach
You
just
press
one
button
you're
right
there
You
can
see
how
good
it's
looking
already
and
I
think
people
really
resonated
with
that
That's
my
philosophy
I
think
that's
going
to
be
my
philosophy
going
forward
Let's
take
a
validated
market
niche
down
and
find
a
way
to
save
people
time
I
always
say
that
I
don't
sell
design
I
sell
time
That's
the
value
that
I
provide
I
help
you
to
get
you
to
a
good
enough
point
and
that's
more
than
enough
sometimes
Validating
your
idea
is
one
of
the
most
important
steps
when
it
comes
to
starting
something
new
and
Fernando
is
proof
of
that
Profitable
side
projects
are
built
on
the
right
idea
the
right
market
and
the
right
launch
strategies
But
that
process
to
go
from
zero
to
one
can
be
long
and
it
might
make
you
feel
lost
if
you
aren't
following
a
solid
blueprint
That's
why
I
created
The
Academy
It's
a
five
week
program
where
you'll
find
an
idea
build
it
launch
it
validate
it
all
while
only
working
two
hours
a
day
It's
the
same
framework
I
use
to
build
a
million
dollar
business
and
it's
what
I've
seen
thousands
of
other
successful
founders
use
It's
what
actually
works
because
it's
all
about
taking
action
and
actually
building
stuff
and
putting
it
out
into
the
world
which
is
what
I
really
want
to
see
you
take
a
shot
at
So
if
you're
curious
about
building
a
side
project
like
Fernando
and
you
want
to
surround
yourself
with
other
builders
then
head
to
the
first
link
in
the
description
to
see
if
The
Academy
might
be
a
good
fit
for
you
Now
let's
get
back
to
Fernando's
story
and
the
amazing
business
he
built
built
Okay
now
let's
talk
about
actually
building
the
product
I
know
you
did
a
10
day
challenge
to
go
from
zero
to
one
with
AI
carousels
Can
you
tell
us
a
little
bit
more
about
that
approach
While
working
at
my
nine
to
five
I
was
always
dreaming
about
what
to
do
After
a
year
and
a
half
half
working
there
it's
just
a
few
weeks
after
a
very
positive
performance
review
they
tell
me
that
I'm
fired
That
was
just
one
day
before
my
planned
vacations
And
honestly
I
was
quite
burnt
out
from
the
nine
to
five
that
left
such
a
sour
taste
in
my
mouth
So
I
was
not
very
optimistic
and
I
didn't
really
want
to
find
another
job
I
think
maybe
this
was
the
push
that
I
needed
Now
the
stakes
were
real
I
always
relied
on
my
nine
to
five
but
not
anymore
I
needed
to
show
up
and
build
something
So
I
thought
okay
let's
go
for
a
building
public
challenge
The
first
days
I
just
tried
to
get
the
main
features
running
also
as
a
designer
designer
And
given
that
this
is
a
design
product
it
had
to
look
somewhat
nice
but
it
was
really
really
simple
It's
the
most
basic
text
carousels
that
you
could
create
It's
a
good
thing
also
to
launch
these
bare
bone
products
because
then
when
you
start
getting
feedback
the
feedback
kind
of
tells
tells
you
where
to
go
The
biggest
value
that
I
get
from
this
challenge
is
that
if
it
would
have
failed
I
could
have
moved
on
into
the
next
thing
without
any
issues
But
if
you
work
for
during
six
months
one
year
on
a
product
it's
easy
to
get
attached
It
can
be
hard
to
hear
like
your
product
sucks
right
If
I
launch
in
the
future
I
would
like
to
try
to
replicate
this
sense
of
urgency
Wow
That's
an
awesome
story
Thank
you
for
sharing
that
So
after
you
built
the
MVP
I
see
that
you
then
launched
on
Product
Hunt
Can
you
tell
me
more
about
that
launch
Yeah
Despite
my
concerns
the
launch
went
really
well
for
AI
Carousels
and
five
users
signed
up
And
people
can
say
that
they
like
your
product
and
you
might
have
intuition
that
there's
a
demand
for
it
but
the
ultimate
validation
is
when
you
get
paid
for
it
right
And
the
product
was
super
buggy
For
me
that
was
like
the
ultimate
proof
If
they
pay
for
this
buggy
product
there's
really
an
opportunity
here
I
need
to
double
down
So
after
you
get
those
first
five
customers
how
did
you
continue
to
get
more
of
them
What
kind
of
distribution
methods
did
you
use
When
it
comes
to
distribution
for
both
Resume
Maker
Online
and
AI
Carousels
Product
Hunt
helped
a
lot
to
spread
the
word
about
it
especially
with
Resume
Maker
Online
winning
first
product
of
the
week
It
got
spread
so
quickly
and
I
got
so
many
backlinks
But
then
SEO
is
the
main
channel
and
I'm
definitely
better
at
building
that
than
marketing
So
I
started
building
a
lot
of
free
tools
for
both
products
I
think
it's
about
30
It
just
has
to
be
something
complementary
to
your
main
product
like
a
natural
extension
It's
a
good
way
to
bring
traffic
especially
if
you're
not
a
SEO
expert
The
building
public
also
helps
to
spread
the
word
on
Twitter
and
LinkedIn
I
think
people
like
especially
when
you
try
to
make
it
personal
can
be
a
bit
cringe
sometimes
but
that's
LinkedIn
I
also
launched
an
affiliate
program
for
both
products
which
is
working
okay
It's
in
progress
So
after
you
started
to
get
more
paying
customers
was
there
a
specific
pricing
strategy
you
used
to
monetize
the
product
to
its
potential
Pricing
it
was
a
bit
tricky
at
the
beginning
I
mean
I
knew
it
was
in
beta
so
I
launched
it
at
9
99
Now
after
adding
so
many
features
and
the
product
has
matured
so
much
it's
14
95
And
I
want
to
be
seen
as
an
affordable
tool
not
a
cheap
one
right
And
when
it
comes
to
Resume
Maker
Online
I
started
with
a
one
time
purchase
model
which
made
total
sense
for
the
type
of
product
But
after
I
relaunched
it
as
a
SaaS
early
this
year
even
though
the
churn
is
high
the
revenue
is
much
more
predictable
It's
really
nice
because
with
one
time
purchases
you
go
back
to
zero
That's
a
bit
scary
each
time
Got
it
Okay
I
want
to
double
click
into
the
topic
of
churn
Do
you
have
a
strategy
you
use
to
reduce
churn
for
AI
carousels
Yeah
my
strategy
was
to
start
with
carousels
but
expand
and
offer
other
tools
so
people
might
come
for
the
carousels
and
they
stay
for
the
whole
package
It's
way
easier
to
communicate
communicate
the
proposition
value
when
you
can
focus
on
only
one
the
core
message
which
in
this
case
is
carousels
It's
easier
for
me
to
stand
out
among
all
the
competitors
by
presenting
myself
as
the
best
AI
carousel
generator
But
when
people
come
they
find
out
that
there's
a
lot
of
other
tools
that
they
can
use
to
maximize
their
online
presence
That's
really
helping
to
make
the
product
better
so
people
don't
cancel
but
also
to
bring
expired
users
back
I
want
to
go
into
the
topic
of
customer
support
I
know
it
can
be
tricky
as
a
solopreneur
so
how
do
you
go
about
it
Yeah
when
it
comes
to
customer
support
I
think
it's
key
I
mean
I
think
that's
another
product
feature
It's
part
of
the
experience
and
I
try
to
just
reply
as
fast
as
possible
because
it's
not
only
about
helping
users
for
me
especially
when
I
launch
Getting
this
initial
feedback
was
a
bit
like
a
cheat
code
Not
only
help
to
shape
the
direction
of
the
product
but
also
turn
all
these
frustrated
customers
into
loyal
fans
because
we
write
about
a
bug
or
a
feature
request
and
maybe
in
like
an
hour
the
bug
is
fixed
and
the
feature
is
up
And
I
always
try
to
embrace
being
small
Even
I
have
in
both
President
Maker
and
AI
Carousel
I
have
an
about
page
that
I'm
saying
hey
it's
only
me
here
You're
not
talking
directly
with
the
founder
And
on
the
emails
it's
always
I
it's
never
we
It's
Fernando
the
sole
founder
And
I
really
try
to
embrace
that
instead
of
pretending
to
be
like
a
big
company
And
I
feel
like
that's
really
working
People
don't
want
to
deal
with
a
faceless
big
company
I
think
as
entrepreneurs
we
should
leverage
on
that
Okay
now
let's
get
technical
Which
Which
tools
and
software
do
you
use
to
make
15
000
a
month
as
a
solopreneur
Yeah
when
it
comes
to
tools
I
keep
things
very
lean
I
just
use
Notion
to
organize
both
products
I
use
OutZeta
It's
a
no
code
tool
that
is
perfect
for
SaaS
founders
For
me
no
code
is
ideal
for
speeding
up
all
things
like
billing
CRM
subscriptions
all
the
repetitive
stuff
that
you
don't
need
to
reinvent
It
lets
me
stay
just
focused
on
improving
the
actual
product
Yeah
that's
basically
Wow
that
is
lean
And
how
much
does
it
actually
cost
to
run
your
businesses
The
costs
are
around
like
1
000
per
month
So
the
project
margins
are
above
90
And
I
don't
have
any
employees
or
founders
It's
only
me
Although
this
year
I
did
bring
a
freelancer
to
help
me
with
some
more
time
consuming
content
tasks
So
I
just
bring
him
in
whenever
I
need
to
do
some
type
of
stuff
like
that
Geez
90
margin
is
impressive
Wow
Let's
talk
about
competition
I'm
sure
since
you're
building
in
validated
markets
that
you
face
a
lot
of
it
How
do
you
deal
with
competitors
I'm
glad
competition
exists
I
mean
mean
it's
a
good
sign
You
don't
want
to
be
the
only
one
And
also
it
can
be
easy
I
think
to
get
caught
up
on
trying
to
one
up
each
other
all
the
competitors
with
the
new
cool
feature
when
often
users
care
about
something
entirely
different
So
that's
why
I
keep
my
focus
on
the
user
feedback
All
right
now
let's
get
a
little
bit
more
personal
What
is
your
actual
day
to
day
look
like
right
now
After
so
many
hectic
years
of
managing
my
office
job
with
my
personal
projects
I
moved
to
different
countries
I
sued
jobs
I
launched
products
Early
this
year
I
decided
to
take
things
a
bit
slower
just
to
enjoy
the
summer
So
I
decided
to
work
only
four
hours
a
day
And
it
was
quite
difficult
at
first
I
keep
thinking
about
the
opportunity
cost
right
I'm
watching
the
movie
thinking
but
I
could
be
working
I
could
be
shipping
features
But
it
turned
out
to
be
just
the
best
decision
for
the
business
Things
start
going
even
better
by
working
less
time
So
I
decided
to
stick
with
these
four
hours
of
deep
each
morning
Having
this
constraint
kind
of
forces
you
to
be
intentional
about
your
to
do
list
You
focus
on
what's
important
One
thing
I
do
is
though
is
I
make
sure
to
work
even
on
weekends
I
feel
that
really
keeps
the
momentum
going
It
feels
great
just
to
skip
the
daily
stand
ups
On
my
past
9
to
5
I
woke
up
without
any
alarm
My
calendar
is
empty
I
only
had
your
call
When
I'm
getting
invites
from
friends
I'm
always
available
I'm
in
a
better
mood
I'm
happier
overall
I'm
more
patient
with
my
girlfriend
And
this
gives
me
also
the
mental
clarity
to
focus
what's
important
on
the
business
right
I
think
that's
why
the
business
is
doing
better
because
I
am
feeling
better
For
me
that's
more
important
to
optimize
for
lifestyle
not
for
revenue
Okay
Fernando
the
last
question
that
we
always
ask
all
the
founders
that
we
interview
if
you
could
give
a
piece
of
advice
to
all
solopreneurs
just
starting
out
right
now
what
would
you
say
Yeah
sure
I
personally
used
to
think
that
I
could
never
ship
a
profitable
product
because
I
was
not
amazing
at
coding
I
have
all
these
self
limiting
beliefs
and
I
was
wrong
Most
of
the
times
especially
in
B2C
products
users
don't
need
like
a
super
complex
solution
There's
just
one
simple
one
So
if
you
can
provide
a
way
to
make
something
faster
simpler
that
is
value
and
most
likely
people
are
going
to
pay
for
it
There's
absolutely
nothing
bad
about
focusing
on
building
a
tiny
little
tool
that
saves
people
time
you
get
paid
and
you
free
up
time
for
you
to
do
whatever
you
care
in
life
I
mean
I'll
be
honest
I
personally
couldn't
care
less
about
social
media
carousels
I
like
helping
people
with
all
the
same
challenges
but
what
I
care
is
creating
something
that
allows
me
to
free
up
my
time
have
your
life
spend
time
with
my
family
with
my
girlfriend
spend
a
bit
less
time
in
front
of
the
screen
Being
able
to
do
that
having
that
freedom
that's
so
cool
man
That
for
me
is
something
that's
not
in
the
chart
but
this
is
what
I'm
doing
This
allows
me
to
improve
my
lifestyle
and
that's
what
I'm
here
for
yeah
All
right
man
Thank
you
for
coming
on
I
love
the
business
that
you
built
Thank
you
for
sharing
everything
with
our
audience
Have
a
good
one
Hey
guys
Thanks
for
watching
and
if
you
made
it
this
far
I
want
to
share
something
with
you
As
you've
seen
with
a
ton
of
these
interviews
we've
done
done
on
YouTube
anybody
can
change
their
life
with
an
idea
the
ability
to
code
in
a
couple
of
hours
hours
of
work
per
day
In
these
videos
we
talk
about
tons
of
cool
strategies
and
tactics
but
the
thing
that's
really
going
to
get
you
your
dream
outcome
is
taking
action
If
you
feel
like
you're
struggling
at
all
with
that
no
matter
what
you
do
then
I
highly
recommend
checking
out
the
Academy
It's
the
community
and
accountability
that
I
wish
that
I
had
when
I
first
started
and
it's
got
a
ton
of
resources
to
help
you
find
an
idea
help
you
ship
that
product
and
help
you
get
those
first
users
Just
head
to
the
first
link
in
the
description
if
you
want
to
check
it
out
Much
love
and
I'll
see
you
guys
in
the
next
one
Peace