I Made $2.5M Selling A Digital Product
Starter Story
Apr 18, 2024
This is the breakdown of how Thomas Frank makes over $100K/month selling digital products to a small audience.
๐ Head here for the FREE Deep Dive of 102 Digital Products Making Millions โ https://www.starterstory.com/digital?utm_campaign=thomasfrank&utm_source=youtube
Follow Thomas
๐ฆ Twitter - https://twitter.com/TomFrankly
๐ฅ YouTube - https://www.youtube.com/@ThomasFrankExplains
๐ Subscribe - https://www.youtube.com/@starterstory
๐ธ Instagram - https://www.instagram.com/starter_story/
๐ฆ Twitter - https://twitter.com/thepatwalls
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This
guy
made
over
2
5
million
selling
digital
products
and
the
crazy
part
is
he
creates
them
using
a
free
platform
Notion
I
flew
out
to
Denver
Colorado
to
ask
him
more
about
these
products
why
they
sell
like
hotcakes
and
the
simple
launch
strategy
that
created
a
million
dollar
business
essentially
overnight
I
had
made
a
template
for
myself
launched
it
and
I
think
we
did
90
000
within
30
days
just
from
an
email
launch
to
3
000
people
on
a
waitlist
A
few
years
ago
Thomas
was
running
a
YouTube
channel
with
almost
3
million
subscribers
He
was
getting
millions
of
views
but
he
was
starting
to
burn
out
So
he
decides
to
start
a
brand
new
channel
from
scratch
and
along
the
way
finds
a
strategy
that
makes
him
over
100
000
a
month
without
having
millions
of
subscribers
Marketing
strategy
around
niche
is
what
I
sort
of
model
my
own
after
and
what
I
look
towards
as
the
gold
standard
for
it
In
In
this
video
Thomas
will
share
his
blueprints
on
how
to
find
million
dollar
niches
on
YouTube
how
to
build
a
million
dollar
creator
funnel
and
how
he
would
start
a
million
dollar
business
from
scratch
on
a
budget
Distribute
for
free
on
whatever
you
want
I'm
Pat
Walls
and
this
is
Starter
Story
How's
it
going
Thank
you
for
having
me
Thomas
Thank
you
for
letting
me
be
on
your
show
Yeah
man
Tell
me
about
this
amazing
business
you
built
Yeah
so
for
the
most
part
I
make
videos
teaching
people
how
to
be
more
organized
get
more
done
The
main
channel
which
is
just
called
Thomas
Frank
is
coming
close
to
3
million
subscribers
I
think
it's
around
180
million
views
lifetime
And
then
I
have
a
side
channel
called
Thomas
Frank
Explains
that
does
nothing
but
teach
Notion
I
think
we're
up
to
230
000
subscribers
about
60
or
70
000
on
our
core
Notion
email
list
and
200
000
on
our
full
email
list
We've
sold
about
2
5
million
worth
of
templates
at
this
point
for
about
30
000
customers
All
right
break
down
your
business
a
little
bit
more
for
me
Okay
so
we
have
two
premium
Notion
templates
that
we
sell
One
is
called
Ultimate
Brain
which
is
a
personal
productivity
template
So
it
combines
task
management
note
taking
project
management
It's
got
useful
dashboards
for
daily
planning
GTD
stuff
like
that
And
then
we
have
Creators
Companion
which
is
just
our
exact
social
media
and
YouTube
and
blog
management
template
basically
productized
Creators
obviously
use
Creators
Companion
We
have
creators
who
have
actual
teams
using
it
all
the
way
down
to
solo
creators
just
getting
started
on
YouTube
And
then
all
kinds
of
people
use
Ultimate
Brain
professional
students
just
people
from
all
walks
of
life
use
that
template
Now
with
Thomas
Frank
Explains
we
do
a
few
hundred
thousand
views
a
month
Those
funnel
into
a
lot
of
times
free
templates
to
our
email
list
and
in
many
cases
just
direct
purchases
of
our
premium
templates
as
well
In
our
previous
interview
our
written
interview
on
Starter
Story
you
talked
about
the
power
of
studying
successful
founders
and
studying
how
they
built
their
business
Can
you
tell
me
more
about
that
Yeah
this
is
something
that
I've
been
doing
ever
since
I
started
the
blog
all
the
way
back
in
2010
I've
never
been
a
course
learner
When
I
want
to
learn
something
I
just
go
and
deeply
observe
somebody
who
I
admire
And
usually
that's
not
like
a
strategic
decision
on
my
part
It's
what
seems
like
the
most
fun
decision
on
my
part
And
when
you
do
that
over
time
you
just
kind
of
observe
what
people
are
actually
doing
at
a
world
class
level
instead
of
going
through
course
material
I
think
in
many
cases
you
can
learn
the
exact
same
things
As
you
just
heard
from
Thomas
he
grew
his
business
by
studying
world
class
founders
and
seeing
what
they're
actually
doing
the
products
they
sell
their
launch
strategies
and
the
growth
channels
they
use
Now
imagine
there
was
a
place
that
gave
you
access
to
all
of
this
a
place
where
you
can
see
exactly
how
simple
ideas
turn
into
million
dollar
online
businesses
That
is
the
power
of
Starter
Story
Over
4
000
case
studies
and
business
idea
breakdowns
all
backed
by
real
revenue
data
from
real
entrepreneurs
So
if
you're
serious
about
building
a
million
dollar
business
like
Thomas
head
to
the
first
link
in
the
description
and
you're
going
to
get
our
free
database
of
102
digital
product
ideas
that
are
making
millions
right
now
just
like
Thomas's
And
if
you're
serious
about
building
a
million
dollar
online
business
consider
joining
us
at
Starter
Story
Much
love
and
I
hope
you
guys
enjoy
the
rest
of
the
video
with
Thomas
Peace
So
tell
me
about
your
backstory
How
do
you
get
to
this
place
where
you
built
this
business
Going
into
college
my
thought
was
I
have
to
be
as
competitive
as
possible
just
to
get
a
job
What
this
led
me
to
do
was
start
reading
blogs
like
Lifehacker
and
crucially
there
was
another
one
called
HackCollege
which
was
Lifehacker
for
college
students
I
thought
it
might
be
fun
to
write
for
them
when
they
put
out
a
call
for
new
writers
So
I
spent
a
whole
night
writing
a
guest
blog
post
I
thought
would
knock
their
socks
off
and
they
rejected
me
I'm
glad
they
did
though
because
I
took
that
blog
post
I
wrote
for
them
and
I
started
up
my
own
website
CollegeInfoGeek
com
I
just
started
writing
throughout
a
lot
of
my
college
years
It
was
purely
for
fun
I
was
building
up
stuff
I
wanted
to
share
all
the
little
life
hacks
I
was
implementing
myself
And
then
we
started
YouTube
in
2014
Again
a
lot
of
just
like
I'm
imitating
the
people
I
admire
I
was
posting
videos
every
single
week
The
channel
eventually
grew
up
to
a
million
subscribers
Every
video
was
sponsored
I
felt
pressure
to
get
100
000
200
000
views
on
every
single
video
It
became
the
job
and
it
sort
of
had
sucked
a
little
bit
of
the
creative
freedom
out
of
of
it
for
that
reason
In
2020
I
had
made
a
couple
of
Notion
videos
for
the
main
channel
that
did
well
and
I
was
getting
so
into
the
software
that
I
wanted
to
make
more
niche
videos
But
I'm
like
it
just
doesn't
fit
on
the
main
channel
Super
niche
tutorials
It
just
isn't
a
good
branding
play
So
I
decided
to
start
a
brand
new
channel
and
I
started
having
fun
again
You
got
this
bigger
channel
but
now
you're
getting
excited
about
Notion
and
something
else
Tell
me
about
that
transition
for
you
Yeah
So
we
launched
Creators
Companion
Within
the
first
couple
of
months
I
think
it
was
about
3
000
per
month
Eventually
scaled
up
to
15
000
a
month
within
the
first
six
months
of
launch
Then
when
we
launched
Ultimate
Brain
I
think
that
was
90
000
from
a
waitlist
of
3
200
people
And
then
we
made
a
video
on
Thomas
Frank
Explains
just
going
through
the
template
It
was
a
45
minute
video
The
whole
video
is
an
ad
but
I'm
showing
so
much
of
it
that
I
feel
like
it's
still
educational
because
people
will
be
able
to
replicate
parts
of
it
if
they
want
to
without
buying
it
The
video
did
so
well
that
it
goes
up
to
100
000
a
month
Another
thing
that
I
had
set
up
from
the
very
beginning
with
Creators
Companion
was
active
support
If
anyone
comes
in
number
one
if
it's
just
not
for
them
they
can
get
a
refund
But
if
they're
stuck
or
they
want
to
customize
or
whatever
it
is
they
should
be
able
to
get
support
So
I
was
doing
that
support
for
eight
hours
a
day
for
at
least
a
full
month
I
actually
think
this
is
something
that
founders
should
do
because
you
just
get
really
in
tune
with
how
people
perceive
your
product
and
how
easy
it
is
for
them
what
their
pain
points
and
sticking
points
are
But
at
that
point
it's
like
now
we're
making
between
100
000
and
120
000
a
month
And
now
there
are
all
these
new
opportunities
that
just
sort
of
put
the
main
channel
on
the
the
back
burner
every
month
for
almost
two
years
Yeah
Let's
talk
about
how
Notion
templates
work
What's
your
process
for
creating
a
great
Notion
template
that
you
can
sell
online
Yeah
Notion
template
is
a
page
in
Notion
that
you
make
public
and
you
tick
the
little
box
that
says
able
to
be
duplicated
That's
it
So
to
create
a
Notion
template
you
just
make
something
useful
either
for
yourself
or
for
a
client
or
for
an
audience
put
the
link
out
there
sell
access
to
the
link
Creators
Companion
was
just
an
evolution
from
2018
all
the
way
to
2021
of
everything
we
needed
to
make
our
YouTube
videos
And
then
we
just
went
to
the
process
of
polishing
it
up
adding
a
few
more
features
like
a
content
repurposing
dashboard
and
stuff
like
that
packaging
it
up
and
selling
it
For
Ultimate
Reign
it
was
a
similar
thing
where
I
had
made
a
task
management
template
for
myself
And
I'm
just
like
let's
build
on
top
of
that
So
note
taking
getting
things
done
workflows
project
management
goal
tracking
all
kinds
of
stuff
like
that
packaging
it
up
Can
you
break
down
what
the
customer
journey
or
the
funnel
looks
like
for
a
million
dollar
Notion
templates
business
Yeah
So
Thomas
Frank
Explains
is
the
main
way
that
people
find
us
right
now
especially
for
Notion
templates
because
we
just
have
all
of
these
videos
teaching
people
how
to
use
Notion
for
free
So
we
have
build
guides
This
is
literally
I'm
going
to
teach
you
how
to
build
a
habit
tracker
or
task
manager
Those
build
guides
always
include
a
free
template
as
well
We
also
have
Notion
new
feature
releases
because
people
are
searching
for
content
about
new
features
fundamentals
content
So
we
have
like
a
whole
sort
of
free
beginner's
course
on
how
to
learn
Notion
from
scratch
And
then
we
have
listicle
kind
of
like
fun
popcorn
content
like
10
ways
that
you're
using
using
Notion
wrong
Things
like
that
Our
videos
will
do
one
of
three
things
They
will
pitch
a
paid
template
They'll
pitch
a
free
template
That's
for
the
build
guides
Or
they'll
just
say
like
hey
we've
got
a
resource
page
here
with
all
of
our
Notion
fundamentals
content
cheat
sheets
We
have
all
kinds
of
like
cool
resources
you're
going
to
want
So
get
on
our
email
list
And
then
from
there
first
thing
I
do
is
send
them
an
auto
responder
saying
like
hey
enjoy
your
free
templates
Here's
a
link
to
all
my
other
free
templates
But
if
you
want
to
upgrade
to
full
productivity
in
Notion
you
can
get
ultimate
brain
Here's
a
discount
code
for
being
a
subscriber
Yeah
How
about
pricing
How
did
you
decide
on
the
pricing
for
your
products
My
thought
was
if
you
could
run
your
entire
creator
business
from
idea
capture
to
publishing
have
like
a
full
archive
of
all
your
scripts
everything
in
one
tool
people
would
probably
pay
tens
hundreds
of
dollars
a
month
for
that
So
let's
at
least
charge
over
a
hundred
dollars
Initially
priced
creators
companion
at
99
and
149
for
the
higher
edition
at
launch
Right
now
we're
at
I
think
it's
129
for
ultimate
brain
alone
229
for
the
full
bundle
edition
And
that's
what
most
people
buy
if
they
are
getting
creators
companion
Sales
do
pretty
well
We
did
a
price
increase
last
year
and
we
saw
volume
dip
a
little
bit
but
overall
revenue
went
up
All
right
right
So
let's
talk
about
tools
What
kind
of
software
and
tools
do
you
use
to
run
this
business
Well
Notion
for
one
definitely
dog
food
our
own
software
and
user
on
templates
Notion
templates
can
be
easily
pirated
since
they're
just
a
link
So
what
I
am
concerned
about
is
maintaining
paid
access
to
our
support
So
we
use
circle
so
and
we
have
actual
customer
logins
for
that
For
a
point
of
sale
we
use
lemon
squeezy
I
like
them
because
they
actually
act
as
merchant
of
record
So
they
completely
handle
taxes
for
you
We
use
convert
kit
for
email
marketing
We've
got
a
lot
of
actual
funnels
and
automations
and
auto
responders
as
well
as
our
newsletter
We
use
a
lot
of
pipe
dream
actually
So
pipe
dream
is
automation
software
kind
of
like
Zapier
but
sort
of
built
for
developers
That's
all
JavaScript
and
Node
js
Let's
talk
about
what
does
it
cost
to
run
a
business
like
this
So
if
you
were
building
this
it
would
really
just
come
down
to
some
camera
gear
some
video
gear
and
then
you
could
build
a
framework
website
for
15
to
30
bucks
a
month
depending
on
how
content
heavy
it
needs
to
be
Distribute
for
free
on
YouTube
distribute
for
free
on
Twitter
LinkedIn
whatever
you
want
And
that
would
be
kind
of
it
For
the
actual
SaaS
cost
to
run
a
business
like
this
you
could
get
it
under
a
few
hundred
bucks
a
month
Let's
talk
about
YouTube
You're
an
experienced
YouTuber
You've
used
YouTube
to
grow
this
business
What
kind
of
advice
would
you
have
for
other
people
looking
to
start
on
YouTube
Essentially
when
you're
starting
out
you
need
to
get
reps
You
need
to
go
through
a
feedback
cycle
where
you
learn
you
try
stuff
out
and
then
you
publish
so
you
get
feedback
What
you
basically
gain
when
you
do
this
when
you
go
through
this
process
of
publishing
on
a
schedule
and
trying
to
improve
something
small
every
time
is
you
get
a
body
of
work
that
just
slowly
compounds
your
skills
over
time
And
you
wake
up
three
years
later
and
you're
like
whoa
I
know
color
grading
I
know
audio
editing
I
know
how
to
build
a
set
I
know
animation
I
can
speak
to
the
camera
a
lot
better
And
I
got
to
learn
all
that
while
I
published
content
that
got
to
grow
my
business
and
build
an
audience
and
all
that
kind
of
stuff
So
do
whatever
you
have
to
do
to
make
sure
you
publish
on
the
schedule
and
try
to
get
just
a
little
bit
better
at
something
interesting
every
single
time
you
publish
Okay
let's
talk
about
the
power
of
a
niche
channel
This
new
channel
that
you
created
is
a
lot
smaller
than
your
bigger
channel
but
it
makes
more
money
Can
you
tell
me
more
about
that
So
the
power
of
a
niche
channel
is
you're
not
necessarily
trying
to
interest
people
in
you
You're
building
content
about
something
that
they're
probably
already
interested
in
Notion
already
has
a
ton
of
people
who
are
trying
to
do
things
They're
looking
for
answers
So
I'm
fulfilling
demand
that's
already
there
Zapier's
marketing
strategy
around
niche
is
what
I
sort
of
model
my
own
after
and
what
I
look
towards
as
the
gold
standard
for
it
So
Zapier
is
automation
software
That's
a
very
small
niche
really
small
But
there's
a
wider
group
of
people
who
are
interested
in
the
top
calendar
apps
the
top
productivity
software
So
when
you
look
at
Zapier's
marketing
they
cast
this
a
little
bit
wider
net
that's
still
very
focused
on
workflow
and
productivity
software
And
there's
going
to
be
a
smaller
proportion
of
people
in
that
group
who
are
like
oh
I
wanted
to
connect
up
these
two
apps
and
oh
your
tool
can
do
that
for
me
You
need
to
figure
out
what
are
people
looking
for
So
you
bring
them
in
and
then
you
show
them
we
can
do
this
thing
that
some
of
you
want
All
right
let's
talk
about
how
this
business
can
be
replicated
across
potentially
other
software
or
other
channels
What
would
be
your
advice
for
someone
trying
to
start
something
similar
So
don't
assume
that
new
software
plus
templates
is
the
only
way
you
can
kind
of
monetize
this
It
could
be
any
kind
of
niche
where
there
is
groundswell
And
if
it's
a
smaller
niche
is
that
niche
businesses
Is
it
enterprise
Would
one
tenth
of
the
views
bring
in
the
same
amount
of
revenue
And
then
the
business
model
could
be
consulting
could
be
courses
could
be
templates
could
be
SaaS
you
build
on
top
of
all
kinds
of
stuff
that
helps
people
who
are
already
using
that
software
Let's
talk
about
day
in
the
life
What
is
your
day
in
the
life
for
a
Notion
entrepreneur
Typically
up
at
six
thirty
make
coffee
do
a
bit
of
deep
work
in
the
morning
kind
of
of
like
you
go
to
the
gym
usually
the
gym
for
an
hour
or
two
come
back
here
And
then
from
there
my
days
are
very
variable
because
some
days
I'm
doing
CEO
kind
of
stuff
Some
days
I'm
filming
videos
Some
days
I'm
working
on
templates
templates
Just
depends
on
what
my
schedule
demands
in
your
journey
Is
there
anything
that
you've
personally
struggled
with
or
is
anything
that's
been
a
challenge
in
your
journey
building
a
business
I
would
say
that
the
biggest
challenge
that
comes
to
mind
right
now
is
self
doubt
and
how
that
combines
with
wanting
things
to
be
perfect
before
I
put
them
out
into
the
world
When
I
got
started
with
videos
I
had
this
feeling
that
I
could
make
the
perfect
video
and
put
it
out
So
I
spent
like
weeks
working
on
it
and
then
never
ended
up
publishing
it
I
have
like
this
perfectionist
tendency
and
it's
just
at
odds
with
the
truth
that
you
have
to
actually
publish
and
get
feedback
and
go
through
that
cycle
and
make
it
as
tight
as
possible
So
I
guess
my
biggest
piece
of
advice
for
people
who
feel
the
same
is
it
doesn't
matter
if
you
get
harsh
feedback
because
you're
going
to
learn
from
it
and
it's
going
to
make
the
thing
you
publish
next
better
What
advice
would
you
have
if
you
could
sit
on
young
Thomas's
shoulder
or
advice
for
someone
who's
just
getting
started
out
and
who
wants
to
build
a
business
that
changes
their
life
The
main
thing
I
would
say
is
start
building
friendships
with
other
people
who
are
ambitious
and
who
also
want
to
build
businesses
I
have
this
term
that
I
used
a
long
time
ago
called
fan
first
where
it's
like
become
a
fan
of
people
that
you're
interested
in
share
their
stuff
be
commenting
because
eventually
you
paying
attention
to
them
often
leads
to
conversations
leads
to
meetings
at
conferences
leads
to
friendships
and
then
you
have
this
network
of
people
who
inspire
you
you
can
help
each
other
out
That's
how
you
succeed
in
business
I
think
Even
if
you
are
building
your
own
business
solo
it's
not
that
alone
because
anyone
who's
successful
successful
I
think
is
surrounded
by
other
people
in
their
network
in
their
friend
group
who
are
constantly
giving
them
advice
giving
them
feedback
giving
them
everything
they
need
to
succeed
All
right
Thanks
for
having
me
Thomas
Absolutely
Follow
this
advice
and
you
will
be
a
millionaire
with
Notion
All
right
guys
that's
it
I
hope
you
liked
the
video
Personally
what
I
love
about
Thomas's
business
is
that
he's
selling
a
digital
product
and
for
the
most
part
these
products
cost
nearly
0
to
create
If
you're
also
curious
about
this
head
to
the
first
link
in
the
description
and
you're
going
going
to
get
our
free
database
of
102
digital
product
ideas
that
are
making
millions
right
now
just
like
Thomas's
All
right
guys
I'll
see
you
in
the
next
one
Peace
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