I Built This $5M/Year Business From A Van
Starter Story
Mar 23, 2024
This is the breakdown of how Jeremy (aka Vanman) built a $5M/year business that started from his van.
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This
is
Jeremy
a
guy
who
makes
over
5
million
a
year
selling
toothpaste
online
And
the
crazy
part
is
he
started
this
business
from
a
van
I
was
just
kind
of
down
on
my
luck
like
wanted
to
reset
my
life
sold
all
my
belongings
quit
my
job
bought
this
like
2
000
van
on
Craigslist
I
flew
out
to
his
warehouse
in
California
to
get
his
story
and
ask
him
how
he
got
his
first
sale
and
the
marketing
strategy
he
used
to
go
from
5
000
a
month
to
500
000
a
month
month
Getting
good
at
marketing
and
sales
just
going
nuts
Jeremy
started
his
journey
trying
tons
of
different
business
ideas
but
none
of
them
made
any
money
Then
one
day
he
discovered
a
secret
that
led
him
to
making
5
000
in
a
single
day
What
we've
always
strived
for
and
that's
where
you
could
start
to
like
make
more
money
in
the
e
com
In
this
video
the
van
man
breaks
down
how
to
find
new
million
dollar
product
ideas
his
simple
blueprint
to
generate
a
million
dollars
a
month
and
the
number
one
platform
he
would
choose
if
he
had
to
start
all
over
I
think
he's
the
best
place
to
start
I'm
Pat
Walls
and
this
is
Starter
Story
Jeremy
right
Jeremy
yeah
Yeah
Thanks
for
having
me
man
Yeah
thanks
for
having
me
About
what
you
built
and
who
you
are
My
name
is
Jeremy
I'm
also
known
as
VanMan
Online
In
2021
we
started
a
natural
alternatives
business
with
toothpaste
and
balms
We
try
to
make
natural
alternatives
to
everyday
products
Like
a
simplified
van
life
version
of
a
product
We
started
just
like
a
5
000
a
month
I
think
our
first
month
And
then
we've
had
like
our
first
million
dollar
month
We
did
over
five
million
last
year
So
you
started
the
VanMan
while
you're
working
a
full
time
job
Can
you
tell
me
more
about
that
So
it
started
just
kind
of
down
on
my
luck
Like
wanted
to
reset
my
life
Sold
all
my
belongings
quit
my
job
Bought
this
like
2
000
van
on
Craigslist
Only
spend
time
working
trying
to
like
really
get
my
energy
back
that
I
lost
from
these
startups
I
had
an
account
called
VanMan
on
Twitter
So
I
would
post
about
random
things
like
health
things
sometimes
I
got
big
into
like
anti
fluoride
So
I
bought
some
fluoride
toothpaste
on
accident
I
just
wanted
to
like
swear
off
toothpaste
So
instead
of
like
making
my
own
I
just
bought
a
box
of
baking
soda
And
like
dip
my
toothbrush
in
and
just
brush
with
baking
soda
Baking
soda
is
like
harsh
It's
super
salty
So
after
a
while
I
just
started
adding
stuff
to
it
And
like
all
the
while
I
was
documenting
this
on
Twitter
People
were
like
well
I'll
try
that
I'll
try
that
And
then
oh
I
have
like
a
product
here
So
you're
living
out
of
a
van
and
building
an
audience
audience
How
do
you
come
up
with
the
idea
to
build
this
I
was
just
scrolling
on
Twitter
and
I
saw
like
Arnold
Schwarzenegger
video
where
he
puts
the
egg
in
the
protein
shake
I
started
tweeting
about
that
Like
maybe
eggshells
are
good
for
your
teeth
Found
eggshell
powder
started
putting
that
in
the
tooth
powder
I
really
liked
that
I
launched
it
and
we
sold
like
a
couple
hundred
dollars
like
the
first
hour
From
there
it
was
just
trying
to
take
each
part
of
like
product
that
I
use
that
I
use
myself
and
just
replace
it
with
something
well
thought
out
That's
like
made
with
animal
products
What
would
be
your
like
number
one
and
number
two
biggest
products
Number
one
is
the
Talon
Honey
Balm
for
sure
That
was
like
the
one
that
set
it
off
I
was
just
blown
away
but
it
just
like
kept
coming
and
kept
coming
The
reviews
are
going
nuts
and
people
just
keep
sharing
it
for
no
money
Like
they're
just
showing
it
because
they
loved
it
so
much
And
like
that
was
huge
But
the
second
product
I
think
Mint
Bone
Toothpaste
That's
like
our
second
best
seller
now
But
yeah
we're
trying
to
get
soap
out
soon
I
think
that'll
be
like
a
top
seller
soon
Jeremy
is
proof
that
a
simple
idea
can
turn
into
millions
of
dollars
But
his
success
has
nothing
to
do
with
luck
It
came
from
having
the
right
information
and
knowing
what
problems
were
worth
solving
Well
imagine
there
was
a
place
that
helped
you
find
this
The
problems
to
solve
the
blueprints
to
solve
them
and
the
strategies
that
turn
simple
ideas
into
million
dollar
online
businesses
At
Starter
Story
we
have
a
library
of
over
4
000
case
studies
and
business
idea
breakdowns
all
backed
by
data
from
real
entrepreneurs
So
if
you're
serious
about
building
a
profitable
side
project
head
to
the
first
link
in
the
description
description
and
we're
going
to
give
you
99
million
problems
worth
solving
so
you
can
find
an
idea
and
get
started
on
your
journey
Much
love
and
hope
you
guys
enjoy
the
rest
of
the
interview
Peace
All
right
tell
me
about
where
we
are
right
now
This
is
where
all
the
products
get
made
This
is
a
Vant
Man
Headquarters
in
San
Diego
So
you
actually
create
all
the
product
and
package
it
and
ship
it
all
from
here
Yeah
so
everything's
handmade
here
The
tallow
is
like
scooped
in
by
hand
with
a
spoon
It
has
been
since
like
day
one
I
don't
see
any
change
because
we
just
got
to
do
it
by
hand
I
think
we'll
just
keep
doing
it
by
hand
for
forever
But
yeah
everything's
made
here
and
ships
out
of
the
same
building
On
a
given
average
day
how
much
product
are
you
creating
and
shipping
out
of
here
We
ship
about
500
600
orders
a
day
when
it's
going
good
Could
be
there's
spikes
and
then
downturns
too
but
yeah
it's
500
600
Yeah
So
you
have
this
tooth
powder
you
put
it
together
How
do
you
get
your
first
customer
It
kind
of
happened
accidentally
It
was
like
more
tweeting
along
the
way
building
the
product
As
soon
as
I
launched
it
it
was
in
20
minutes
It
was
like
mostly
sold
out
People
were
already
in
a
community
that
I
was
a
part
of
So
it's
like
selling
to
that
community
that
all
kind
of
lived
in
that
same
paradigm
Like
of
course
eggshells
are
good
for
you
because
we're
already
in
this
animal
based
paradigm
So
it
was
like
the
customers
taught
me
this
knowledge
and
then
I
gave
them
this
product
almost
Do
you
remember
how
many
sales
you
did
that
first
day
you
put
it
up
on
Shopify
I
think
it
was
less
than
100
tooth
powders
I
just
made
a
big
batch
I
thought
I
was
going
to
sell
like
5
10
15
I
think
we
sold
about
100
of
them
something
like
that
What
was
your
schedule
like
How
hard
were
you
working
during
those
days
Try
to
get
up
as
early
as
I
can
Like
sometimes
I'll
get
up
at
like
7
6
Just
melting
it
all
down
getting
it
like
spinning
because
we
have
to
spin
it
for
a
long
time
to
get
the
honey
in
before
it's
too
cold
Some
days
would
be
like
12
hours
and
then
the
next
day
would
be
nothing
Another
12
hour
day
So
it
was
like
definitely
haphazard
but
my
hands
were
just
from
holding
the
spoon
and
putting
it
in
there
Like
it's
just
like
excruciating
after
a
while
doing
the
same
thing
Controversial
marketing
It's
kind
of
just
viral
posts
I
found
like
the
most
divisive
posts
on
Instagram
are
the
ones
that
like
generate
comments
and
traction
in
Instagram
Then
it
gets
shared
It
gets
serviced
to
everybody
Instagram
posts
and
emails
Like
I
didn't
think
email
marketing
would
do
much
but
email
seems
to
be
a
lot
better
than
I
thought
And
then
I
try
to
do
like
meme
marketing
like
a
picture
of
Mel
Gibson
talking
to
Mark
Wahlberg
And
then
I
just
like
write
what
the
voice
would
be
That
got
a
lot
of
traction
So
like
saying
what
I
want
to
say
but
with
a
recognizable
face
with
a
meme
that
makes
it
relatable
and
shareable
Yeah
Meme
marketing
Yeah
It's
kind
of
everything
nowadays
And
you
know
it's
a
big
uptick
in
sales
when
something
does
well
there
Yeah
Like
you
could
see
it
on
Instagram
Like
I'll
post
something
and
then
like
yeah
the
sales
just
go
nuts
It's
crazy
because
it's
just
like
five
minutes
of
work
But
like
sometimes
you're
browsing
for
three
or
four
days
to
try
to
find
a
good
thing
to
put
on
Getting
good
at
like
meme
marketing
isn't
just
like
thinking
of
a
meme
for
20
minutes
a
day
day
It's
like
being
perpetually
online
That
picture
of
Mel
Gibson
and
Mark
Wahlberg
was
like
a
big
UFC
fight
Getting
that
the
next
day
when
it's
fresh
in
people's
mind
I
think
that's
big
Getting
current
events
and
turning
them
into
memes
and
then
relating
it
back
to
a
product
Probably
like
the
three
things
that
I
try
to
do
I
guess
if
I
was
to
break
it
down
All
right
Let's
talk
about
product
expansion
You
start
with
this
toothpaste
What
do
you
build
after
that
And
then
what
are
all
the
products
that
you've
created
So
now
we're
just
like
in
the
bathroom
focused
kind
of
on
hygiene
products
So
we
have
deodorant
mouthwash
hair
oil
And
then
we're
coming
out
with
soap
soon
And
just
kind
of
like
finish
out
like
the
hygiene
products
Then
go
into
like
I
want
to
release
like
food
Sell
our
own
Tala
Get
our
own
bee
farm
Sell
our
own
honey
Sort
of
like
bridge
the
gap
to
fixing
like
restaurants
Like
where
you
could
actually
go
out
to
eat
and
get
like
a
good
meal
Every
product
we've
had
is
like
done
pretty
well
So
we
haven't
like
had
to
discontinue
on
or
anything
And
it's
now
like
I'm
just
trying
to
focus
on
what's
what's
next
and
how
we
can
get
there
faster
And
have
you
noticed
that
new
products
have
expanded
your
revenue
Like
your
existing
customers
want
to
buy
all
your
products
Yeah
So
like
that's
the
thing
Like
the
average
order
goes
up
Like
when
you
get
most
people
are
buying
like
the
tooth
powder
is
like
under
20
bucks
Mouthwash
is
under
20
bucks
But
then
when
you
get
five
or
six
products
that
are
under
20
bucks
then
you
get
the
bigger
orders
And
that's
where
you
could
start
to
like
make
more
money
in
the
e
com
Because
you
get
higher
average
orders
Your
shipping
is
going
down
The
processing
is
going
down
to
ship
the
order
Getting
to
that
point
was
when
like
we
actually
start
to
have
free
cash
Like
in
the
beginning
was
just
like
you're
not
making
much
money
Because
you're
making
these
things
so
slowly
You're
buying
ingredients
in
very
small
amounts
And
then
it
just
kind
of
like
grows
where
you're
buying
in
bulk
You
have
other
people
making
it
You
get
some
little
tools
that
help
you
make
it
faster
What's
the
vision
for
VanMan
Where
do
you
see
this
going
in
5
10
20
40
years
So
I
think
we
have
like
a
unique
position
where
we
striving
for
like
lifetime
value
But
we
get
like
almost
40
of
customers
that
buy
something
come
back
That's
like
what
we've
always
strived
for
is
like
customer
service
Like
if
you
have
any
problem
at
all
we're
going
to
try
to
make
it
go
away
100
like
immediately
And
then
we
sell
a
lot
of
bison
fat
And
we
sell
a
lot
of
cow
fat
Where
we
can
turn
that
into
going
backwards
Like
owning
our
own
cows
Owning
our
own
bison
And
starting
to
like
offshoot
more
products
from
those
animals
themselves
Like
starting
to
sell
milk
or
starting
to
sell
like
meat
We
can
make
more
money
per
animal
animal
We
take
way
better
care
of
the
animals
And
the
final
like
product
of
meat
We
could
almost
sell
it
for
nothing
Because
we've
made
enough
money
to
not
even
have
to
worry
about
what
we
get
for
the
meat
That's
sort
of
like
the
goal
is
delivering
premium
products
Allowing
for
premium
care
of
the
animal
Premium
cuts
of
meat
for
like
Walmart
prices
It's
like
kind
of
the
goal
is
extremely
affordable
High
quality
meat
and
eggs
and
dairy
and
everything
So
what
does
a
day
in
life
look
like
for
you
nowadays
In
the
morning
you
just
come
in
Try
to
make
sure
there's
no
like
fires
that
you
got
to
put
out
Just
kind
of
do
a
roundabout
of
like
the
ingredients
Make
sure
we're
not
like
running
out
of
anything
And
then
a
lot
of
time
is
just
being
online
Commenting
Answering
DMs
Emails
Trying
to
come
up
with
different
posts
that
I
think
resonate
As
soon
as
I
put
the
post
up
Then
just
kind
of
being
there
in
the
comments
for
the
next
few
hours
I
think
that's
a
huge
port
Like
you
don't
want
to
delegate
that
like
anytime
That's
when
you're
getting
the
pulse
of
what
everyone
thinks
of
everything
that
you're
doing
basically
Yeah
If
you
could
sit
on
Jeremy's
shoulder
when
you
were
starting
out
When
you're
in
the
van
When
you
were
broke
What
would
be
your
advice
I
think
Etsy
is
the
best
place
to
start
You
could
browse
on
Etsy
for
product
ideas
Put
your
own
spin
on
it
And
sell
it
right
back
on
Etsy
If
you
got
a
couple
dollars
to
like
test
ads
I
think
you
should
just
always
be
testing
ads
on
different
products
And
then
you
find
that
one
winning
ad
that
could
flow
your
next
month
And
then
yeah
Just
never
stop
Because
I
think
some
people
get
a
couple
failures
And
then
they
finally
give
up
Or
they
get
like
a
wife
And
then
they
just
accept
their
job
But
like
this
is
for
me
Like
just
never
never
accept
that
life
And
just
try
anything
to
get
out
And
then
once
you
get
out
You
have
like
your
whole
life
to
live
I
feel
like
All
right
man
Thank
you
so
much
That
was
great
Yeah
that
was
fun
Follow
this
advice
And
you
will
have
a
multi
million
dollar
company
selling
towel
powder
Towel
bomb
Yeah
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