I Built a $1M SaaS 100% with No Code (Bubble)
Starter Story
Jun 14, 2025
This is how Jacob Seeger and his cofounder, Alex Steinberg, built a $1M app with no-code.
Build your app in minutes → https://go.starterstory.com/bubblejacob
🛠️ Check out Starter Story Build → https://build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=jacobseeger
Follow Jacob: https://x.com/jacob_seeger
Follow Alex: https://www.linkedin.com/in/realsteinberg/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
Chapters:
0:00 - Intro
1:00 - Who is Jacob
1:19 - Faceless.video breakdown
1:53 - Jacob’s backstory
3:12 - How to find ideas
4:18 - How to build with no-code
5:28 - $1M app on Bubble
6:15 - Build your idea in minutes with AI
7:17 - Opportunities around no-code
7:53 - Marketing and distribution
9:54 - Impact of the business
10:58 - Day in the life
11:40 - Advice to entrepreneurs
13:17 - Final word
This video is an educational case study of one founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
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No tools listed for this business.
After
six
failed
SAS
ideas
my
seventh
made
millions
This
is
Jacob
He
built
a
million
dollar
SAS
100
percent
with
no
code
So
you
don't
need
to
know
how
to
actually
code
You
don't
need
to
know
code
syntax
The
tool
he
built
it
with
and
grew
it
from
zero
to
one
million
dollars
ARR
It's
not
lovable
It's
not
a
cursor
It's
That's
the
best
part
of
it
is
anyone
can
get
started
and
understand
the
basic
frameworks
even
of
programming
Jacob
is
proof
that
you
don't
need
any
coding
experience
to
build
a
profitable
SAS
and
not
knowing
how
to
code
code
might
actually
be
a
huge
advantage
In
this
video
Jacob
and
Alex
come
onto
the
channel
to
break
down
exactly
how
they
bootstrap
their
SAS
to
one
million
dollars
in
just
10
months
Plus
we'll
talk
about
the
secret
to
building
MVPs
with
no
code
the
marketing
strategy
that
exploded
the
business
and
how
you
can
get
started
building
apps
without
code
today
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Welcome
Jacob
to
Starter
Story
Tell
me
a
little
about
the
business
that
you
built
And
what's
your
story
My
name
is
Jacob
and
I
built
a
million
dollar
business
with
no
code
I'm
a
self
taught
developer
and
the
co
founder
of
Faceless
Video
It's
100
percent
bootstrapped
and
I
built
it
from
scratch
with
Bubble
and
it's
now
doing
over
a
million
dollars
a
year
in
ARR
Wow
that's
amazing
Can
you
give
me
a
further
breakdown
of
how
Faceless
works
what
it
does
and
some
of
the
numbers
behind
the
business
It's
a
SAS
that
automates
Faceless
social
media
channels
and
the
user
only
needs
to
provide
their
channel
topic
And
our
platform
writes
the
video
content
creates
the
video
and
post
that
video
on
the
user's
behalf
every
single
day
entirely
on
autopilot
We're
generating
thousands
of
videos
every
single
day
for
users
some
of
which
had
well
over
a
million
views
plenty
of
which
have
had
hundreds
of
thousands
of
views
Total
number
of
users
signed
up
over
1
1
million
And
they're
all
hopping
on
current
and
relevant
trends
right
now
That's
an
amazing
business
that
you
built
But
I
want
to
go
back
a
little
bit
What's
your
background
and
how
do
you
get
to
the
point
of
building
a
SAS
My
background
started
as
an
artist
I
started
as
a
songwriter
producer
and
I
was
releasing
music
on
Spotify
diving
full
force
into
that
world
So
when
I
graduated
college
I
decided
to
live
at
home
with
my
mom
and
go
full
force
into
being
a
songwriter
artist
producer
I
started
hiring
companies
to
do
marketing
for
me
but
I
was
just
repeatedly
disappointed
by
all
the
different
marketing
services
that
I
was
getting
So
I
just
figured
OK
I
got
to
go
do
this
myself
So
I
took
courses
online
about
how
to
market
my
music
and
with
very
little
budget
took
my
music
to
close
to
a
million
streams
and
thousands
of
genuine
fans
that
naturally
progressed
into
helping
my
friends
out
in
the
music
business
and
helping
them
promote
their
music
which
turned
into
my
first
business
Domino
It's
a
music
marketing
agency
And
while
I
love
that
experience
what
I
realized
about
doing
a
service
based
business
is
that
my
income
was
directly
correlated
with
my
time
And
I
just
wanted
to
scale
beyond
my
agency
and
help
more
people
without
sacrificing
more
of
my
time
And
that
made
me
start
looking
into
SAS
So
you
caught
the
bug
and
then
you
came
upon
an
idea
idea
that
kind
of
changed
everything
Let's
talk
about
that
idea
And
I
actually
had
you
bring
your
co
founder
Alex
on
who
was
a
part
of
coming
up
with
that
idea
So
Alex
is
joining
us
right
now
I'd
love
to
hear
from
you
How
did
you
come
up
with
the
idea
for
Faceless
Video
Yeah
So
thanks
for
having
me
I
was
getting
a
lot
of
faceless
videos
on
my
TikTok
algorithm
I
had
seen
a
lot
of
these
videos
go
extremely
viral
and
my
goal
originally
was
just
to
go
viral
And
I
thought
to
myself
I
can
edit
these
videos
You
know
they
look
simple
enough
They're
going
viral
Why
not
do
it
myself
But
then
I
realized
that
consistency
was
a
huge
problem
And
coming
up
with
new
ideas
editing
every
day
became
something
that
was
actually
pretty
difficult
to
stick
to
So
I
had
an
idea
because
I
realized
with
you
know
the
advancements
in
tech
that
were
going
on
these
videos
were
simple
enough
that
this
could
be
done
automatically
And
so
I
reached
out
to
Jacob
and
then
Jacob
had
the
idea
to
make
this
into
a
SaaS
product
instead
of
an
internal
tool
so
we
could
make
channels
together
Looking
back
I'm
really
glad
that
I
let
the
algorithm
guide
me
And
you
know
we
all
are
on
TikTok
and
Instagram
reels
and
we
see
these
trends
in
videos
and
most
of
the
time
we
scroll
past
But
if
you
take
a
second
to
actually
analyze
what's
going
on
there
are
plenty
of
good
business
ideas
in
there
So
you
have
the
idea
Now
it's
time
to
get
building
Tell
me
how
how
did
you
build
Faceless
Video
started
with
Bubble
and
APIs
and
Bubble
was
the
infrastructure
for
bringing
everything
together
And
like
with
anything
else
it
always
starts
with
can
this
work
From
a
technical
perspective
at
least
you
know
can
I
actually
find
a
way
to
type
in
text
and
have
this
web
app
output
a
faceless
video
So
for
the
first
month
that's
really
all
this
MVP
was
And
that
eventually
migrated
into
managing
users
having
a
UI
UX
flow
a
payment
processing
system
a
pricing
model
and
turning
it
into
a
full
fledged
web
app
OK
so
tell
me
why
Bubble
is
great
for
non
developers
In
its
simplest
form
it
translates
programming
into
human
language
So
you
don't
need
to
know
how
to
actually
code
You
don't
need
to
know
code
syntax
is
plain
English
And
that's
the
best
part
of
it
is
anyone
can
get
started
and
understand
the
basic
frameworks
even
of
programming
because
now
that
I
actually
know
how
to
code
I
see
that
it
is
actually
still
very
much
programming
just
in
a
more
visual
human
friendly
way
And
they
also
handle
plenty
of
other
important
aspects
of
actually
running
a
web
app
such
as
security
scalability
privacy
rules
back
end
management
all
these
other
things
that
I
would
not
have
even
known
where
to
begin
if
I
was
just
coming
at
it
completely
fresh
or
custom
You
know
I
talked
to
a
lot
of
people
who
will
start
their
app
on
Bubble
but
then
you
know
once
things
get
too
complicated
and
they
really
want
to
scale
they
have
to
move
off
it
which
ends
up
being
a
huge
thing
But
as
I
understand
you
your
app
which
is
making
a
million
dollars
a
year
right
now
is
still
on
Bubble
Why
have
you
decided
to
stay
on
Bubble
If
it
ain't
broke
don't
fix
it
It's
kind
of
as
simple
as
that
You
know
we
haven't
run
into
any
issues
that
would
require
a
dramatic
shift
I
ran
into
a
scalability
issue
once
but
Bubble
support
fixed
it
And
that
was
really
good
peace
of
mind
for
staying
long
term
with
them
And
realistically
all
the
bells
and
whistles
whistles
that
developers
get
through
custom
code
is
not
necessary
for
building
a
successful
business
All
you
need
is
a
great
idea
a
functioning
product
and
a
great
go
to
market
strategy
And
you
can
validate
really
quickly
and
scale
based
on
that
All
right
Let's
pause
for
a
quick
moment
to
talk
about
A
I
Everyone's
hyped
up
right
now
about
using
A
I
to
build
apps
But
right
now
I'm
seeing
that
most
people
get
stuck
in
what
I
call
a
death
spiral
of
prompting
They
have
lots
of
chats
with
the
A
I
but
the
code
never
actually
works
And
that's
exactly
why
we're
partnering
with
Bubble
Bubble
A
I
doesn't
put
your
idea
into
a
cookie
cutter
template
It
actually
blows
it
up
into
a
full
stack
working
app
All
you
have
to
do
is
describe
your
idea
and
Bubble
A
I
will
spin
up
the
entire
stack
in
minutes
A
polished
UI
a
pre
wired
database
and
workflows
that
are
ready
to
roll
I've
been
poking
around
with
it
to
build
some
stuff
for
Starter
Story
and
watching
it
just
build
everything
while
I
sit
there
and
enjoy
my
drink
It's
pretty
amazing
So
if
you've
been
sitting
on
an
idea
head
to
the
first
link
in
the
description
description
sign
up
for
free
and
tell
Bubble
A
I
exactly
what
you
want
to
build
If
you
do
that
drop
your
idea
in
the
comments
I'll
read
through
them
and
let
you
know
which
ones
are
my
favorite
All
right
let's
dive
back
into
Jacob
and
Alex's
story
On
that
note
what
would
be
some
of
the
opportunities
that
you
see
right
now
for
ideas
that
people
could
build
with
Bubble
or
other
no
code
tools
I
think
marketplaces
are
kind
of
the
first
thing
that
comes
to
mind
actually
just
because
it's
the
easiest
way
to
manage
a
front
end
and
a
back
end
through
no
code
It's
a
bit
more
generic
but
honestly
you
can
build
anything
if
you
get
creative
But
even
if
it's
no
code
that
doesn't
necessarily
mean
that
it's
easy
You
still
have
to
get
creative
You
still
need
to
be
resourceful
but
there's
plenty
of
opportunities
with
no
code
and
it
brings
down
the
barrier
to
entry
enough
so
that
you
can
start
and
starting
is
the
biggest
hurdle
Well
that's
awesome
So
I
want
to
switch
gears
to
marketing
distribution
How
did
you
take
this
idea
from
zero
to
a
million
dollars
a
year
have
success
as
a
B2C
app
You
need
to
have
viral
potential
Your
CAC
customer
acquisition
costs
It's
pretty
low
And
so
to
spend
a
lot
on
ads
or
other
methods
of
promotion
is
not
really
viable
for
a
B2C
app
That's
something
I
learned
with
Faces
that
my
other
products
really
didn't
have
We
didn't
reinvent
the
wheel
We
do
all
of
the
usual
stuff
You
know
we
do
SEO
We
do
ads
influencers
organic
content
But
the
key
is
really
getting
your
messaging
right
And
it's
nothing
fancy
It's
just
good
execution
So
I
come
from
a
filmmaking
background
and
that's
a
lot
about
storytelling
So
if
you
can
crack
storytelling
then
you
can
really
sell
a
product
What
you
want
to
do
is
kickstart
telling
that
story
with
ads
influencer
collaborations
and
other
things
That's
what
Jacob
and
I
did
Our
first
advertisement
for
Faceless
Video
was
a
Twitter
thread
that
we
spent
I
don't
know
like
200
bucks
on
And
we
got
hundreds
of
thousands
of
views
and
kind
of
instantly
went
viral
And
that
was
very
very
helpful
for
us
And
also
our
biggest
growth
came
when
influencers
who
saw
our
ads
ads
that
we'd
never
even
reached
out
to
started
promoting
Faceless
Video
on
their
own
because
they
genuinely
believe
that
their
audience
would
like
the
product
And
Jacob
also
knows
this
but
word
of
mouth
is
consistently
one
of
our
top
five
attribution
sources
So
like
on
our
customer
attribution
thing
people
will
just
type
in
friend
So
you
know
people
actually
like
the
product
But
if
you
have
something
that's
truly
original
and
solves
a
pain
point
especially
around
an
emerging
trend
people
will
notice
if
you're
first
to
market
with
something
So
that's
what
we
kind
of
centered
our
whole
marketing
strategy
around
is
showing
how
are
we
different
from
what's
out
there
And
then
also
this
is
how
you
can
tap
into
this
existing
trend
in
a
new
way
So
you
can
lay
the
foundation
with
traditional
marketing
like
ads
influencers
and
all
these
things
But
virality
happens
when
the
product
kind
of
speaks
for
itself
and
you
have
the
proper
messaging
and
all
of
the
incentives
are
lined
up
I
want
to
switch
gears
a
little
bit
and
talk
about
this
business
that
you
built
and
how
it's
impacted
you
You
had
a
lot
of
failed
businesses
before
Then
you
had
this
thing
kind
of
take
off
I'd
love
to
hear
more
about
that
experience
and
how
it
changed
things
SAS
is
incredible
I
think
that's
kind
of
the
first
thing
I
have
to
say
I
went
from
a
service
based
business
into
SAS
and
it
just
allows
you
to
make
more
money
while
getting
your
time
back
And
that
that's
huge
With
a
properly
running
system
your
business
will
make
money
for
you
while
you
sleep
That
doesn't
mean
it's
hands
off
though
while
you're
awake
of
course
But
I
was
just
amazed
by
how
the
system
can
really
work
when
it
connects
Something
else
that
I
realized
a
little
bit
maybe
more
on
the
personal
side
is
it's
important
to
make
sure
that
what
you're
pursuing
is
for
the
love
of
doing
doing
it
because
when
times
get
hard
it's
easy
to
quit
It
also
gives
us
a
competitive
advantage
because
Jacob
and
I
truly
love
doing
this
business
and
we're
obsessed
with
it
We're
always
thinking
about
it
We're
always
texting
each
other
about
the
business
And
if
it's
not
truly
something
you
love
someone
who
loves
doing
it
they'll
always
surpass
you
You
have
this
successful
business
You
get
to
sit
down
and
work
on
it
every
day
You're
passionate
about
it
What
is
an
actual
day
in
the
life
look
like
for
you
You
have
a
million
dollar
business
What
does
that
look
like
Every
day
it
kind
of
sits
into
two
different
buckets
I'm
either
looking
into
ways
to
cut
costs
make
things
more
efficient
improve
the
product
or
bring
on
completely
new
features
integrations
and
partnerships
That's
kind
of
what
a
day
in
the
life
looks
like
It's
just
constant
optimizations
I'm
still
doing
bug
reports
too
So
there's
of
course
the
mundane
side
of
things
as
well
For
me
it's
more
of
a
balancing
act
It's
just
finding
new
ways
to
grow
while
keeping
our
existing
channels
running
smoothly
So
you
know
create
a
strategy
working
with
our
new
team
as
Jacob
said
managing
partnerships
So
it's
just
figuring
out
how
to
scale
while
also
not
breaking
what's
already
working
Thanks
for
sharing
that
Last
question
we
asked
all
founders
is
you
can
stand
on
Jacob
and
Alex's
shoulders
when
you're
just
starting
out
before
the
success
What
would
you
tell
them
There's
there's
three
things
that
come
to
mind
for
me
The
first
is
build
from
day
zero
optimizing
for
the
best
case
scenario
If
100
000
people
signed
up
today
could
you
wrap
handle
it
Or
would
you
have
to
rethink
your
pricing
model
and
your
technical
debt
when
that
starts
to
happen
The
other
thing
is
to
not
get
too
attached
If
I
didn't
go
through
six
ideas
before
Faceless
I
probably
still
would
have
been
trying
to
make
that
first
idea
work
And
it
just
may
not
have
worked
at
all
Maybe
the
idea
wasn't
good
enough
Failing
fast
is
a
win
win
If
there's
no
loose
scenario
with
that
The
third
thing
that
comes
to
mind
is
to
stay
bootstrapped
because
staying
bootstrapped
forces
you
to
build
lean
and
really
focus
on
your
value
If
your
idea
is
valuable
to
others
then
you
can
scale
healthily
And
if
it's
not
then
you
can
move
on
and
adapt
quickly
You
have
options
So
I've
been
doing
this
since
I've
been
young
I've
always
built
things
but
don't
watch
generic
tutorials
Just
pick
a
project
that
you're
genuinely
excited
about
and
then
learn
everything
you
need
to
make
that
project
real
You'll
learn
you
know
10
times
faster
by
building
something
you
actually
care
about
And
also
you
can
leverage
your
existing
skills
that
you
think
might
not
apply
to
building
a
business
I
don't
think
our
marketing
would
have
been
as
strong
if
I
didn't
have
a
storytelling
background
And
I
don't
think
that
you
know
a
lot
of
what
Jacob
did
you
know
know
come
to
fruition
if
he
didn't
have
his
background
in
the
music
industry
and
the
advertising
industry
Thank
you
Alex
Thank
you
Jacob
for
coming
on
The
business
you
guys
built
is
amazing
I'm
sure
it's
going
to
keep
growing
The
fact
you
built
it
on
Bubble
is
also
amazing
I
haven't
heard
of
that
before
but
I
think
that's
awesome
Thanks
for
coming
on
Starter
Story
and
have
a
great
day
Thank
you
so
much
for
having
us
Thank
you
I
love
Jacob's
story
because
he
went
from
having
basically
no
coding
experience
to
building
a
million
dollar
app
It's
unreal
to
see
how
these
A
I
tools
are
turning
everyone
into
a
builder
and
how
they're
getting
better
every
single
day
This
is
why
we've
been
working
on
something
called
Starter
Story
Build
It's
the
place
to
learn
about
how
to
build
with
A
I
I
and
how
to
turn
your
idea
into
a
simple
working
production
app
that
gets
users
and
potentially
can
make
money
in
just
12
days
We'll
guide
you
through
the
basics
of
building
with
A
I
and
you'll
get
the
skills
to
bring
your
ideas
to
life
If
you're
interested
in
checking
out
Starter
Story
Build
check
the
link
in
the
description
to
learn
more
Thank
you
guys
again
for
watching
I'll
see
you
in
the
next
one
Peace
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