How We Acquired our PLG Competitor to Break $30m in Revenue

Updated: November 19th, 2023

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James Isilay is the CEO and owner of Cognism, a B2B sales intelligence provider that assists businesses in finding their next best customer.

Cognism is a global leader in international sales intelligence, having established a new bar for data quality and compliance and being trusted by 1800+ revenue teams globally.

In January 2022, this business received an $87,500,000 investment round.

In March 2022, Cognism acquired (France), a LinkedIn sales automation software company.

Key growth strategies:

  • Hiring international talent through freelancing platforms
  • Targeting international markets
  • Organic marketing strategies
  • Mergers & Acquisitions targeting complementary partners


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