How to Use AI to Find a $1M Idea [Reddit, Claude]

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How to Use AI to Find a $1M Idea [Reddit, Claude]

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Jun 4, 2025

This is how you can find a $1M idea and build a highly-converting landing page in 45 minutes using AI without writing code or copy.

🤖 Grab Steph's prompts here → http://starterstory.com/goldmining

🛠️ Build your idea with AI → https://build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=goldmining

Follow Steph France: https://x.com/meetstef

Additional Resources (The 3 Core Markets):
- Giant mind map: https://whimsical.com/the-3-core-markets-giant-sub-niches-list-WbLp6Le8maXQDfTx5WBPyB
- Expander (GPT): https://chatgpt.com/g/g-zciSnlP9C-the-3-core-markets-market-ideas-generator

🔔 Follow the Second Channel: ‪@StarterStoryBuild‬
🏁 We're hiring: starterstory.com/jobs

Chapters:
0:00 - Intro
0:58 - What is the Gold Mining Framework?
2:08 - Step 1: Find a market to explore
5:15 - Step 2: Validate the market
9:06 - Step 3: Gather data
12:56 - Step 4: Process the data
18:34 - Step 5: Generate the landing page
23:00 - Final word

Chapters

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Transcript

Chapters

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No tools listed for this business.

The human brain is not wired to come up with a good business idea

Ego bias and overthinking it often gets in the way

So what if you could outsource the whole process to AI

Well the models just haven't really been powerful enough for this

but it's about to change

And that's exactly what we're going to show you today

Because I brought in one of the smartest people in the space Steph France

Today we're going to walk through something called the gold mining framework

Six tools five prompts 45 minutes

We'll go from nothing to a potential million dollar business idea

and a complete landing page to go with it without writing a single line of code or copy

What's even cooler is you can follow along step by step

and at the end of this video you can have one too

Watching this video will potentially change the way you think about ideas forever

So let's go

I'm Pat Walls and this is the Starter Story Playbook

Welcome Steph

Welcome to the channel

I'm glad to have you on

So you're going to show off today your new framework that you haven't unveiled yet

which is the gold mining framework

Could you walk us through that

Hi Pat

So I'm really glad to be here at first

I'm Steph Steph France

I qualify myself as a curious marketer

and I love the game of marketing and looking forward to present this framework

framework So this is a landing page for a co parenting app

The landing page was created only with this framework A to Z

And if you have some knowledge in marketing

you can see that this is a really good marketing copy

And this landing page was created in an hour

and before starting the process I had absolutely no idea about any problem in this niche

And the cool thing is that it takes all the pain points

all the wording from the people in this industry and put them in the landing page

So it's literally telling the customer their pain point in their own language and own wording

Okay

All right

Let's dive in Steph

Can we go over what is the first step of the framework

So the first step is to find a market to explore

The idea is to start with what you have some edge or what you are interested in

within the three core markets which are health wealth and relationship

which are markets which for sure people are okay to spend money

So you are already reducing the risk

So let's take an example and we would only open the health market

Within this market we have a lot a lot of categories and subcategories

and niches and sub niches and sub sub sub sub niches

We can go very very deep in this market

But for now let's say for example you are really into stress management

but you think okay that's not enough

I want more stress management

Fine

In this case we are going to use a prompt

It's the market idea expander

And the goal is that if you put a sub niche any sub niche or sub category

it will continue to expand in the category you want to dig into

And this is a little trick

Markdown is a language that needs to be used as much as possible when we talk with LLM

So instead of just copy and paste it works as well

But it's really better if we copy as Markdown

So we keep the structure of the prompt

The LLM we work with doesn't matter

You can pick the one you like

I tend to prefer working with Claude for different reasons

The first is that I think it's the most human like LLM

So the copywriting is good

And there is more emotion in the copywriting

I always tend to go with Claude whenever I can

And when I need something specific for example the 1 million token

context window in the same conversation then I would go with Gemini for example

But for the sake of this example we won't go too far into the size

So we will work with Claude

Claude All right

So I simply copy the code

And I just did Ctrl V and then I have the prompt that is copied here

And that's fine if it looks like that

It's just that Claude reads the Markdown this way

Now he says okay I'm ready to help you

Just tell me which market do you want to go into

So we said stress management

Now at first we have health and stress management

And now below stress management we have physical stress relief

Massage therapy

Breathing techniques

Mental stress management

And then within those we have meditation guided meditation mindfulness meditation

All those potential markets can be the market that you are going to explore

And now the decision is for you to first is with what you like

Then it's what you have an edge on which means do you have knowledge

Do you have network

Do you have anything that can be at your advantage to go in this market

Or if you don't have any then just pick one that sounds good

Okay

So we talked about how to finding a market

Now how do we validate that there's demand for this market

Or what do we do next

When we first pick a market we don't know if it's a good market to go in

And that's what the step two is all about

We use Google as well as a Chrome extension which is keyword everywhere

to quickly find the volume of search and all related keywords that can orientate us

until we find something that is interesting to go further to dig deeper

And then we look at the list that we have

For example let's say Swedish massage

It's still a big one

And then I could find potentially another subniche by looking into the different programs

What do we have

Best massage technique massage therapy description Swedish massage history

Okay

If I go down I have Swedish massage near

Okay 20 000 search

This is a very interesting query

And then we use Google Trends which is one of the best tools to use

when it comes to market research to know if we have a trending market or at least a stable market

And now we have Swedish massage

And we want to understand the difference between search term and topic

Topic will basically take all the related search term on Google and also in all different languages

So when you have a topic it's already like it's a big thing

Sometimes you only have search term but when you have topic you just use the topic

And for this sake we can see that is the trending market actually

It's not too bad

There is some kind of going down

And we can see that probably here in COVID where it was not crazy it's a well trend

Because usually when a trend has so much research you won't see those very big spike

Here you have them

So I wouldn't say it's a solid trend because we can see it's up and down

But it's a good trend

So we know for Swedish massage it's a good one but it could be better

Now let's look at other ones

For example if I go back to my three core markets and I go to relationship

Here in family relationship we have parenting

Within parenting we obviously have a lot of things way more than that

But one that I have explored previously and that I found there is a lot of demand is co parenting

If I start digging into co parenting let's see what we have

Here we have 40 000 search

If we dig into it a little bit more we can see co parenting app

That's interesting which means people are already aware that there are apps out there

maybe or they are looking for it

Okay co parenting concealing

That means I have a problem I'm looking for a solution

Co parenting classes

Okay I need someone to help me

Those are very good signs

Now if I do the same and I use Google trend and here I have a topic again which is cool

This is a good solid trend

There are less frustration and it's a growing trend

Here we are not talking about all the AI huge trend that goes up and down and the tool comes

up and it dies three months after

Here we are talking about human needs society changes that creates needs that are growing

and growing and growing and those markets are big

So creating a business in the co parenting niche it's totally viable

It doesn't mean that as soon as you are in the co parenting niche you succeed but at

least it's definitely possible to find a problem and solve it in the co parenting niche

Okay so we validated the demand

Now what do we do next

We are now at the third step of the framework

We want to gather data

Now we need to find where are the people talking about their frustrations their pain about

co parenting specifically

And the best mind we actually have is Reddit

Why

Because Reddit is literally the place on the internet where the world is talking and

world is sharing their program because there is this anonymous kind of mindset and long

conversation on Reddit that makes it a real goldmine when it comes to find customer pain

points

So in the step three we go on Google to find Reddit threads but we will use a special

query with advanced search on Google to surface the Reddit threads where people are talking

about their problem expressing their pain

So we go straight to the point straight where the important part is for us to gather

So I think I feel I was I have been I experienced all the words that would filter

someone that is experiencing or explaining or asking about a specific problem

It's not 100 right but it filters a lot of answers compared to what we could have

only with the Reddit search

So I simply copy this one which you also have here within the document is the Google

query

So you have market to explore

You just put your market here copy that and go on Google

And now this is the moment where we need to be careful and do the thing I mentioned earlier

which is carefully read and choose the right thread

In this case we are not going to spend an hour reading but I would tend to always go

into it and make sure that all the subreddits that I chose are relevant

For example this one we have 60 comments and it was five months ago

This is co parenting and this is from the subreddit co parenting

So we are right into what we are looking for here

How did you make your piece with co parenting

Definitely about prompts

Just when you think you have this whole co parenting thing okay 40 comments one month

ago

I guess this one is probably interesting

Share the positive experience with co parenting

Why not

If you don't have better why not

Co parenting I was wrong

Okay here we are blended family for the subreddit struggling with current partners perspective

Okay we are going to keep it short but you can go on and on

Now the next step is going to be extremely simple

We are going to copy and paste

So we simply open text block

I copy the complete thread enter enter three dash just to say to the AI okay I'm

having another thread

Putting that on the side

Okay

Next one

Let's go down right away and move up

Going back to my text block

Yeah past three dash next thread

Sometimes it can be a lot of data

In this case we just work with a few but if you have like 20 red thread good

All right

So now we got all of our data

We got all of our Reddit threads

What's next

All right

right So the step four now we process the data

And for that we have three major prompts that we are going to use one after the other

The first one will extract all the pain points and refine them

So we have different categories and we have quotes from the people attached to specific

pain point

All right

right So we just come to the Google Doc copy as markdown and we go back to Cloud new chat

brand new chat and we simply copy

Here on Cloud you can just copy like that

Now I'm just grabbing my data

And I'm passing here same

So we have first the title the designation of the pain point and then we have a small

description

So parents feel pressure to maintain unrealistic friendly relationship with ex partners for

the sake of their children often at the expense of their own boundaries or current relationship

And the cool thing is we have here quotes from the conversation that are related to

this pain point

Here for example it's hard to co parent with your abuser which is a very good one

I find this type of post written in depth like I feel to share your co parenting success

but don't make statements like try your absolute hardest to do this for the kids

We can see that those are deep conversation and they are all related to this specific

pain point

And if we go down we have navigating new relationship while co parenting

So that's another set of problem

Then dealing with high conflict and neglectful ex partners probably another one

Emotional labor imbalance in blended families

I don't know exactly

Okay parents feel their shoulder are unequal burden of emotional and practical labor in

families especially when caring for stepchildren without reciprocal care of their biological

children

That's a more complicated complex one

But this is the kind of thing that you can only come up with when you go deep into this

kind of conversation

So let's move on to the next one the market gap generator which will take all those pain

points and a framework which includes new parading new technology differentiation

basically how to find good business ideas in a saturated market which like every market

is saturated

This is why it's trained on this framework

Now copy everything

Control A copy as markdown come back here and then past

And let it run

Now it's going to work from the framework before and come up with different business

ideas

Here we have the different market segmentation framework is the approach of finding business

ideas

And those three business ideas are within this framework

Okay social one co parent ally conflict focus co parenting platform description

a specialist platform a platform designed specifically for high conflict co parenting

situation with built in documentation tools communication filters

I think this one is really interesting

And third party mediation features

That's a very interesting one

Now we have product differentiation framework

So child centered custody transition tool

A specialized application focused solely on making children transition between households

less traumatic with pre transition preparation tool emotional check in and structural handoff

protocols

Sounds pretty good

And then the last part is when we pick a business idea which means it's just a simple choice

This is the one I'm interested in

We have the launching page prompt creator which will take all the learnings we have

the business idea we want to create and we'll transform it in prompts that we are going

in lovable to create our learning page

The last one is a little bit confusing because we have a prompt to create a prompt to finally

create our landing page but it's only copy and paste

Let's pick the one that talks to you the most

And we simply highlight it and copy it

Now we are going to just tell Claude this is the one I want to go for

All right

And now we are going to pass the next prompt which is the landing page prompt creator

What is this prompt

Just before we go into it I'm going to simply let it run and then I will explain

Now I just pass the prompt and run

So this prompt is basically it's made from a research specifically on lovable

the tool that allows to create apps very fast

This specific tool

The research went out there on the internet

Basically ChatGPT went out there on the internet and looked for all the best practices to create

tools to create prompts for lovable as well as all the documentation about lovable

Gathered everything

And then from that I created a prompt that is made to take all the data that we have

here in the context and create a new prompt specifically for lovable

using all the best practices to prompt for lovable

Okay

So we've processed all the data and we've come up with our master prompt

What's next

So now we have our prompt that normally if everything works

we just put that into lovable and we have our language

We're not going to read that one because it's made for AI so it's pretty boring

but we are simply going to copy it and we go into lovable and then we start running

Whoa look at that

Let's publish

All right

Transform custody transitions from tearful breakdowns to peaceful goodbyes

For separated parents whose children struggle with household transition

TransitionGarden provides structure tools to reduce anxiety and create predictable

child centered handoff without requiring perfect co parenting relationship

Wow

Okay

And we have the features child friendly countdown tool

Oh nice

Structure handoff protocol that minimize parent conflict during exchanges

Emotional checking system designed by the child psychologist

You have to execute on that but it's a good feature

Documentation that helps identify and address transition patterns

Yeah

And we have even a nice FAQ

Do both parents need to use TransitionGarden for it to work

What age

And we have a form

Wow

That's it

We have it

Now I have it

That's amazing

I mean there you guys have it

That is the gold mining framework

I really wanted to just get it from idea to landing page and see if we could do it

And we did

And I don't think there's any video or any lesson like this on YouTube currently

And it just blows my mind you know these AI tools and how this is going to change

How you know how you can find out

what would be the next steps for someone

And let's say they went through this whole process in turning this into a real idea

You mentioned maybe talking to some customers or something like that

So if I may push one of my YouTube videos

but I have a YouTube video that is actually exactly for that

What we just seen takes one big part of the whole process

But this video from zero to one explains how you can think of using a quiz

quiz to create a waiting list asking the right question

Because even though you have the perfect landing page

the perfect copy for a very specific program in a trendy market

going from there to having the business

having an app running is still a lot of work

And yeah Cursor can do it fast but no it's still a lot of work

And before you go into that

you can if you are familiar with those tools

then just build it and try it and post everywhere

And then if you have users it's fine

You can go build first and then see

But if you're not sure and if it's a lot of time investment

and if your time is reduced then I would always go by validating again

And for that I love to use quizzes

So you simply tell to people you show the page

and then on the page there is a pop up that says

thank you for being here

The app is in development right now

We are a small team and we would love to have your take on your current program

Would you mind answering a few questions

You ask a few questions and you say

do you want us to let you know when the app is out there

And most people would say yes

And then you have a list you can post everywhere about that

and you grow your list and you decide for yourself

it's okay when I have a hundred people on my waiting list

I'm building the app as fast as I can

You build it you launch it to the list via email

the way you prefer and it starts

Okay

All right

right If you guys want to get access to this right now

and you want to use this yourself

just click the first link in the description

We put it all in there and it's totally free

And thank you guys for watching

I hope you enjoyed this

Leave a comment if you'd like to have Steph come back on

and share more business idea frameworks

or even potentially some marketing

and growth frameworks as well

So thanks for coming on Steph

That was awesome

I think this is going to change the world

All right

right I hope you guys enjoyed this video

I really think that this is just an amazing space

to be right now building in AI and building with AI tools

And look these AI coding tools are powerful

but they're not magic yet

It's still really early days

I know that this space can feel really overwhelming

and it's moving really fast

So it's important to have the right system

and right framework to follow

So shameless plug here

but we've been working on something for a while

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and you want to take action on that idea

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All right guys thanks for watching

I'll see you in the next one

Peace

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