Turns Handmade Jewelry Into A DTC(Direct-To-Consumer) Business

Brittany Hopkins

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Updated: November 19th, 2023

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Brittany Hopkins is the founder of Anice Jewellery, a successful online business with two retail locations.

On Growing Anice Jewellery

Brittany Hopkins has been making jewelry since she was a child.
She pursued goldsmithing and jewelry studies in school.
In 2008, Brittany Hopkins launched Anice Jewellery, an online business with two retail locations.
Anice Jewellery sells handmade and vintage jewelry.
Brittany created her own online store on Shopify rather than using a marketplace like Etsy.

Marketing Strategies

She initially gained exposure and met clients through local events and markets.
Brittany has built relationships with customers and a reputation in the Toronto area.
Word of mouth is the strongest form of marketing for Anice Jewellery.
After 10 years in business, Brittany opened a second retail location.
The new location is in a prime neighborhood in Toronto and Prince Edward County.
Brittany emphasizes the importance of location research when opening a new store.
She wants to ensure that her business offers a unique product in the area.
Brittany has successfully grown her business through hard work and dedication.
She has a passion for jewelry making, which shows in the quality of her products.