How Quality Customization Turned Mon Purse Into A Multimillion-Dollar Fashion Business

Updated: November 19th, 2023

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Lana Hopkins established MON, a multinational custom leather bags & fashion accessories business located in Australia.

She had an idea to start a custom bag brand after attending a Build-a-Bear Workshop. She wanted to start a brand where customers could design their own handbags, from the style to the leather to the hardware.

First, she performed her research by traveling to Europe to discover the correct tanneries, supplies, and artisans to put the initial designs together. Hopkins returned from Europe with a suitcase packed with handbag samples, and she approached media companies with her idea on A4 paper.

As of 2018, the Australia-based brand is now making around $24 million in revenue.


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