How MeUndies uses risque advertising tactics to sell 10 million pairs of underwear

Updated: December 4th, 2023

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MeUndies is a brand of men's and women’s underwear that was started by Jonathan Shokrian in 2011.

Jonathan was fed up with the unpleasant buying experience while shopping for underwear and collected $400,000 primarily from family & friends to start a millennial-friendly online store for underwear.

In 2014, MeUndies made headlines after Facebook blocked some of its ads because some photos of scantily-clad models in the company’s underwear were in breach of Facebook’s advertising guidelines.

This eventually brought them a significant amount of media attention which resulted in sales growth.

In recent years, the popularity of MeUndies has grown a lot since younger generations started turning away these big traditional brands like Hanes or Victoria’s Secret.

MeUndies has more than 500k+ Facebook fans and 340+ Instagram followers thanks to endorsements from stars like Kylie Jenner and the Hadid sisters.


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