How he Negotiated $9m valuation with $1m ARR sales attribution SaaS tool

Updated: November 19th, 2023
Vlad Zhovtenko, Stanislau Litvinau and Dmitry Zotov
Founder, Red Track
Red Track
from Vilnius, Vilnius city municipality, Lithuania
started January 2018
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RedTrack is a cloud-hosted ad-tracking software that provides data analytics and campaign optimization solutions. Vladyslav Zhovtenko is the executive founder and CEO of RedTrack. Stanislau Litvinau and Dmitry Zotov are non-executive co-founders.

The company’s CEO Zhovtenko has been in digital marketing since 2000. He gains his MA in sociology from the National University of Kyiv-Mohyla Academy in 2003. Later on, he focused on technology/SaaS companies since 2004 and ad tech since 2012.

RedTrack has designed and developed a platform that allows affiliate marketers and media buyers to tackle complex performance tracking and data using a single, agile tool that scales and adapts as they grow.

It helps its customers consolidate data from their media buying activities and provides real-time notifications and campaign optimization rules based on granular data. These features allow the customers to turn insights into actions.

This Lithuanian adtech company had raised $500,000 as funding. The funding was brought by Iron Wolf Capital, a seed-stage VC fund based in Vilnius and London, and Genesis Investments, a Ukrainian VC fund.

Interesting Facts About RedTrack:

  • Has over 500 customers, each paying an average of $200 per month.
  • RedTrack has grown its revenue to an average of $75K per month.
  • Provides real-time data, alerts, and automation to maximize return on ad spend
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  • Focuses on creating an exceptional user experience through product performance, support services, and pricing.
  • It offers a subscription-based pricing model.


Vlad Zhovtenko, Stanislau Litvinau and Dmitry Zotov, Founder of Red Track
Pat Walls,  Founder of Starter Story
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