How Gwyneth Paltrow Successfully Marketed Her Sex Toy

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Updated: November 19th, 2023

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Gwyneth Paltrow, an Oscar-winning actress, founded Goop, a beauty & lifestyle brand. - Goop began as a homemade weekly newsletter in Gwyneth Paltrow's kitchen and debuted in the fall of 2008.

The company now offers products, services, or content around wellness, beauty, food, fashion, and travel industries.

Paltrow has a keen eye for a lucrative market. After learning that the global sex toys market generated about $25 million in revenue in 2018 she decided it was time for Goop to develop its own sex toy products.

Since then, Goop has grown to be a hugely profitable brand (worth over $250 million in 2019), based on the sale of a variety of eccentric and amazing wellness products at high retail prices.

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