How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC

Craig Fuller

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Updated: November 19th, 2023

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Craig Fuller is the founder and CEO of FreightWaves, a leading provider of data and analytics to the global logistics business. It’s a universal platform offering supply chain market intelligence to allow its customers to monitor, analyze, and forecast the physical economy globally.

FreightWaves delivers the most up-to-date data & news about transportation and logistics industry activity across all channels. In addition, the organization is a top provider of media and market analytics in the worldwide freight sector.

Craig started to develop a software company that added something unique to the industry. It is an outstanding firm divided between its media business and SaaS business, providing real-time, primary data to help others in the sector manage their business.

In 2021, this firm made $15 million in ad income from its media division and $30 million in total revenue with no money spent on client acquisition costs (CAC).

FreightWaves has raised around $92 million in total financing since 2016, with approximately $44 million of it being stock.

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