The Bonobos Model: Lessons on Building a $300MM D2C Brand

Brian Spaly and Andy Dunn

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Updated: February 16th, 2024

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Brian Spaly and Andy Dunn are co-founders of Bonobos, a well-known men’s clothing brand.
Bonobos offers unique styles, designs, cuts, and color palettes to make their customers enthusiastically express their personalities.
What started as Spaly's MBA project quickly evolved into a personal quest to create the perfect pair of men's pants that did away with all the typical trappings of boring menswear.
Dunn invested his 401k money to launch the website and secure a round of angel funding from venture capitalists and Stanford professors because he strongly believed in Spaly's business idea.
In the summer of 2017, Walmart acquired Bonobos for $310 million.

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