He Made $10M with 3 iPhone Apps
Starter Story
Dec 29, 2024
This is how Blake Anderson built 3 AI iPhone apps that have earned him over $10M.
๐ The Academy โ https://www.starterstory.com/academy?utm_campaign=blake&utm_source=youtube
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I
taught
myself
to
code
with
ChatGPT
and
my
apps
have
made
over
10
million
dollars
to
date
How
did
this
guy
make
over
10
million
dollars
with
three
iPhone
apps
after
learning
how
to
code
less
than
two
years
ago
Well
two
letters
AI
Now
with
the
advent
of
ChatGPT
and
the
popularization
of
AI
there's
so
many
different
problems
that
you
can
solve
either
in
different
ways
or
at
a
decreased
cost
in
order
to
solve
it
I
spent
over
an
hour
talking
to
Blake
to
figure
out
the
truth
behind
how
he
actually
built
these
million
dollar
AI
apps
and
how
other
builders
can
take
advantage
of
the
same
opportunity
And
he
shares
it
all
including
his
process
for
finding
million
dollar
AI
ideas
and
validating
them
his
blueprint
for
building
an
app
from
scratch
as
a
complete
beginner
and
the
marketing
strategy
that
is
making
him
millions
TikTok
and
Instagram
are
very
solvable
right
now
You
can
figure
out
the
various
influencer
strategies
to
funnel
millions
of
people
to
your
products
Now
let's
get
into
the
details
I'm
Pat
Walls
and
this
is
Starter
Story
Welcome
man
It's
nice
to
have
you
Tell
us
about
who
you
are
and
what
you
built
Yeah
absolutely
My
name
is
Blake
Anderson
In
one
year
I
taught
myself
how
to
code
with
AI
The
first
app
that
I
built
was
called
RizGPT
It's
at
2
5
million
in
annual
revenue
The
second
app
that
I
built
was
called
Umax
Once
again
I
came
up
with
the
idea
designed
and
built
the
application
and
led
the
majority
of
the
marketing
In
the
past
year
we've
done
almost
5
million
in
revenue
Then
the
third
app
that
I
co
founded
was
called
CalAI
This
one
I
also
came
up
with
the
idea
for
though
I
did
not
build
the
actual
application
I
helped
with
the
designs
but
I
have
two
amazing
co
founders
that
lead
operations
on
that
CalAI
was
launched
about
six
months
ago
and
is
now
doing
over
a
million
dollars
in
revenue
per
month
Okay
so
you
built
not
one
but
three
successful
AI
apps
that
are
doing
almost
20
million
per
year
Tell
me
about
this
opportunity
in
apps
right
now
Okay
this
is
a
great
question
There
are
two
primary
reasons
that
apps
are
so
lucrative
right
now
The
first
is
the
advent
of
ChatGPT
and
the
popularization
of
AI
There's
so
many
different
problems
that
you
can
solve
either
in
different
ways
or
at
a
decreased
cost
in
order
to
solve
it
With
RizGPT
it
would
have
been
virtually
impossible
to
build
an
AI
dating
assistant
without
the
use
of
LLMs
And
number
two
is
novel
distribution
techniques
TikTok
and
Instagram
are
very
solvable
right
now
You
can
figure
out
the
various
influencer
strategies
the
user
generated
content
strategies
organic
account
growth
strategies
to
funnel
millions
of
people
to
your
products
And
I
don't
think
that
the
algorithms
were
as
optimized
for
new
accounts
to
be
able
to
generate
millions
of
views
a
few
years
ago
But
now
that
they're
all
in
bloodbath
competition
with
one
another
they
have
to
incentivize
new
creators
And
so
they'll
push
more
views
to
new
accounts
than
they
did
previously
All
right
so
essentially
apps
have
become
way
easier
to
build
and
market
recently
which
is
why
they're
a
great
business
to
start
for
anyone
that's
watching
this
right
now
But
let's
go
back
I
want
you
to
actually
share
the
story
of
how
you
got
started
with
this
whole
thing
I've
always
been
fascinated
by
entrepreneurship
Always
hustling
throughout
childhood
figuring
out
new
ways
to
make
money
mowing
lawns
raking
leaves
shoveling
driveways
Then
in
high
school
I
was
still
hustling
I
built
an
Ethereum
mining
machine
back
in
2016
or
2017
Scaled
Instagram
meme
pages
But
to
be
honest
I
drank
way
too
much
alcohol
did
too
many
drugs
really
just
prioritized
partying
and
living
a
relatively
degenerate
lifestyle
After
college
so
senior
year
I'm
graduating
All
of
my
friends
have
great
jobs
in
New
York
City
making
six
figures
And
I
had
nothing
I
had
moved
back
home
Family
isn't
doing
well
financially
House
is
going
up
on
the
market
My
older
brother's
giving
me
loans
for
groceries
groceries
I
was
like
okay
I
got
to
figure
something
out
I
do
not
want
to
get
a
full
time
job
And
I
set
a
goal
for
myself
right
as
I
graduated
college
I
was
like
over
the
course
of
the
next
12
months
I
will
figure
out
a
way
to
make
50
000
on
my
own
All
right
so
you're
back
at
your
parents
house
borrowing
money
from
your
brother
to
buy
groceries
But
you
set
this
crazy
goal
for
yourself
to
make
50
000
over
the
next
year
I
suppose
this
is
where
your
first
app
RizGBT
comes
into
play
right
How
do
you
get
started
with
it
Yeah
we
had
friends
that
would
send
in
fraternity
group
chats
or
whatever
group
chats
with
guys
saying
like
what
should
I
say
to
this
girl
And
we
figured
that
we
could
build
an
app
to
help
people
respond
to
girls
I
taught
myself
to
code
with
ChatGBT
in
the
month
of
May
June
2023
And
then
we
launched
in
July
of
2023
The
first
version
of
the
app
was
so
bad
I
built
this
myself
We
didn't
have
notifications
We
didn't
have
reviews
The
design
was
a
mess
The
paywall
was
terrible
And
the
first
few
promos
go
out
and
it
doesn't
really
do
anything
A
few
hundred
downloads
We're
making
a
few
bucks
And
then
I
find
these
two
underground
kind
of
undiscovered
creators
I
pay
them
each
50
for
a
promo
So
100
total
And
overnight
five
10
million
views
total
45
000
downloads
in
that
first
big
day
200
000
downloads
on
that
week
500
000
downloads
on
the
month
We're
at
80k
MRR
from
the
jump
That's
pretty
much
all
profit
We
ended
up
scaling
it
to
a
little
bit
over
250k
MRR
And
then
it
kind
of
dropped
down
and
plateaued
to
like
150
to
200k
MRR
consistently
And
that's
where
it's
at
now
Blake
is
proof
that
you
don't
need
the
perfect
app
or
website
to
start
making
thousands
of
dollars
off
an
idea
All
you
need
is
an
MVP
and
a
smart
marketing
strategy
But
you
also
need
to
make
sure
that
you're
working
on
a
solid
idea
That's
why
I
created
the
Starter
Story
Academy
A
place
that
helps
you
find
an
idea
validate
the
idea
with
real
feedback
and
shows
you
how
to
execute
on
that
idea
so
you
can
get
those
first
users
So
if
you're
curious
about
building
a
software
product
like
Blake
and
hundreds
of
other
founders
founders
just
like
him
head
to
the
first
link
in
the
description
to
check
out
the
Academy
Now
back
to
the
video
All
right
Blake
your
story
is
insane
Mobile
apps
totally
changed
your
life
Now
let's
talk
about
how
our
viewers
could
do
something
similar
Everything
starts
with
an
idea
right
What
do
you
think
are
some
of
the
mobile
app
ideas
that
could
be
turned
into
millions
of
dollars
right
now
Yeah
number
one
I
think
that
there
are
a
lot
of
fragmented
tools
It's
like
AI
LinkedIn
image
generator
or
like
AI
resume
analysis
But
I
think
that
there's
massive
opportunity
to
build
a
career
AI
style
platform
where
up
all
these
tools
into
one
platform
and
brand
it
as
like
if
you're
a
student
and
you
want
to
get
a
job
this
is
the
platform
to
help
you
do
so
And
you
can
build
that
in
a
mobile
app
as
well
as
a
web
app
Next
up
language
learning
the
ChatGPT
advanced
voice
mode
It's
pretty
incredible
It's
like
actually
a
personal
tutor
Duolingo
is
making
33
million
a
month
Multiply
that
by
12
and
we
get
like
400
million
per
year
Capture
1
of
that
market
and
you
have
a
4
million
annual
application
on
your
hands
That's
crazy
Honestly
to
me
it
seems
like
you're
the
type
of
person
that
never
runs
out
of
ideas
no
matter
how
many
things
you
build
So
let's
talk
about
that
What
are
your
methods
for
finding
winning
ideas
I've
used
honestly
different
methods
of
finding
the
idea
for
each
app
that
I've
worked
on
With
RizGPT
it
was
very
clear
problem
that
I'd
observed
with
people
that
I
know
People
don't
know
what
to
say
on
dating
apps
and
you
build
an
app
to
solve
it
Umax
on
the
other
hand
was
identified
a
little
bit
more
opportunistically
When
people
want
to
become
more
attractive
they're
willing
to
spend
money
on
it
They
were
spending
money
on
skincare
hair
care
gua
shas
the
whole
nine
yards
But
there
didn't
exist
any
software
to
solve
the
problem
that
people
were
having
When
you
find
a
niche
that's
heavily
monetized
with
physical
products
that's
a
good
indicator
that
the
niche
converts
It's
also
a
good
indicator
that
you
can
probably
build
a
software
or
application
to
solve
a
problem
within
it
I
think
that
there's
still
a
lot
of
room
for
like
an
all
in
one
AI
glow
up
application
Umax
was
kind
of
like
the
first
iteration
But
if
someone
were
to
put
real
time
investment
into
building
a
super
valuable
application
here
that
really
helps
people
improve
I
think
that
there's
still
millions
and
millions
on
the
table
there
All
right
man
Thank
you
for
sharing
that
Now
that
we
have
not
only
the
exact
ideas
that
can
be
built
right
now
but
also
your
methods
for
coming
up
with
more
winning
ideas
do
you
have
a
specific
process
for
validating
these
ideas
My
validation
process
primarily
looks
like
a
deep
dive
into
the
niche
on
social
media
So
what
I'll
do
is
I'll
create
an
account
say
CalAI
and
then
purely
consume
nutrition
and
dieting
and
calorie
counting
weightlifting
content
essentially
becoming
the
target
market
or
target
demographic
and
then
thinking
about
what
it
is
that
I
want
and
then
just
build
Okay
gotcha
Putting
yourself
in
your
customer's
shoes
is
how
you
know
they'll
buy
Now
let's
talk
about
actually
building
the
app
What's
amazing
to
me
is
how
you're
able
to
learn
design
coding
and
distribution
in
such
a
short
amount
of
time
and
make
millions
with
those
skills
If
you
were
to
restart
from
scratch
today
having
nothing
but
the
idea
in
mind
how
would
you
build
it
If
I
were
to
restart
and
build
apps
today
here
are
the
tools
that
I
would
use
Number
one
for
design
Figma
Learning
how
to
use
Figma
will
be
one
of
the
greatest
unlocks
in
ensuring
that
the
application
that
you
put
into
the
market
is
actually
usable
Now
what
I
would
recommend
for
anybody
designing
to
do
is
to
use
references
I'm
grabbing
different
apps
that
have
similar
functionality
and
design
to
what
I'm
looking
to
build
build
and
then
using
that
to
inform
kind
of
my
design
process
right
Even
if
you
yourself
don't
intend
to
be
a
designer
you
need
to
be
able
to
work
in
Figma
to
work
with
designers
whether
you
hire
them
off
Upwork
or
work
with
someone
internally
Number
two
when
it
comes
to
building
what
I
would
recommend
is
that
you
build
in
React
Native
with
the
Expo
framework
using
Cursor
as
your
IDE
And
then
finally
when
it
comes
to
marketing
the
two
primary
methods
that
I
would
recommend
are
influencer
marketing
and
doing
internal
UGC
So
influencer
marketing
is
when
you
find
somebody
that
already
has
a
platform
or
an
audience
and
you
pay
them
to
promote
your
product
Internal
UGC
is
where
you
or
someone
that
you
hire
hire
creates
content
based
around
your
application
and
then
post
that
to
accounts
branded
around
your
application
And
if
you
are
creating
content
yourself
in
the
early
days
you're
going
to
want
to
use
CapCut
to
do
so
and
you
can
do
a
combination
of
slideshows
and
faceless
video
content
or
content
where
you're
speaking
directly
to
the
camera
The
most
important
note
here
when
it
comes
to
marketing
is
constant
iteration
Be
ruthless
about
how
you
iterate
Try
out
different
strategies
And
as
soon
as
you
find
something
that
is
able
to
produce
profitable
returns
for
the
company
based
on
the
time
and
or
money
investment
you
double
down
and
double
down
and
double
down
on
that
I
want
to
double
click
into
marketing
because
I
see
a
lot
of
founders
struggling
to
get
eyeballs
on
their
products
What
are
the
mistakes
that
you
see
people
making
most
when
it
comes
to
figuring
out
marketing
Yeah
I
think
that
where
a
lot
of
people
get
lost
in
marketing
is
they
think
okay
I
will
just
DM
influencers
and
expect
a
response
within
24
hours
They'll
DM
10
influencers
and
they
get
no
responses
You
go
oh
this
is
so
hard
And
I'm
like
no
you're
just
you're
not
getting
creative
with
With
RizGPT
the
creator
is
making
the
most
profitable
content
Most
of
them
are
like
18
19
years
old
They're
just
doing
it
for
fun
And
so
getting
in
contact
with
them
was
really
difficult
I
would
find
that
one
of
them
had
a
Discord
link
hidden
in
their
Instagram
bio
or
something
I
would
join
that
Discord
and
I
would
send
a
message
every
10
minutes
until
the
person
responded
There
were
guys
that
I
was
DMing
their
mom
saying
hey
get
me
in
contact
with
your
son
I
want
to
pay
him
money
All
right
now
let's
talk
about
how
to
make
money
once
you
have
those
eyeballs
How
should
people
watching
this
right
now
actually
monetize
their
app
The
primary
monetization
model
for
most
apps
is
subscription
Everybody
that
I
know
that
makes
a
lot
of
money
on
apps
uses
subscriptions
Generally
I
try
to
go
with
lower
price
points
for
a
couple
of
reasons
One
I
want
as
many
people
as
possible
to
be
able
to
use
my
applications
People
are
more
likely
to
tell
their
friends
about
it
You
get
generally
more
positive
user
sentiment
on
social
media
But
then
it
also
is
more
sustainable
for
long
term
growth
And
you
know
a
lot
of
apps
charge
significantly
higher
price
points
which
leads
me
to
the
most
important
point
which
is
you
should
use
Superwall
Superwall
enables
you
to
split
test
different
offerings
so
different
price
points
whether
it's
weekly
yearly
monthly
at
different
points
in
the
app
Being
able
to
test
these
different
offerings
and
different
placements
within
the
app
can
take
you
from
making
X
dollars
per
user
that
downloads
to
1
5
or
2X
Awesome
okay
So
far
we've
only
talked
about
the
positives
of
building
apps
but
surely
there
are
some
pitfalls
right
What
are
the
main
expenses
you
have
of
running
AI
mobile
apps
And
how
can
people
minimize
them
to
stay
profitable
Yeah
so
Apple
charges
15
but
for
whatever
reason
it's
really
closer
to
20
of
revenue
up
to
your
first
million
dollars
in
earnings
Beyond
that
Apple
charges
30
but
really
closer
like
33
One
thing
that
people
significantly
overestimate
is
like
the
cost
of
AI
in
the
back
end
Unless
you're
doing
image
generation
or
using
advanced
voice
mode
AI
costs
are
sub
The
bulk
of
the
expenses
are
usually
attributable
to
marketing
and
staff
If
you're
doing
that
content
creation
yourself
you
can
do
it
on
your
own
But
one
of
the
reasons
that
internal
UGC
is
great
is
that
you
usually
see
somewhere
around
like
50
to
80
profit
margins
People
doing
influencer
marketing
you
usually
see
somewhere
in
the
range
of
like
25
to
70
And
then
people
doing
paid
ads
you
generally
see
like
0
to
So
in
house
organic
content
might
be
the
way
to
go
if
you
don't
want
to
spend
all
your
profits
on
marketing
And
on
that
same
topic
are
you
comfortable
sharing
your
profit
margins
So
after
influencer
marketing
after
Apple's
cut
after
server
processing
that
sort
of
thing
RizGPT
I
don't
think
I
can
talk
about
unfortunately
because
it's
run
by
my
other
co
founders
Umax
does
a
little
bit
over
100
000
profit
a
month
consistently
used
to
do
more
CalAI
does
a
few
hundred
thousand
dollars
in
profit
a
month
Okay
another
sensitive
question
Sorry
about
it
But
I'm
just
curious
what
made
you
leave
the
RizGPT
team
Left
because
one
of
my
co
founders
and
I
were
constantly
going
head
to
head
about
like
who
was
at
the
helm
of
the
company
Essentially
what
I
said
to
him
was
like
okay
we
can't
work
together
anymore
Either
you
run
the
company
and
I
keep
my
equity
or
I
run
the
company
and
you
keep
your
equity
And
he
wanted
to
continue
running
it
which
I
was
like
great
I'm
going
to
go
work
on
new
projects
All
right
Thanks
for
being
transparent
about
that
Now
I'm
going
to
go
a
bit
easier
on
you
Let's
talk
about
technology
What's
the
tech
stack
Honestly
my
stack
looks
like
Figma
Cursor
CapCut
Mercury
for
banking
That's
actually
pretty
big
Mercury
is
the
best
platform
for
startup
banking
in
the
US
Upwork
for
occasional
contracted
work
One
Upwork
method
I
would
recommend
for
anyone
considering
hiring
off
of
there
hire
like
five
to
10
guys
to
do
an
hour
or
two
of
work
and
then
stick
with
the
best
guy
That
tends
to
work
very
well
Coding
languages
React
Native
and
Node
js
Yeah
pretty
straightforward
Nothing
special
All
right
man
Let's
talk
about
some
personal
stuff
What
are
you
up
to
these
days
I've
always
been
so
passionate
about
self
improvement
about
doing
everything
one
can
in
order
to
improve
their
health
to
become
more
successful
and
find
more
purpose
in
their
life
And
so
that's
why
I
set
off
to
build
what
I'm
currently
working
on
which
is
Apex
which
I
describe
as
an
all
in
one
self
improvement
ecosystem
where
we're
starting
to
create
content
build
a
free
community
build
free
mobile
apps
to
help
people
and
sell
low
margin
high
quality
physical
products
It's
something
that
I'm
very
excited
for
and
passionate
about
And
I
wake
up
every
morning
just
like
so
amped
to
work
on
it
It's
going
well
We
started
this
a
little
bit
over
a
month
and
a
half
ago
Hell
yeah
man
That's
exciting
I
think
it's
awesome
to
be
able
to
wake
up
every
day
and
work
on
something
that
you're
actually
passionate
about
Another
question
I
want
to
ask
you
is
what's
the
biggest
lesson
that
you've
learned
in
your
entire
journey
Arguably
the
biggest
one
is
creating
a
sense
of
urgency
I've
found
that
my
most
productive
and
successful
periods
have
come
when
there's
a
lot
of
risk
and
a
lot
of
urgency
to
get
shit
done
quickly
So
when
I
was
building
RizGPT
it
was
like
I'm
at
home
making
zero
dollars
while
my
parents
house
is
on
the
market
Meanwhile
all
of
my
friends
are
making
these
great
six
figure
salaries
living
up
life
after
college
And
I
felt
like
I
had
a
fire
under
my
ass
to
get
something
done
and
to
begin
succeeding
When
I
was
building
Umax
I
had
obviously
just
split
from
my
previous
team
and
I
felt
like
I
had
something
to
prove
I
was
on
my
brother's
couch
I
spent
Thanksgiving
alone
I
had
some
sliced
turkey
while
I
was
coding
And
now
with
Apex
everyone
looks
at
me
and
they're
like
dude
you
did
so
well
in
the
app
space
and
now
you're
building
what
like
you're
making
content
You're
trying
to
be
a
fucking
influencer
I
feel
that
I
feel
the
pressure
and
it
fires
me
up
And
if
you
feel
like
you
have
that
for
lack
of
a
better
word
like
you
have
that
dog
in
you
create
a
sense
of
urgency
100
agreed
Now
the
last
question
that
I
want
to
ask
you
we
ask
all
founders
that
we
interview
on
Starter
Story
what
would
you
say
to
entrepreneurs
who
are
just
getting
started
Yeah
I
think
one
of
the
things
that
has
helped
me
most
succeed
is
trying
to
abstract
myself
away
from
what
you
hear
on
social
media
and
what
others
are
telling
you
to
do
You
have
to
be
able
to
think
on
your
own
and
think
from
first
principles
as
opposed
to
constantly
just
doing
what
others
say
There's
a
Naval
quote
that
a
friend
recently
reminded
me
of
if
you
want
to
make
the
wrong
decision
ask
everybody
Love
it
man
Well
Blake
I
appreciate
you
coming
on
Starter
Story
and
sharing
all
of
this
value
I
can't
wait
to
see
what
you
build
next
I'll
be
watching
Take
care
man
Cool
Appreciate
you
brother
recapping
this
episode
what
I
think
made
Blake
so
successful
is
how
hard
he
went
on
content
marketing
I've
done
a
lot
of
research
on
businesses
and
nearly
every
really
really
successful
bootstrapped
B2C
app
like
purely
got
traction
from
content
I
think
the
most
successful
B2C
founders
are
people
building
iPhone
apps
They
truly
understand
that
product
is
just
not
as
important
as
distribution
as
distribution
and
attention
wins
the
game
If
you
want
to
win
in
B2C
especially
if
your
app
is
not
niche
it's
like
a
calorie
tracking
app
like
this
then
you
must
be
ready
and
excited
for
the
content
game
You
must
already
be
thinking
about
what
TikToks
you're
going
to
try
all
the
channels
you
can
try
and
even
validating
your
idea
in
the
first
place
through
content
online
before
you
even
build
something
This
is
why
I
created
the
Starter
Story
Academy
to
not
only
have
you
focus
on
building
an
idea
but
most
importantly
figure
out
how
to
get
attention
on
that
idea
how
to
get
your
first
customers
how
to
get
feedback
from
those
customers
so
you
can
build
a
better
product
that
will
resonate
with
thousands
if
not
millions
of
users
If
you're
serious
about
taking
the
first
step
then
definitely
check
out
the
Starter
Story
Academy
Just
head
to
the
first
link
in
the
description
if
you
want
to
learn
more
Much
love
and
I'll
see
you
guys
in
the
next
one
Peace
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