Growing A Retail Business Amidst A Pandemic With Brian Morgan

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.

Brian Morgan, the President of Austin’s Couch Potatoes, has grown the company from selling broken couches out of his garage.

This is a significant achievement and likely requires hard work, dedication, and effective business strategies.

Strategies that Brian has used to grow the company

Brian has demonstrated a solid ability to grow and manage a successful business. He likely had to overcome many challenges and make difficult decisions, but his determination and ability to identify and capitalize on opportunities have led to the company’s growth.

  • Starting small: By starting with a small operation, such as selling broken couches out of his garage, Brian likely had an opportunity to test the market and gain valuable experience without a significant investment.

  • Building a solid reputation: By focusing on quality, affordability, and customer service, Brian likely built a strong reputation for his business which led to more customers and word-of-mouth advertising.

  • Identifying a niche market: By specializing in locally-made, high-quality furniture, Brian likely identified a niche market that was not being well-served by other retailers and was able to gain a loyal customer base.

  • Expanding the product line: As the company grew, Brian may have expanded the product line to include a wider variety of furniture and accessories, which helped to increase revenue and attract new customers.

  • Building a solid team: By building a strong team of skilled and dedicated employees, Brian likely had the support he needed to expand the business and manage its growth.

  • Strong Marketing: By using different marketing strategies like social media, email campaigns, and physical flyers, Brian likely could reach a wider audience and expand the customer base.

  • Networking: By building relationships with other businesses and organizations in the community, Brian likely had access to new customers, suppliers, and other resources that helped to support the growth of the company.

  • Continuously innovating: By continuously innovating and improving the company’s product and services, Brian likely was able to keep customers coming back and attract new ones.