Building a digital marketing agency from nothing

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.

Ross Hudgens is the founder of Siege Media, a content marketing business specializing in SEO.

The company is completely remote, has a nationwide reach, and works with some of the largest businesses on the internet.

Siege Media's sales process is now fully based on an inbound funnel. Besides SEO, the company also provides graphic design, content creation, and link-building services.

Ross began with a specialty and then expanded his knowledge. He got his first job scanning papers for a pharmaceutical business after graduating from Chapman University in Orange County with a degree in Business Marketing and Creative Writing.

He had been blogging on the side, so he was already familiar with SEO writing and the process of content marketing. That experience later helped him in the development of his content marketing agency.


Listen to the full podcast on ➜