I sold my company
Starter Story
Feb 24, 2026
This is the story of how I sold Starter Story :)
I'm sharing more about how and why here: https://go.starterstory.com/workshop
All love,
– Pat & The Starter Story Team
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So
I
am
flying
to
New
York
City
today
to
have
a
meeting
that
could
change
the
rest
of
my
life
Today
I
might
be
selling
my
company
Starter
Story
for
a
life
changing
amount
of
money
feels
crazy
right
now
and
I
don't
really
know
exactly
how
to
feel
about
it
so
I
figured
Let's
document
almost
10
years
ago
I
moved
to
New
York
City
for
a
job
I
had
no
idea
I
was
going
to
build
a
business
but
I
know
I
did
want
one
thing
more
So
now
I'm
flying
back
to
New
York
City
to
sell
this
thing
that
I
built
and
potentially
go
back
to
a
job
Alright
let's
get
on
this
plane
Okay
so
I
just
landed
at
JFK
My
meeting
is
in
a
couple
hours
I
guess
I
got
a
little
time
so
I
want
to
take
you
guys
a
couple
places
This
right
here
this
is
my
old
apartment
This
is
where
it
all
started
I
was
working
a
developer
job
at
a
small
startup
Six
figures
stable
but
I
wasn't
happy
Something
was
missing
Not
because
the
job
was
bad
but
because
I
wasn't
building
something
that
was
mine
In
this
apartment
right
up
here
I
started
thinking
I
would
come
home
every
night
after
work
and
knew
that
I
wanted
to
build
something
but
I
wasn't
able
to
actually
execute
on
it
And
this
haunted
me
for
months
until
I
found
a
very
special
place
and
I
want
to
take
you
there
right
now
This
right
here
used
to
be
a
Starbucks
It's
closed
now
and
I
guess
that's
kind
of
fitting
I'd
sit
right
there
every
single
morning
and
put
in
two
hours
of
deep
work
before
I
started
my
job
I'd
get
my
coffee
I'd
get
my
laptop
and
I
started
building
something
I
was
writing
I
was
coding
I
was
sending
emails
I
was
interviewing
founders
Nobody
in
there
had
any
idea
what
I
was
doing
and
honestly
I
didn't
either
It
wasn't
impressive
at
all
but
it
was
consistent
I
kept
coming
back
every
single
day
refreshing
Stripe
watching
it
go
from
zero
to
a
couple
couple
hundred
bucks
I
know
it
sounds
small
but
that
was
everything
to
me
and
the
only
question
I
could
ask
myself
was
what
would
happen
if
I
went
all
This
is
the
walk
I
would
do
every
single
morning
on
my
way
to
work
for
a
year
Daydreaming
thinking
about
what
it
would
be
like
to
build
my
own
thing
until
one
day
it
felt
like
too
much
and
I
had
to
make
a
decision
that
would
change
the
rest
of
my
This
right
here
this
is
my
old
job
and
I'll
never
forget
the
day
where
I
worked
up
courage
to
walk
in
there
quit
that
job
and
go
all
in
on
Starter
Story
And
what's
crazy
is
that
quitting
and
freedom
I
thought
that
was
the
goal
but
it
was
really
just
the
beginning
So
my
name
is
Pat
Walls
and
I
work
on
StarterStory
com
When
I
quit
my
job
I
had
about
12
000
to
my
name
That
was
it
The
only
thing
that
I
could
do
was
go
all
in
and
for
a
while
it
was
messy
I
was
trying
all
sorts
of
things
Most
months
nothing
moved
In
some
months
everything
broke
every
single
day
I
just
kept
shipping
Posting
content
interviewing
coding
refreshing
Stripe
over
and
over
and
over
It
never
exploded
overnight
It
just
accumulated
And
slowly
people
started
to
notice
Revenue
started
ticking
up
I
hired
my
first
person
who
was
actually
my
sister
and
that
was
the
first
moment
that
things
started
to
feel
real
Then
another
hire
then
another
It
stopped
feeling
like
a
side
project
and
it
started
feeling
like
a
real
company
And
with
that
came
more
money
but
also
more
responsibility
Man
going
back
to
all
those
places
remembering
the
whole
journey
of
how
I
got
here
was
an
absolute
trip
You
know
what
I
started
thinking
about
a
little
bit
was
why
I
started
this
business
It
was
for
freedom
And
in
so
many
ways
I
got
that
I
achieved
it
No
boss
freedom
of
my
time
to
do
anything
I
wanted
at
any
time
But
then
over
the
years
something
changed
As
the
business
grew
and
it
became
successful
it
all
of
a
sudden
became
my
identity
I
wasn't
just
Pat
anymore
I
was
the
Starter
Story
guy
And
while
I
love
that
and
I
don't
regret
any
of
it
I
realized
that
it
started
to
consume
me
every
day
and
minute
of
my
life
was
dedicated
to
building
this
business
and
making
sure
everything
was
growing
and
everything
was
perfect
If
you
follow
me
online
you
might
have
seen
some
stuff
that
I
posted
about
how
I'd
never
ever
sell
I
meant
it
I
really
did
But
when
the
offer
actually
came
in
I
started
to
think
a
lot
more
about
that
And
I
started
to
imagine
what
life
would
be
like
if
I
wasn't
carrying
this
every
single
day
This
decision
is
one
of
the
hardest
I've
ever
had
to
make
in
my
life
Am
I
selling
because
it's
the
right
thing
to
do
on
paper
Or
am
I
just
doing
this
because
I'm
tired
and
ready
to
move
on
I
wish
I
had
an
answer
right
now
but
I
honestly
don't
know
Anyways
looks
like
it's
that
time
As
I
walked
toward
that
office
I
kept
thinking
about
the
cage
how
something
I
built
slowly
took
it
away
And
I
asked
myself
am
I
still
building
Or
am
I
just
holding
on
Holding
it
so
close
because
I
was
afraid
of
what
it
would
mean
to
lose
it
Afraid
of
who
I
would
be
without
it
And
in
that
moment
I
realized
something
The
goal
was
never
just
money
It
was
to
build
something
bigger
than
myself
Something
real
something
that
didn't
depend
entirely
on
me
And
somewhere
along
the
way
that
happened
Starter
Stories
stopped
being
about
me
years
ago
It
became
about
the
team
about
the
process
about
the
thousands
of
founders
we
interviewed
and
the
millions
of
people
who
watch
these
stories
and
get
inspired
And
if
that's
actually
true
then
maybe
I'm
the
one
holding
it
back
If
I
really
want
this
thing
to
grow
beyond
me
then
I
have
to
let
it
go
So
in
that
moment
all
of
a
sudden
it
didn't
feel
like
signing
my
life
away
It
felt
like
I
was
closing
a
chapter
and
letting
Starter
Story
become
what
it
was
always
meant
to
be
That's
it
guys
The
deal
is
done
I
made
the
decision
I'm
not
sure
if
it's
the
right
one
but
it's
all
over
now
It
doesn't
feel
like
winning
or
anything
like
that
It
just
feels
like
closing
a
chapter
Don't
worry
I'm
going
to
tell
you
all
about
the
deal
But
before
I
do
that
I
got
to
go
to
bed
and
I
got
to
go
home
I'll
see
you
back
in
Florida
I'm
back
home
now
The
deal
is
done
Starter
Story
was
acquired
by
HubSpot
a
public
company
and
that
honestly
feels
surreal
to
say
out
loud
When
I
started
the
conversation
with
HubSpot
what
mattered
less
was
the
numbers
and
more
on
alignment
They
want
to
help
us
scale
things
and
do
more
and
not
change
what
Starter
Story
was
built
on
We're
going
to
have
the
same
team
same
mission
and
the
same
obsession
with
telling
stories
of
founders
who
are
actually
out
there
building
cool
stuff
to
inspire
you
If
anything
we're
going
to
have
more
resources
bigger
interviews
more
shows
better
production
more
tools
and
more
experiments
So
if
you're
a
fan
of
the
channel
I'd
love
to
hear
your
feedback
on
what
we
can
do
next
If
you
put
a
comment
down
there
I'll
make
sure
to
read
all
of
them
This
whole
thing
happened
not
because
of
me
but
because
of
you
Every
single
person
who
watched
our
channel
supported
us
you
were
a
part
of
this
story
And
I
mean
that
from
the
bottom
of
my
heart
I'm
not
just
saying
it
So
seriously
thank
you
for
following
along
Eight
years
ago
I
was
sitting
in
a
Starbucks
at
six
in
the
morning
doing
my
deep
work
I
just
knew
that
I
wanted
to
build
something
and
I
kept
showing
up
I
hope
this
is
proof
that
your
life
can
change
in
just
a
few
short
years
Not
because
of
one
big
lucky
break
but
because
you
believe
in
yourself
over
a
long
enough
number
of
days
months
and
years
for
that
to
compound
So
how
much
did
we
sell
for
Unfortunately
I
can't
share
everything
in
detail
but
I
will
say
this
It
was
life
changing
and
I'm
not
trying
to
flex
I
wanted
to
make
this
video
to
show
the
real
process
of
what
it's
like
to
build
something
and
go
through
the
emotions
of
selling
it
and
making
that
decision
The
uncertainty
the
emotion
the
mechanics
If
you
found
this
interesting
I
am
going
to
go
a
little
bit
deeper
into
that
How
the
deal
happened
how
to
build
a
sellable
business
what
I
learned
negotiating
everything
So
if
you're
interested
I
put
a
link
down
there
in
the
description
where
we're
going
to
go
over
all
that
live
and
we'll
be
doing
that
in
a
few
days
Time
to
get
back
to
work
We
got
a
lot
more
videos
in
the
pipeline
Thank
you
guys
for
watching
and
I
hope
you
enjoyed
this
video
Peace
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