Best
kept
secret
in
business
is
this
product
right
here
What's
up
Starter
Story
My
name
is
Pat
I'm
the
founder
of
Starter
Story
and
these
are
the
essential
tools
I
use
to
make
over
a
million
dollars
a
year
This
might
not
be
as
cool
as
GQ
I'm
just
a
regular
guy
but
I
wanted
to
show
you
just
some
of
my
little
tchotchkes
and
random
things
that
I
use
to
make
money
online
The
first
tool
that
I
use
is
Loom
I
use
Loom
for
like
everything
Anytime
I
was
gonna
write
an
email
email
or
give
someone
feedback
on
something
or
delegate
some
sort
of
project
or
teach
someone
in
my
business
how
to
do
something
or
give
them
feedback
I
use
it
instead
of
writing
an
email
I
think
the
craziest
story
about
Loom
is
my
buddy
Peter
Levels
LevelsIO
on
Twitter
if
you're
not
familiar
I
was
telling
him
about
some
stuff
that
I'd
done
with
email
marketing
just
recorded
a
quick
five
minute
Loom
video
went
over
all
of
our
Klaviyo
flows
sent
it
off
to
him
just
thinking
nothing
of
it
He
comes
back
to
me
and
he's
like
yo
this
is
the
most
valuable
thing
I've
ever
watched
I
think
you
could
actually
just
sell
this
Loom
video
I
created
the
Stripe
payment
link
we
put
it
online
and
it
made
20
000
in
one
day
just
from
pre
orders
Didn't
even
have
to
do
anything
It
was
just
a
five
minute
Loom
video
became
20
000
in
a
day
the
most
money
I'd
probably
ever
seen
a
day
at
that
point
All
right
this
is
my
latest
obsession
which
is
tea
I'll
let
you
guys
know
that
I
have
a
very
addictive
personality
and
a
few
years
ago
I
found
myself
addicted
to
caffeine
addicted
to
coffee
I
found
myself
having
five
cups
a
day
day
and
then
I
found
myself
having
panic
attacks
and
anxiety
where
my
whole
body
was
tingling
all
the
time
and
I
thought
that
I
had
cerebral
palsy
but
I
looked
it
up
and
it
was
just
anxiety
So
a
couple
years
ago
me
and
my
girlfriend
girlfriend
decided
to
just
quit
coffee
and
switch
to
tea
This
is
my
new
favorite
thing
and
my
favorite
tea
I
just
love
the
taste
of
it
is
Earl
Grey
and
it's
actually
really
cheap
Basically
you
just
get
this
tea
right
here
and
you
get
hot
boiling
water
in
here
and
then
you
just
scoop
some
tea
in
there
and
this
really
isn't
gonna
work
because
this
isn't
actually
hot
water
right
now
but
let's
pretend
that
that's
gonna
steep
for
a
little
bit
and
then
after
about
four
minutes
I
get
my
little
cup
and
check
this
thing
out
This
is
what
is
this
thing
called
again
A
cup
No
this
one
Cup
But
basically
you
take
this
you
put
it
on
top
and
it
has
this
little
magical
little
device
right
here
where
it
just
goes
right
through
and
then
you
have
your
tea
right
here
Put
the
cap
back
on
and
enjoy
your
tea
Ah
All
right
what
is
this
yellow
thing
This
is
my
favorite
book
This
is
the
book
that
changed
my
life
It's
called
Deep
Work
When
I
first
started
my
business
it
was
a
side
hustle
I
had
a
full
time
job
and
obviously
I
had
to
pay
the
bills
I
had
to
go
into
work
from
9
a
m
to
5
p
m
and
that
left
me
with
only
a
few
hours
left
in
the
day
to
actually
make
progress
and
I
found
myself
kind
of
scattered
I
had
Twitter
open
I
had
all
these
different
things
open
and
I
wasn't
getting
anything
done
Then
I
found
this
book
and
I
learned
about
this
idea
of
deep
work
which
is
basically
distraction
free
work
so
I
actually
built
my
business
while
I
had
a
full
time
job
by
waking
up
early
going
to
the
Starbucks
down
the
street
locking
in
putting
my
headphones
on
putting
my
playlist
on
blocking
all
sites
blocking
all
distractions
turning
my
phone
off
and
just
doing
deep
work
Actually
coding
writing
delegating
and
doing
the
hardest
scariest
things
that
I
had
to
do
to
actually
get
a
business
launched
while
I
had
a
full
time
job
After
365
days
I
built
a
business
that
made
money
and
I
was
able
to
quit
my
job
and
it
was
really
just
that
deep
work
showing
up
every
day
and
actually
making
progress
in
this
crazy
distracted
world
that
we
live
in
And
shameless
plug
I
believe
in
deep
work
so
much
that
I've
created
a
community
around
deep
work
Inside
the
Starter
Story
Academy
there
are
hundreds
of
people
doing
deep
work
right
now
logging
their
progress
logging
their
deep
work
hours
building
their
idea
getting
feedback
and
actually
launching
their
thing
and
changing
their
life
If
it's
something
that
you
think
that
you
would
be
interested
in
trying
out
you
can
download
our
deep
work
checklist
It's
a
full
checklist
on
how
to
do
the
most
effective
deep
work
if
you
have
a
full
time
job
and
how
that
can
tie
into
actually
building
a
business
The
link
is
in
the
description
I'd
love
if
you
guys
checked
it
out
So
this
is
a
16
inch
MacBook
Pro
It's
the
perfect
size
if
you
know
what
I'm
saying
I
think
the
16
inch
is
perfect
because
it
has
a
big
enough
screen
that
you
can
not
need
an
external
monitor
and
also
it
can
fit
in
your
backpack
I
like
it
so
that
this
is
all
that
I
need
so
that
if
I'm
working
from
a
coffee
shop
or
I'm
working
from
the
airplane
I'm
working
from
somewhere
all
the
way
across
the
world
or
if
I'm
just
working
in
my
house
that
I
don't
need
anything
I
don't
need
a
mouse
I
don't
need
a
keyboard
I
don't
need
an
external
monitor
I
have
my
whole
setup
right
here
If
Apple
charged
20
000
for
this
I
would
still
buy
it
I
think
it
is
the
most
it
just
blows
my
mind
that
in
2024
now
that
you
can
build
a
billion
dollar
business
from
one
laptop
and
one
idea
Do
you
remember
the
video
with
Alice
Goldberg
I
think
his
name
was
It
was
my
laptop
we
were
using
for
B
Roll
and
they
were
talking
about
all
the
crumbs
crumbs
on
his
laptop
in
the
comments
That
was
because
when
we
flew
there
I
ate
one
of
those
little
gingerbread
things
they
give
you
on
the
flight
and
I
got
crumbs
all
over
it
You've
probably
heard
of
this
before
this
is
Reddit
One
of
the
biggest
websites
in
the
world
one
of
the
biggest
platforms
in
the
world
one
of
the
best
ways
to
get
the
first
customers
for
your
startup
I
created
Starter
Story
I
thought
it
was
gonna
be
this
massive
success
when
I
first
created
the
website
and
then
no
one
showed
up
right
After
a
few
months
of
trying
to
figure
out
how
can
I
get
customers
I
created
one
post
on
Reddit
that
essentially
went
viral
and
it
wasn't
even
that
viral
It
got
like
400
upvotes
or
something
like
that
but
that
led
to
like
1
000
people
that
signed
up
for
my
email
list
and
then
led
to
the
first
customers
and
the
first
audience
building
that
I
ever
did
The
hard
part
about
Reddit
is
Redditors
they
fucking
hate
spam
They
can
smell
your
solicitation
from
a
mile
away
My
advice
for
anyone
who's
trying
to
get
their
first
customer
on
Reddit
or
trying
to
just
get
their
first
customer
in
general
general
is
go
to
those
subreddits
sort
by
the
top
posts
and
look
for
posts
that
are
kind
of
secretly
showing
off
a
startup
You'll
probably
figure
something
out
and
don't
give
up
on
the
first
try
either
Keep
trying
and
eventually
you'll
get
your
first
customer
I
know
like
a
bunch
of
founders
we've
interviewed
some
people
here
on
Starter
Story
who
through
one
Reddit
post
they
changed
their
life
they
quit
their
job
and
they
built
a
business
business
that
changed
their
lives
Duh
Ooh
I
love
that
smell
All
right
so
what
do
we
got
here
All
right
we
got
my
favorite
thing
probably
in
the
world
which
is
tennis
When
you're
building
a
business
especially
if
you're
doing
something
like
a
solopreneurer
you
get
so
caught
up
in
the
online
world
and
all
the
results
and
all
the
metrics
that
one
of
the
best
things
I've
done
is
found
a
hobby
that
can
take
me
away
from
that
for
even
just
an
hour
or
two
per
day
I
picked
up
tennis
maybe
four
years
ago
when
COVID
was
happening
You
know
before
that
I
was
doing
a
lot
of
running
I
ran
a
couple
of
marathons
I
liked
running
but
I
would
always
kind
of
dread
dread
going
for
runs
a
little
bit
And
when
I
started
playing
tennis
I
found
myself
wanting
to
get
up
early
in
the
morning
and
go
play
and
looking
forward
every
single
time
For
anybody
that's
struggling
to
get
to
the
gym
gym
or
work
out
my
number
one
advice
is
to
find
something
that's
actually
fun
to
do
that
doesn't
feel
like
working
out
I've
heard
rock
climbing
is
pretty
good
I've
heard
pickleball
and
tennis
is
the
one
for
me
Djokovic
Novak
Djokovic
is
my
favorite
tennis
player
because
he's
the
black
sheep
Nobody
liked
him
He
was
the
underdog
And
as
you
guys
know
I
love
the
underdog
This
right
here
this
is
our
pride
and
joy
This
is
our
100
000
YouTube
subscriber
plaque
In
2024
it
doesn't
matter
what
product
you
build
It
doesn't
matter
how
good
your
product
is
It
is
about
the
distribution
of
your
product
YouTube
is
I
think
one
of
the
best
ways
to
do
that
because
there's
real
people
watching
this
right
now
real
people
behind
the
screen
Actually
you
build
a
relationship
with
can
change
your
life
overnight
by
just
creating
a
video
How
crazy
is
that
So
I
think
that's
amazing
I
think
that
YouTube
is
the
future
Like
you
just
saw
that
Tom
Brady
and
Cristiano
Ronaldo
created
YouTube
channels
Everybody
wants
to
be
on
YouTube
Everybody
wants
to
be
a
YouTuber
now
and
it's
definitely
not
too
late
So
I
think
that
YouTube
is
probably
one
of
the
most
it's
the
most
essential
thing
in
Starter
Stories
business
It
has
changed
our
business
and
I
wanna
create
more
great
content
that
you
guys
love
and
we'll
see
you
at
a
million
subscribers
So
tell
me
about
your
day
This
one's
gonna
get
dark
by
the
way
Yeah
good
My
name
is
Pat
and
I'm
a
nicotine
aholic
This
is
Zin
These
are
pouches
of
nicotine
that
you
can
put
into
your
mouth
and
get
high
Being
completely
transparent
and
vulnerable
I've
been
addicted
to
nicotine
on
and
off
my
whole
life
In
high
school
I
had
my
first
cigarette
and
I
loved
that
shit
That
shit
was
amazing
I
was
chasing
that
high
for
a
long
time
I'm
not
proud
of
this
I'm
ashamed
of
it
but
the
goal
of
this
video
video
is
to
be
honest
with
you
and
show
you
the
actual
things
that
I
use
on
the
day
to
day
I
like
it
for
zoning
in
for
coding
Pop
that
in
zone
in
put
my
headphones
on
and
just
do
the
thing
This
shit
is
super
addicting
and
actually
my
family
has
a
history
of
heart
disease
So
when
I
told
my
doctor
this
they
told
me
that
I
needed
to
get
off
of
it
immediately
So
right
now
put
it
in
the
comments
comments
and
tell
me
that
I
should
stop
and
I
hope
to
be
off
it
by
next
time
Billion
dollar
company
Fucking
legit
Best
kept
secret
in
business
is
this
product
right
here
Tell
me
about
it
This
is
Klaviyo
It
is
email
marketing
software
It's
email
and
SMS
marketing
software
Right
now
we
have
a
list
of
250
to
300
000
people
which
means
we
spend
about
4
000
a
month
month
and
send
some
millions
of
emails
every
month
This
is
actually
cheap
compared
to
the
revenue
that
it
generates
It
technically
generates
somewhere
between
80
to
120
000
a
month
It's
different
every
month
but
that
would
be
like
an
average
of
what
that
looks
like
So
funny
story
is
actually
Klaviyo
they
were
the
very
very
first
sponsor
of
Starter
Story
The
CEO
who
started
it
he
sent
me
a
check
for
12
000
to
sponsor
the
newsletter
They're
probably
a
big
reason
that
Starter
Story
exists
now
But
you
don't
have
to
use
Klaviyo
I
think
the
most
important
thing
is
that
you
do
implement
some
sort
of
email
marketing
strategy
into
your
business
I
think
it's
one
of
the
most
underrated
things
that
people
don't
actually
do
Really
simple
stuff
like
having
a
welcome
sequence
When
someone
signs
up
to
your
email
list
you
send
one
two
three
four
five
different
emails
and
tell
a
story
in
your
emails
and
then
set
up
basic
stuff
like
when
they
go
to
your
checkout
page
and
they
don't
buy
something
you
send
them
some
emails
to
remind
them
and
potentially
even
send
them
a
discount
These
are
either
called
email
flows
or
email
sequences
All
businesses
that
make
a
lot
of
money
they
do
this
So
yeah
Klaviyo
that
shit
works
Thank
you
guys
for
watching
I
hope
you
got
some
inspiration
maybe
found
a
cool
thing
or
two
I'll
see
you
guys
in
the
next
one
Peace