The 6-Figure Houseplant Blogger

Raffaele Di Lallo

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Updated: November 19th, 2023

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Raffaele Di Lallo is the founder of the houseplant blog website Ohio Tropicswhich he started around five years ago in 2017.

In 2021 his blog generated over 300,000 page views per month, translating into around $10,000 in revenue. About 80 to 90% of the revenue comes from display ads, and a small portion is generated from affiliate commissions.

As he managed to draw a six-figure income from his blog Raffaele has finally decided to leave his day job and work full-time on Ohio Tropics. He has also written a book on houseplant care tips named Houseplant Warrior, which is available both in hardback & eBook.

Raffaele is using Mediavine to display advertisements on his website. Raffaele stated that he has increased his ad revenue by utilizing some of the tools and analytics provided by Mediavine.

His blog’s RPM (revenue per thousand impressions) varies throughout the year. On a good month, his RPM is in the $50-$60 range, though a $40 RPM is closer to his average.

Raffaele includes links to Amazon products that he has personally used and recommends on his blogs, but this is not his primary focus.

He is responsible for all of OhioTropics' content production. Once he tried to hire a content writer, he was not 100% satisfied with the outcome and decided to manage things independently.

Raffaele likes to share his experiences with cultivating and caring for houseplants, which is challenging to outsource.

The founder has 165k followers on Instagram, and last year, one of his posts drew the interest of a significant plant company. Along with expanding his blog's content, Raffaele wants to expand his YouTube channel, Ohio Tropics Houseplant Care.

Best Strategies Raffaele Used To Grow His Blog

Writing informative content that answers people's questions
Updating old posts & creating new content
SEO
Using Ahrefs for keyword research (low competition, high volume search terms)
Google Search Console to grab new keyword ideas
Focusing on what generating revenue