How a Part-Time Dinosaur Podcast Became a Full-Time Business

Updated: May 18th, 2023

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I Know Dino is a dinosaur podcast produced by the husband and wife team of Garret Kruger and Sabrina Ricci. Primarily it started as a side business and is now the world's #1 dinosaur podcast, is

They conducted interviews with paleontologists, held dinosaur-related discussions, and created a vibrant community of dino enthusiasts.

The podcast didn't become successful right away. Instead, it took the two of them six years before they felt secure enough to work full-time in the company.

Since new dinosaur species are discovered frequently, she and Garret recognized a need for a podcast that would cover these discoveries.

The couple started their website in 2012 and their podcast in 2015 as hobbies, hoping that it might, at most, bring in a little extra money.

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