0 To 1 Million In 6 Months Selling Overlanding Gear With Andrew Youderian

Andrew Youderian

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Updated: November 19th, 2023

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Andrew Youderian is the founder of Overlander - a truck parts and accessories company based in Tucson, Arizona. Overlander is a brand-new niche online retailer offering a wide range of dependable, high-quality equipment for off-road expeditions.

Overlander has a broad product catalog with more than 1,000 items and room to grow.

The team set an ambitious goal to establish the brand and its online store as the go-to source for a wide variety of high-quality, tried-and-true equipment within just five months of their launch.

The company was a success almost immediately as it made around $78,000 in gross sales in its first month, and within just six months, it managed to make nearly a million.

They utilized video as much as possible, including the stunning Overlander feature video on the homepage and top-notch educational buyer guide videos for each product category.

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