Attest: Growing a SaaS From Zero to First Million ARR in 7.5 Months - with Jeremy King

Jeremy King

•

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.

Jeremy King is the CEO and founded Attest in 2015. This consumer market research company is based in London and New York. It’s a fast-scaling SaaS technology business platform that offers top-level accuracy & speed.

Their tool allows organizations to use ongoing insights to get a market edge in audience knowledge. Attest makes it simple for everyone to do consistent research, achieve clear insight, and regularly identify possibilities with user data by merging exceptional speed and data quality with on-demand research expertise.

Jeremy holds his MBA from Harvard Business School. He trained as a scientist based on genetics, ecology, and animal behavior. He also takes part in improving state primary schools with his charity work. Before Attest, as a consultant, he had 9 years of experience leading global teams across industries at McKinsey & Company.

After leaving McKinsey, Jeremy created a SaaS application facilitating market research for B2C businesses.

He observed that rather than relying on facts from market research, these businesses frequently made guesses about what customers desired. This made him think he could devise a solution to help them reach logical conclusions.

His spouse gave him six months to work on the idea and get the business working. From the onset, he knew he had to validate the idea fast and build a working product.

He interviewed retail store managers on the data they wished they had about the target customers that would help them achieve more sales.

He then interviewed 200+ people and presented the data to retail store managers. His solution intrigued many potential customers, who called investors to invest money in his company.

The founder pitched Series B and C investors, and although they did not invest, he walked away with their feedback. Besides, the series B and C investors would recommend him to seed and pre-seed investors.

He would then ask his potential customers to contact the seed stage and pre-seed stage investors, asking them to invest in Attest.

Attest Ended up raising 650,000 Pounds in 4 months and hit $1M ARR in just 7.5 Months.

Since its inception, several investors have offered more than $100 million of investment capital, including NEA.

Attest currently has over 125 million customers across 58 countries worldwide using this platform to do market research. The company has crossed over $10M ARR

Some of their popular clients include Brew Dr. Kombucha, Unilever, Klarna, and Santander, among many more.

Their tool specializes in:

Brand Intelligence
Market Intelligence
Innovation
Data Analytics
Consumer Insights