Esben Friis-Jensen of Userflow On The 5 Things You Need To Know To Create a Successful Software Business

Updated: June 12th, 2023

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  • In May 2018, Esben Friis-Jensen and Sebastian Seilund established Userflow - a no-code platform for creating product tours and onboarding tutorials.
  • Userflow is entirely bootstrapped and generates over 7-figures in revenue per year.
  • They offer three packages with a typical SaaS-based subscription model which can be purchased on a monthly or annual basis.
  • The four-person team at Userflow has been successful in acquiring more than 400 clients.

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