How Mented Cosmetics Grew From Side Hustle To Multi-Million Dollar Beauty Brand (w/ KJ Miller)

KJ Miller and Amanda Johnson
$490K
revenue/mo
2
Founders
20
Employees
Mented Cosmetics
from New York, NY, USA
started January 2017
$490,000
revenue/mo
2
Founders
20
Employees
200K
alexa rank
257
followers
7.37K
followers
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How Mented Cosmetics Grew From Side Hustle To Multi-Million Dollar Beauty Brand (w/ KJ Miller)

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Amanda Johnson and KJ Miller came together to create Mented Cosmetics, a multi-million dollar beauty brand that honors women of all colors.

Since launching its cosmetic line in 2017, they have gone from producing its best-seller nude lipsticks to becoming one of the most in-demand all-expanding beauty lines for Black and Brown women.

The co-founders of Mented Cosmetics are the 15th and 16th African-American women to ever secure $1 million in venture capital for the expansion of their company.

Mented has been featured in Vogue, Vanity Fair, and Allure and helps women feel seen and empowered with its inclusive shade range. In addition, Essence Magazine praised them as having the "best nude lipsticks we've ever worn."

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KJ Miller and Amanda Johnson, Founder of Mented Cosmetics
Pat Walls,  Founder of Starter Story
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