How Mented Cosmetics Grew From Side Hustle To Multi-Million Dollar Beauty Brand (w/ KJ Miller)

Updated: November 19th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.

Amanda Johnson and KJ Miller came together to create Mented Cosmetics, a multi-million dollar beauty brand that honors women of all colors.

Since launching its cosmetic line in 2017, they have gone from producing its best-seller nude lipsticks to becoming one of the most in-demand all-expanding beauty lines for Black and Brown women.

The co-founders of Mented Cosmetics are the 15th and 16th African-American women to ever secure $1 million in venture capital for the expansion of their company.

Mented has been featured in Vogue, Vanity Fair, and Allure and helps women feel seen and empowered with its inclusive shade range. In addition, Essence Magazine praised them as having the "best nude lipsticks we've ever worn."


Listen to the full podcast on ➜