Chubbies: The Success Story of Shorts with Unique Design

Updated: February 16th, 2024

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.


  • Founders Tom Montgomery, Preston Rutherford, Hency, and Ranier Castillo started this menswear brand called Chubbies in 2011.
  • They offer various items, including swimsuits, bathing suits, swim shorts, casual wear, and accessories for men.
  • The fact that the brand's founders were skilled at producing and marketing clothing played a crucial part in the brand's success.
  • Since Chubbies was founded, it has grown its net sales from $2.4 million in 2012 to $44.1 million in 2020.

article

Read the full story on medium.com ➜