$25m gong acquisition? New founder hits $2m run rate in 5 months

Updated: November 19th, 2023

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  • Greg Reffner is the creator of Conversational Intelligence software who also launched Abstrakt. ai in March 2020, just as the pandemic was causing the entire planet to collapse.
  • Abstrakt is a real-time & practical call coaching software that helps every sales rep and leader avoid the agony of forgetting their number by combining machine learning, natural language processing, and custom algorithms.
  • The founder invested $60,000 of his own funds to develop a proof of concept before finally launching Abstrakt.ai in March 2020.
  • Greg looked for a technical Co-Founder to launch Abstrakt.ai with him because he isn't a technical person.
  • Abstrakt.ai raised an additional $500,000 in a Seed Round at the end of 2021, valued at $4 million.


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