Conquering Chaos: How Clate Mask Grew Infusionsoft into Keap

Updated: November 19th, 2023

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  • Keap was primarily founded in 2001 and back then the company used to be called Infusionsoft. The founders of Keap, Clate Mask and Scott Martineau, rebranded Infusionsoft in 2019.
  • Keap offers CRM and sales and marketing automation that can streamline any business process by integrating with more than 2,500 software applications.
  • At the moment, Keap has grown to become $100 million dollar company.
  • They now offer Max Classic, the original Infusionsoft product, Keap Lite, Pro, and Max. Currently, 60% to 70% of new customers buy the Pro product, though demand for their Lite product is also rising.

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