Case Study: A Sweaty Startup

Bryan Clayton

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Updated: May 18th, 2023

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Bryan M. Clayton, Gene Caballero, and Zach Hendrix established the company GreenPal in 2012.
With the help of this online marketplace, homeowners can find local lawn care specialists who offer same- or next-day services.
In the past, Hendrix, Clayton, and Caballero collaborated on projects related to landscaping which eventually resulted in these three coming together to build their own successful lawn care business in the US.
GreenPal currently offers its services in more than 140 locations across the US.

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