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First $1,000: Lutheran Pastor Sells & Ships “Consecrate” Subscription Boxes

Ruth E. Hetland
Founder, ConseCrate
from Minnesota City, MN, USA
started July 2020
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First $1,000: Lutheran Pastor Sells & Ships “Consecrate” Subscription Boxes

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  • Ruth E. Hetland curated ConseCrate in the summer of 2020. ConseCrate is the subscription container and a present unusual marketplace for the clergy and ministry members.

  • ConseCrate subscription box contains books, ministry gear, well-being products, sustainable solutions, and diverse treasures, & get the right of entry to online media & education from different and out-of-the-box minds.

  • Ruth launched ConseCrate after trying numerous side hustles that never took off. After serving as a pastor for over two decades, she decided to try something new.

  • She got the idea of ConseCrate from ministers and decided to dig in deep. She researched how to start a subscription box and what to put into the boxes.

  • She focused on sending attractive and lightweight boxes to save on postage.

  • In August 2020, she started taking pre-orders because she did not want to invest her savings. Taking Pre-orders for three months enabled her to raise enough money to launch her first box.

  • Ruth received 175 orders of her first gift box, and by the time her first order shipped out, she had already made her first $1,000 because her startup cost was minimal.

  • Within a few months after launch, ConceCrate ships 500 boxes monthly.

  • Her business grew organically through **Instagram, TikTok, and Facebook.

  • To expand her business, she focuses on providing gift boxes for conferences & retreats.


Ruth E. Hetland, Founder of ConseCrate
Pat Walls,  Founder of Starter Story
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