10er: Bootstrapping The Danish Patreon to $2,000/month

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Updated: November 19th, 2023

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Mikkel Malmberg founded 10er.app, a Danish Patreon app designed for creators to accept payments from their loyal fans.

The payments for 10er are automated and ongoing. It provides you with security and an opportunity to make plans. The app encourages your creative freedom while allowing you to be in direct contact with your fans, who wish the best for you.

The founder, Mikkel, is a stand-up comedian from Denmark. He first gained national attention in 2010, when he finished third in the fourth round of Comedy Fight Club on TV 2 Zulu. He also co-hosted the Danish comedy podcast Fup I Farvandet with Comedy Fight Club in March 2011.

The founder loves creating things and has built & run quite a few side projects and had to consciously keep the number of projects he will work on limited to a certain number. Before 10er, he built Brainbow, a product studio, and then developed 10er as a side project of Brainbow to help creators.

Malmberg is an interdisciplinary artist and self-starter. His goal is to provide platforms for artists as well as apps for expert consumers.

A Glimpse Of How The Project Started & Key Milestones

Mikkel dropped out of university to start a stand-up comedy.
Doing stand-up comedy led him to create 10er.app Through this, he took donations from his audience.
Being a programmer, building his service as a side project seemed the more straightforward solution.
He built 10er as a Ruby on Rails app, and the first month it charged money was December 2014.
Marketing strategies were his podcast & marketing blogs.
Within a few months after launch, his successful side project has seen significant growth and almost reached its desired $2,000/month mark.
10er.app solved Mikkel’s problems, & it’s making a nice bit of recurring revenue, and it takes very little work to maintain.