How I Used Reddit to Build a $34K/Month SaaS

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How I Used Reddit to Build a $34K/Month SaaS

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Jan 26, 2026

Romàn Czerny runs a SaaS that makes $34K per month. And much of his early growth is thanks to a genius Reddit strategy. This video is a focused, tactical Reddit playbook: the templates that work, how to avoid getting banned, and how to turn Reddit into a consistent revenue channel for your app.

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Follow Roman: https://x.com/romanbuildsaas
Check out his app: https://gojiberry.ai/

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🏁 We're hiring: starterstory.com/jobs

This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.

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Transcript

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Coco AI (link)

This is by far the best channel to get users on your products

Meet Romain a guy who launched his SaaS just 6 months ago and already surpassed 30 000 MRR

We've generated over 11 million views in just a few months

His strategy Reddit

This post alone got us thousands of visitors to our website

But Romain wasn't just posting randomly He had a very calculated approach to finding

content ideas creating them and then getting them on the front page

I asked Romain to come onto the channel to break down his entire Reddit system

the one that took his SaaS from 0 to now 30 000 MRR and he broke down everything

including how to warm up your accounts properly how to make sure your posts always get seen

and why Reddit is still the untapped channel to grow your SaaS in the early days

Alright this one is one you cannot miss I'm Pat Walls and this is Starter Story

Alright before we jump in Romain is about to share his entire system

for how to get seen and how to get users on Reddit

What he's done is not new We've covered a bunch of Reddit growth stories here on this channel

so I decided to put together a playbook that you can download right now

on how you can get your first 100 users on Reddit

Reddit It is the combination of many different strategies from actual founders that I've

talked to onto this channel I put it all in one place and you can download it right now

I will put the link in the description but without further ado let's get into the interview

Alright Romain welcome to the channel It is amazing to have you on

Tell me about who you are what you built and what's your story

Hello everyone My name is Romain I'm the co founder of Gojiberry AI

We are an intent based outreach tool We do about 30k MRR

Four months ago we were doing zero in revenue and Reddit is an important part in our success

so I'm really excited to talk to you about that

Okay I'm really excited to talk about this especially Reddit

because Reddit is one of my favorite channels especially for early founders

This is going to be a fun one But first before we get into that I want to understand

what is the business that you built What's the business model

And then I want to walk through some of your dashboards and show off

how much this business is making

Yeah so we are a SaaS business We have three types of subscription

Most of our users are on the 19 plan so you get an unlimited amount of high intent lead

and you can connect them directly through our platform

So our users get better results than using regular outreach tools

One of our main ways to get users or at least at the beginning was Reddit

So we got 11 million impressions on Reddit which is insane

If we would have paid for that that would have cost us hundreds of thousands of dollars

And so that way we got our let's say

100 first customers and we are still getting customers today

So here you can see that 24k MRR so that's around 30k

And the growth is pretty good so we are really happy with how it's going

11 million impressions on Reddit is insane

We're going to dive all into exactly how you got that

what kind of posts you did and everything

But before we do I want to understand your background

How do you get into building apps and building SaaS

How do you get to this point

So originally I was a mechanical engineer

And a bit before COVID I was wondering if I wanted to stay an employee

So I learned how to do affiliate marketing

I got my first success

So I made a bit of money

I got into freelancing

So in 2023 I launched my first SaaS called Coco AI

We scaled it to 50k MRR with outreach

Then we sold it to a US venture

Then when we sold this business we looked at what made this business great

And actually it was the acquisition

So the acquisition method we had in marketing was outreach

So that's what made us build Gojiberry AI

Okay cool

Well thank you for sharing that

Before we get into the nitty gritty details

can you just give me a high level overview

of how Reddit impacted your business and how it helped it grow

So I think we cracked the Reddit distribution

We got more than 11 million impressions

and more than 40 000 visitors on our website which is insane

But that's only the visible part because every time we have a demo call

or we talk to other leads on other platforms

almost all of them have seen us on Reddit

And so they say oh you are the Reddit guy

And so that helps us a lot because the more your leads see you

the more you are likely to close them during a call

Let's dive into an example

I want you to show me one or two actual Reddit posts

and walk me through these and why they worked

and how others could do something similar

Sure

This post is called I paid five inferences on LinkedIn to promote my SaaS

Here's what 1 250 got me

And it got 160K views 543 upvotes

In terms of visitors it got us something like 2 000 visitors

And out of 2 000 visitors we probably got something like 10

or 15 clients out of these posts

Also something that's really important when you do a post like this

you have to tell a story and you have to show proof

So here for example I've included the influencer post

and all the proof that are available

For the people that are listening here and are thinking

OK but I haven't launched or I don't have any success to share

then you can also explain what you are doing

For example I got rejected from the Y Combinator interview

So we got selected for the interview but we failed the interview

interview Well I said OK why not make it a post

And we got more than 179 000 views

We got maybe 15 clients out of this

So you can turn any event happening in your life into a Reddit post

What Roman is doing here is just amazing

He's generating millions of views on his app just from Reddit

This is an incredible marketing system I haven't really seen anyone do before

And if you love crazy growth strategies and stories like these

then you definitely need to check out The Hustle which is today's sponsor

The Hustle is a free email that covers awesome business case studies and stories

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I'm talking wild stuff like how a guy made millions running out backyard pools

or why gas station pizza is secretly dominating fast food

I've been reading The Hustle for years

It's an email I read every time it lands into my inbox

It's quick easy to read and it always gives me a story to share with my friends

So if you just love discovering new business ideas before everyone else

then definitely check out The Hustle

Just hit the link in the description subscribe to The Hustle

and you'll get daily stories to keep you in the loop

on what's working in business tech and startups

Thank you to The Hustle for sponsoring this video

Let's get back to the story

All right Roman I want to dive into this Reddit post you have right here

this Y Combinator post

What do you think would be like the top three reasons why this post went viral

that people watching this can learn from and try to do with their own Reddit posts

Sure so first thing would be using AI

So how I write my post is really simple

First I'm not English native

So what I do is I tell my story to ChatGPT by voice

and then I ask ChatGPT to translate and correct my post

So that's something that works really well

because you can dive way deeper into details

than if you have to write everything

Second thing why it worked is the initial start

So you need to get as many upvotes as you can in the first 5 to 10 minutes

So what I do to make it work is I have a group of friends

friends where we share each other's Reddit posts

And every time someone shares the post we all go like upvote and comment

And then third thing that's really important

is never putting your sass directly in the post

You can trigger curiosity by highlighting it

And as I said before putting some proof

and the people reading this post know that it's real

and that we are not telling a fake story

Okay so what would be your playbook for starting over right now in 2026

in getting Reddit off the ground as a marketing channel

in a way to get your first 10 100 000 users

So first you need a fresh account

You need one account per browser

So for example I have one account on Chrome

one account on Mozilla one account on Safari

and that's more than enough to keep it safe

And when you create an account do not create it with a new email

So if you do the combo new email plus new Reddit account

you will get banned right away

Step two once your account is created you have to add a profile picture

you link your sass in the bio

and you activate the secret feature that hides your feed

So when you do Reddit marketing and heavily post on Reddit

some people are going to go to your profile

and see that you are always talking about the same sass

and they will say he's advertising way too much

So that's a really useful feature

Step three for the first 7 to 14 days

don't even think of doing marketing

You will just post comments you will upvote

this will warm up your account and get you the first karma

The more karma you have the stronger your account is

Step four once you've done that

after 7 to 14 days you can start posting

And step five once you reach that stage

you can start doing marketing

So there are still some things to know

Some subreddits don't allow promotion

Like the Y Combinator subreddit

it's almost impossible to post anything

And so it's not worth posting there

Step six with every post you change the angle

Either you can redirect to a YouTube video

to a Twitter post so you can really get creative

And that's really the magic of Reddit

Step seven after that

you need at least 10 upvotes in the first 10 minutes

What we've done internally is we have a group of 15 marketers

where everyone shares their Reddit post

everyone upvotes the other post

and then external people are going to like

is going to rank higher and higher and higher

Step eight you reply to every comment

absolutely every one of them

This is going to give you traction

This is going to show engagement

And the more engagement you have on the post

the more upvotes you get

and the higher you are going to rank

Okay what I'm curious about is

how do you come up with these ideas

for different content different stories

Are you using AI to come up with these ideas

Are you looking at top posts

How do you find this

Yeah so the main source of inspiration

is what I do in my daily life

As a SaaS marketer the more things I do

the more stories I can share

Same for Y Combinator

We get rejected we do a post

And even if you don't have experience

even if you are starting your business

and you want your 100 customers

you can still create stories about how your SaaS is going

what problem you are trying to solve

Everyone can get views and get traffic on Reddit

All right well one thing that I hear a lot from people is

I posted on Reddit I got negative feedback

my entire account got banned

How have you handled this

And how has your experience been with that

The only way to deal with that

actually there are a few ways

but first one is show proof

So no one can argue with what you are saying

You make 25K MRR you show that you make it

So that's really easy

And then you block all the people insulting you

or being really negative

But it can be really frightening at the beginning

because when you post you get 15 bad comments

saying that you will never make it

what you are doing is wrong

And so you really have to stick with it

and believe in what you are doing

That is great advice

You may not be aware

but I grew Starter Story on Reddit

That's how we got our first thousand users

monetize the business

People were so mad that we were sharing

these business stories on Starter Story

that they created a petition to ban us from Reddit

And it got all these upvotes and all this stuff

At the time it felt really scary

and like everything was gonna fall apart

Now when I look back on that time

it didn't matter at all

So for anyone watching this

who is worried about what people are gonna say

about them on Reddit

none of it matters

Just like Roman said

block these people

continue building your app

sharing your story and everything will work out

and it'll be worth it

But anyways Roman

we didn't really talk a whole lot about your app

and what it does

Could you give us a quick demo

of what you built and how it works

Yeah sure

So we built Gojiberry

to find high intent leads on LinkedIn

So an intent can be many things

can be someone liking specific posts

interacting with competitors

someone who has just fundraised hired

And so every day

our software is going to find the best leads

with their signals

So for example

just engage with a competitor

And every day we get the warmest lead on the market

and then we can launch campaigns

directly from our software like this

And so this will automate the LinkedIn outreach

So connect with these people

send AI personalized messages

and the results we get

in terms of acceptance rate and reply rate

are way above industry

just because the leads are great

and the messaging is really tailored to every lead

Thanks for showing that

It looks like a super cool app

I'm curious how you built it

and how you run this app

What tools are you using every day

to build and grow this app

So I'm the marketing guy

So I'm going to talk most about marketing tools

So we use Instantly AI

a great tool to do cold email

So that costs about 800 a month to run it

because we do very high volume

We use Outrank for SEO

This costs about 99 per month

And we of course use Gojiberry AI

to do LinkedIn outreach

and high intent lead outreach

That's about 99 per month as well

We use Canon Lead to book calls

So that's about 20

We use Framer for our website

to build landing pages

That's about 49 per month

We use ChatGPT plus NanoBanana

to create every post

and every graphic design as well

So that's maybe about 40 per month

And then we use also Sales Navigator

on some of our accounts

for 100 per month

All right cool

Well thanks for sharing that

Last question that we have

that we ask everyone

who comes on to Starter Story

What would be your advice

to young Roman

or anybody who's watching this today

that wants to build SaaS

So that's going to be really simple

It's advertise the way

you would love to be advertised to

For example

I love watching entrepreneur stories

like Starter Story

So when I hear successful stories

how they made it

that's something that triggers me

and I want to learn more

So this is the way I advertise as well

Cool

Well thanks for coming on Roman

sharing how you built this business

in five months

It's insane

It's a great story

I love Reddit

So thanks for coming on

and sharing everything

I think people are going to love this one

Thank you so much

Well Gus producer of Starter Story

what do you think about that one

That was pretty awesome

I mean if you try to figure out

like how do I do anything on Reddit

I feel like it doesn't get

any more practical than that

You know you talk about this

how you started Starter Story

like with Reddit

and obviously it's evolved and changed

but that is still like a platform

that essentially works the same way

He was just talking about

how he posted stories

and his experience

and you know

know subtly linked his product

and it's kind of crazy

that that still works

Yeah I think Reddit is not a platform

to get scale

It's not a platform to hit 10 000 MRR

20 000 MRR

but Reddit is amazing

and why it's especially valuable

for anybody watching this right now

If your product is not good enough

go post on Reddit

If you're worried that your product

is not good enough

go post on Reddit right now

and you'll get product feedback

from real people

Get your first 10 customers

your first 100 customers

probably not your first 1 000 customers

but that's what Reddit is for

Go post on Reddit right now

Rewatch this video

watch that playbook

and do it over the next month

Totally

Not that it's easier to post on places

like Twitter or Instagram

but with Reddit

you kind of

there's like a vibe on there right

Don't BS me kind of vibe on Reddit

which is probably what

someone who's just starting out

like really needs right

I think about myself

it would scare me to post on there

but it probably is exactly what I need

The exact feedback I need

to know whether what I'm doing

is good or not

Yeah

Rip off the bandaid

Just go post on there right now

Post anything

See what happens

I remember when I first posted on Reddit

it didn't go viral

It didn't even make the front page

It was like maybe the fifth

or the sixth or the seventh post

where I got 400 upvotes

That's when I realized

I had something with Starter Story

That one piece of content

So rip the bandaid off

Worst thing that can happen

is it doesn't get any upvotes

and no one will ever see it

So if you enjoyed this video

and you're ready to build something

you're ready to launch something

you should definitely check out

Starter Story Build

It is our platform

where you will find an idea

you'll build that idea

and you will ship that idea

to real customers

Even something enough

to maybe plug it into ChatGBT

and come up with your first Reddit post

and put the link to your app right there

and get your first users

You can start right now

by going to the link in the description

and starting to build your app right now

All right guys

Thank you for watching

We'll see you in the next one

Peace

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