My Apps Failed Until I Discovered This Playbook ($35K/month apps)
Starter Story
Nov 30, 2025
Loïc has co-founded 3 success SaaS apps using the same playbook. This video breaks down what that playbook is and how he used to to grow his apps to over $35K MRR each.
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Chapters:
0:00 - Intro
1:00 - Who is Loic?
1:33 - Loic's Apps
2:38 - Background
3:45 - Main Growth Channel
5:39 - Starter Story Build
6:40 - Builder-Creator Playbook
9:07 - Creator as Co-Founder
11:02 - Tech stack & Costs
12:24 - Advice
13:13 - Pat's final thoughts
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
Chapters
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Transcript
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No tools listed for this business.
I'm
a
French
guy
that
was
lucky
enough
to
build
three
successful
SaaS
in
the
e
commerce
industry
This
is
Loic
a
founder
from
France
who's
built
three
separate
successful
SaaS
apps
to
over
50
000
a
month
But
it's
important
to
note
that
it
did
not
start
this
way
I
spent
the
first
five
years
building
an
app
nobody
used
Five
years
of
building
in
the
dark
with
zero
users
and
zero
revenue
until
something
happened
that
changed
his
entire
outlook
on
what
makes
a
successful
idea
If
I
was
starting
over
this
is
what
I
would
do
I
asked
Loic
to
come
onto
the
channel
to
break
down
his
playbook
for
finding
ideas
that
win
And
in
this
video
we'll
go
over
exactly
how
he
builds
his
initial
MVPs
what
specific
platform
he
uses
that
drives
over
60
of
his
sales
and
his
exact
playbook
for
what
he
would
do
if
he
had
to
start
over
from
scratch
today
All
right
this
one
is
going
to
be
fun
Let's
dive
in
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
Loic
welcome
to
the
channel
Tell
me
about
who
you
are
what
you
built
and
what's
your
story
Thanks
man
So
yeah
my
name
is
Loic
I'm
a
French
guy
that
was
lucky
enough
to
build
three
successful
SaaS
I've
actually
launched
more
than
10
SaaS
companies
Most
of
them
failed
except
three
that
basically
worked
with
the
same
playbook
all
of
them
reaching
at
least
35K
MMR
within
their
first
month
of
activity
all
100
bootstrap
And
this
is
why
I'm
actually
here
I'm
really
excited
to
share
with
you
this
same
playbook
that
was
super
successful
for
me
Okay
I'm
really
excited
to
talk
about
that
playbook
But
first
I
want
to
understand
what
were
these
SaaS
companies
you
built
You
said
you
had
three
companies
that
made
over
35
000
MRR
after
starting
Can
you
break
these
down
Yeah
So
basically
the
first
one
is
InfoSpy
It's
not
working
anymore
but
basically
it
was
the
best
tool
to
really
help
e
commerce
businesses
to
spot
the
best
influencers
on
Instagram
and
Snapchat
to
promote
their
product
So
InfoSpy
we
hit
20K
MMR
in
two
months
And
then
yeah
the
next
one
was
Mynia
Mynia
is
actually
a
SaaS
business
to
help
other
e
commerce
businesses
to
just
find
products
So
basically
Mynia
helps
job
shippers
and
e
commerce
businesses
to
detect
opportunities
currently
in
the
market
And
Mynia
actually
peaked
at
750K
MMR
within
two
years
And
my
third
and
actually
latest
successful
SaaS
is
DropMagic
And
basically
DropMagic
is
a
SaaS
to
create
online
stores
for
beginners
with
AI
And
DropMagic
is
actually
now
growing
to
over
45K
MMR
within
the
first
four
months
So
we're
really
excited
Okay
cool
I
mean
three
successful
apps
That's
amazing
We're
going
to
get
into
the
playbook
of
exactly
how
you
kind
of
rinse
and
repeat
these
and
do
these
over
and
over
But
first
I
need
need
to
understand
your
background
How
do
you
get
into
the
space
where
you've
built
three
successful
SaaS
So
yeah
I've
actually
spent
the
first
year
of
my
professional
life
developing
a
SaaS
that
literally
no
one
ever
used
I've
shipped
a
ton
of
features
still
zero
customers
zero
MMR
for
like
five
years
and
basically
made
all
of
the
bad
decisions
possible
And
then
an
e
commerce
owner
actually
came
to
me
with
a
problem
And
it
turned
out
that
actually
he
wasn't
the
only
one
with
this
problem
And
from
there
we
just
followed
the
simplest
path
we
could
with
as
little
risk
as
possible
We
started
with
a
newsletter
that
validated
the
initial
traction
then
with
a
no
code
app
at
the
time
that
validated
the
product
market
fit
and
then
a
real
app
that
I've
developed
to
really
scale
And
now
I've
actually
left
my
position
of
CEO
of
Mynia
and
been
focusing
entirely
on
scaling
DropMagic
with
the
same
playbook
that
I
used
on
the
two
other
ones
Okay
cool
So
you
had
this
mindset
change
going
from
builder
to
problem
solver
which
I
love
And
this
was
your
big
turning
point
But
the
main
reason
why
I
wanted
to
have
you
on
is
you
have
this
growth
playbook
which
I
think
is
really
really
cool
And
I'm
excited
to
talk
about
it
Can
you
first
break
down
real
quick
what
is
your
approach
to
growing
SaaS
in
2025
A
lot
of
the
issues
with
current
enterprises
is
that
they
always
focus
on
the
product
but
they
just
don't
know
how
to
do
distribution
And
guess
who
can
do
distribution
Creators
So
basically
I've
been
using
the
same
playbook
with
all
my
successful
apps
It's
essentially
working
with
YouTube
creators
as
promoters
or
co
founders
So
promoters
you
basically
pay
them
with
cash
or
affiliate
revenue
And
co
founders
of
course
you
pay
them
with
equity
I'm
obviously
not
the
only
one
that
does
this
I'm
thinking
about
you
know
Twithunter
with
Thibaut
Mark
Lewis
is
doing
it
Also
a
lot
of
big
known
SaaS
like
Arcade's
N8n
that
are
also
scaling
usually
with
creators
on
YouTube
So
yeah
for
Mynia
and
DropMagic
we
actually
work
with
more
than
500
of
YouTube
YouTube
creators
right
I'm
primarily
focused
on
YouTube
for
four
reasons
First
one
is
it's
by
far
for
me
the
best
ROI
positive
investment
you
can
do
as
a
business
Also
the
outcomes
are
like
way
more
predictable
YouTube
videos
have
like
at
least
a
minimum
number
of
views
that
you
can
guarantee
You're
not
just
looking
for
TikTok
to
go
viral
Second
thing
is
it's
a
long
form
video
So
the
creator
has
like
time
to
show
to
his
audience
how
he
uses
the
app
which
is
just
a
major
difference
The
third
reason
is
also
it
stays
over
time
where
we
still
got
conversion
from
you
know
you
know
videos
that
are
like
three
years
old
and
also
helps
for
your
organic
traffic
And
the
final
reason
is
that
you
can
also
repurpose
the
long
form
videos
in
short
forms
and
ads
So
you
can
really
start
with
long
form
And
then
if
you
really
want
to
do
short
forms
you
can
actually
do
it
I
actually
see
a
lot
of
businesses
that
are
doing
a
lot
of
short
forms
and
trying
with
creators
on
TikTok
But
you
know
it's
nice
to
always
have
like
views
because
I
think
TikTok
is
really
good
good
form
for
like
burn
everyone
is
but
it
doesn't
convert
Whereas
YouTube
is
just
a
machine
for
conversion
Like
for
ourself
I
think
more
than
60
of
our
new
customers
come
from
YouTube
I
think
one
reason
Loic
is
successful
is
because
he
follows
a
specific
playbook
He
knows
exactly
what
apps
can
make
money
and
then
he
just
builds
them
quickly
Clearly
this
works
because
he's
done
it
three
times
already
now
And
this
is
not
him
just
getting
lucky
And
this
kind
got
me
thinking
Loic's
playbook
is
very
similar
to
what
we
teach
at
Starter
Story
Build
which
is
our
bootcamp
where
you
will
learn
the
fundamentals
of
building
with
AI
so
you
can
launch
over
and
over
again
just
like
Loic
In
just
a
few
short
weeks
you
will
learn
how
to
build
apps
with
AI
and
ship
them
to
the
real
world
But
the
best
part
is
that
we
lay
out
the
whole
playbook
for
you
What
tools
to
use
how
to
write
prompts
and
how
to
use
AI
to
ship
the
product
living
in
your
head
right
now
into
the
real
world
So
if
you
are
ready
to
build
and
you've
been
looking
for
the
Builder's
Playbook
then
Starter
Story
Build
might
be
for
you
Just
head
to
the
first
link
in
the
description
description
to
check
it
out
Our
next
bootcamp
is
starting
soon
So
if
you
are
ready
to
get
off
the
sidelines
and
build
something
real
just
click
that
link
to
learn
more
All
right
let's
get
back
to
the
video
Okay
YouTube
More
than
60
of
your
customers
come
from
YouTube
because
you
partner
with
creators
people
who
have
distribution
This
is
exactly
why
I
wanted
to
bring
you
on
the
channel
I
believe
obviously
YouTube
is
the
future
YouTube
is
the
best
place
to
get
customers
So
I
want
you
to
get
a
little
bit
more
detailed
on
this
When
you
start
a
SaaS
business
how
do
you
go
about
finding
hundreds
of
creators
to
partner
with
that
ultimately
market
your
SaaS
for
you
so
you
can
focus
focus
on
building
So
yeah
to
find
a
really
good
creator
I
actually
have
this
four
step
system
So
step
one
I
actually
need
to
find
a
creator
So
what
you
need
to
do
is
just
go
on
YouTube
type
keywords
look
at
all
the
videos
of
your
creators
see
who
are
talking
about
what
look
at
the
competitors
So
are
they
pushing
with
micro
influencers
big
influencers
What
topic
Are
they
making
a
long
trend
video
or
more
of
an
integration
And
then
once
I
found
actually
a
creator
I
actually
look
at
these
two
metrics
So
the
first
one
is
engagement
rate
So
basically
it's
views
divided
by
followers
It
should
be
over
10
I
think
that's
a
good
number
And
also
a
minimum
of
like
100
comments
per
video
And
the
second
thing
I
actually
look
is
basically
how
long
has
he
been
working
with
brands
So
usually
if
it's
just
a
one
off
deal
it
means
that
the
brand
was
not
profitable
So
you
shouldn't
really
go
with
them
Usually
what
I
try
to
look
is
did
the
creator
work
at
least
with
the
brand
three
times
So
step
three
reaching
out
Basically
you
have
seven
email
campaigns
So
basically
for
each
email
you
try
to
have
like
a
different
marketing
angle
And
I
also
blast
them
on
Instagram
and
Twitter
You
can
look
on
my
Twitter
I'll
share
all
of
this
And
the
fourth
step
actually
the
deal
making
part
Usually
it's
a
fixed
fee
and
a
commission
Always
label
the
initial
offer
by
30
and
then
offer
two
package
So
with
different
strategic
approach
So
the
first
package
is
a
bit
bit
more
risky
for
you
So
basically
it
means
that
you
put
a
bit
more
upfront
costs
but
with
the
lower
commission
And
then
the
second
package
would
be
less
risky
which
has
like
a
lot
more
commission
but
less
upfront
cash
So
basically
what
I
typically
do
is
I
just
make
a
deal
for
first
video
The
first
video
is
a
test
See
if
the
audience
is
responsive
if
it's
engaging
see
if
you
break
even
after
a
month
And
then
if
all
the
numbers
are
green
and
then
deal
for
a
package
package
like
three
four
videos
more
like
the
mean
run
So
you
get
like
a
discount
per
video
and
a
bit
go
deeper
into
your
partnership
Okay
cool
Well
thanks
for
sharing
that
playbook
on
how
to
work
with
lots
and
lots
of
creators
that
just
seemed
to
work
out
so
well
for
you
that
you
even
took
it
to
the
next
level
And
you
actually
asked
creators
that
were
really
successful
in
the
space
to
become
your
co
founders
I
think
that's
really
really
smart
as
a
builder
to
have
someone
with
equity
That's
really
really
focused
on
distribution
knows
how
to
create
content
and
knows
the
customer
Can
you
tell
me
a
little
bit
more
about
why
you
went
that
route
Yeah
Having
a
creator
in
your
co
founding
team
actually
has
three
really
good
positive
impacts
The
first
one
is
actually
to
de
risk
the
distribution
especially
when
you're
early
when
you're
launching
launching
a
SaaS
you
have
basically
two
big
risks
You
have
the
first
one
which
is
the
product
risk
and
the
second
one
which
is
the
distribution
risk
It's
really
hard
to
do
you
know
both
product
and
distribution
For
example
with
Batistan
which
is
the
co
founder
of
Draw
Magic
we
knew
that
it
would
secure
10K
MMR
because
he
had
like
this
impact
And
with
10K
MMR
you
can
now
spread
with
other
creators
You
can
actually
do
some
ads
You
can
really
also
develop
your
activity
The
second
reason
and
for
me
it's
actually
currently
the
most
important
is
the
product
insights
So
basically
you
want
to
have
a
creator
that
is
a
power
user
of
your
solution
And
this
will
just
provide
key
insights
for
the
product
direction
and
vision
He's
actually
the
one
selling
it
So
he's
the
one
explaining
the
features
and
talking
about
it
on
this
platform
So
he
will
really
have
like
this
front
row
man
where
he
will
get
you
back
feedback
from
his
community
And
these
are
like
super
important
The
third
reason
is
actually
marketing
insights
So
one
thing
that
is
so
undervalued
is
that
you
can
actually
with
a
creator
in
your
founding
team
you
can
really
iterate
super
fast
on
scripts
on
funnels
on
pricing
on
marketing
angles
And
you
can
actually
ship
a
lot
of
videos
obviously
for
free
because
he's
a
co
founder
And
then
this
will
actually
get
you
knowledge
on
your
secret
sauce
From
there
you
will
have
your
economics
and
you
can
just
replicate
with
other
creators
with
a
proven
system
right
So
you
can
actually
know
how
much
you
can
spend
on
a
creator
Okay
cool
Well
I
want
to
switch
topics
a
little
bit
And
I
know
you
build
all
these
products
You
build
the
MVPs
What
is
your
tech
stack
What
do
you
actually
use
to
build
an
MVP
and
build
it
really
quickly
So
I
use
Superbase
for
database
Next
js
and
Vercel
for
front
end
and
hosting
Sentry
for
debugging
TriggerDev
for
big
compute
Cursor
and
Cloud
Code
to
actually
develop
the
solution
Nanobana
to
actually
generate
images
with
AI
and
then
Gemini
and
OpenAI
for
the
copywriting
Then
for
the
marketing
part
I
actually
use
you
know
Blime
to
detect
the
best
creators
and
opportunities
I
use
Tolts
to
handle
the
tracking
and
payments
of
my
creators
I
actually
use
Atio
as
a
CRM
and
I
use
Loops
for
email
marketing
Okay
And
on
that
note
let's
talk
about
costs
and
profit
What
are
the
costs
and
margins
typically
look
like
for
your
SaaS
businesses
So
you
have
server
and
compute
you
have
like
100
bucks
per
month
And
then
for
all
the
AI
so
we
use
a
lot
of
LLMs
of
course
So
we
pay
like
1
5k
because
we
actually
offer
five
AI
images
for
every
free
user
So
that
scales
pretty
much
Then
for
the
ads
and
creator
currently
we're
really
scaling
hard
but
I
think
on
the
sweet
spots
especially
for
Mania
we
had
like
a
80
margin
Now
for
Drop
Magic
we're
a
bit
lower
because
we're
just
testing
a
lot
But
yeah
I
think
the
sweet
spot
will
be
between
70
and
80
margin
Well
thanks
for
sharing
that
being
transparent
about
the
numbers
The
last
question
that
we
ask
everyone
who
comes
on
Starter
Story
if
you
could
give
yourself
advice
for
when
you
were
starting
out
or
for
anyone
who's
watching
this
who
wants
to
build
many
successful
SaaS
tools
like
you
did
over
and
over
what
would
be
your
advice
So
I
personally
struggle
with
it
but
yeah
just
don't
get
emotionally
attached
to
a
project
project
Just
use
simple
deadlines
and
milestone
as
the
only
source
of
truth
to
carry
on
or
not
I've
wasted
so
many
years
to
just
you
know
believing
in
something
that
had
no
traction
just
because
I
was
emotionally
attached
to
the
logo
or
the
project
or
the
team
members
So
yeah
you're
just
wasting
time
and
it
will
hurt
Well
I
agree
100
Drop
your
ego
Don't
get
emotionally
attached
to
what
you're
building
Pivot
when
necessary
and
good
things
will
happen
Thank
you
Loic
for
coming
on
and
sharing
everything
I
love
what
you
built
Thanks
for
coming
on
and
sharing
with
us
All
right
Thanks
man
All
right
Thank
you
Loic
for
coming
onto
the
channel
Stories
like
these
are
insane
right
This
is
the
power
of
building
on
the
internet
We
are
in
this
small
pocket
of
time
right
now
where
you
could
just
come
up
with
an
idea
prompt
it
with
AI
tools
and
get
it
in
front
of
real
users
using
it
right
now
and
build
a
business
off
of
it
Look
these
things
don't
happen
overnight
and
not
every
idea
that
you
build
is
guaranteed
for
success
But
I
promise
you
that
if
you
try
just
like
Loic
did
in
this
video
double
down
when
things
were
working
and
stop
working
when
things
weren't
good
things
will
happen
If
you're
ready
to
get
off
the
sidelines
and
start
building
something
today
please
check
out
Starter
Story
Build
I'll
put
a
link
in
the
description
description
down
there
Just
check
it
out
See
if
it's
right
for
you
I
promise
it's
something
that
you
don't
want
to
miss
All
right
Thank
you
guys
for
watching
We'll
see
you
in
the
next
one
Peace
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