We chatted with with Kim, founder of Cooking Gift Set Co. ($72.2K/month). In our interview, Kim says:
Customers don’t care about your product, they care about what it can do for them. We show our customers what it's really like to cook with one of our kits. We appeal to their taste buds, by showing mouthwatering food photos.
Combined skills are what makes a duo more powerful than a single business owner, but you have to be willing to give up control and trust the other person as the expert.
After investing around $15,000 over 6 months, we made around $300. I still cringe when I say it out loud and I’m embarrassed to admit it in writing. Before you hire anyone, check how they measure their success.