The Marketing Playbook That Grew My App to $13K/month
Starter Story
Jan 8, 2026
Bhanu built SiteGPT and he’s grown it to $13K/month. But here's the thing... he's a builder, NOT a marketer. In this video, we'll dive into how Bhanu used his building skills to get thousands of views on his product (for free).
Join an upcoming Starter Story Build Bootcamp → https://build.starterstory.com/select-plan?promo=BHANU&utm_source=youtube&utm_campaign=bhanu
Follow Bhanu: https://x.com/pbteja1998
Check out SiteGPT: https://sitegpt.ai/
🔔 Follow the Second Channel: @StarterStoryBuild
🏁 We're hiring: starterstory.com/jobs
This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.
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Almost
1
million
people
have
visited
my
website
thanks
to
this
strategy
This
is
Bhanu
a
builder
from
India
who
built
a
13
000
MRR
SaaS
But
here's
the
crazy
part
He
spends
0
on
marketing
and
still
gets
thousands
of
people
visiting
his
website
every
single
month
I'm
a
builder
I'm
not
a
marketer
I
read
all
of
your
comments
on
our
YouTube
videos
and
I
know
you
guys
are
always
asking
building
is
cool
but
how
do
I
market
my
app
Well
this
video
is
for
you
Most
builders
hate
marketing
their
products
but
Bhanu
did
something
different
This
is
the
cheapest
and
low
effort
way
to
drive
traffic
to
your
SaaS
I
brought
Bhanu
onto
the
channel
to
share
his
exact
strategy
and
in
this
video
we'll
go
over
how
he
gets
thousands
of
views
on
his
website
for
free
his
seven
step
process
that
drives
thousands
of
clicks
every
single
month
for
0
and
why
this
strategy
is
perfect
for
builders
who
love
building
and
hate
marketing
If
you're
a
builder
this
is
one
that
you
cannot
miss
Let's
dive
in
I'm
Pat
Walls
and
this
is
Starter
Story
All
right
welcome
to
the
channel
Bhanu
tell
me
about
who
you
are
what
you
built
and
what's
your
story
My
name
is
Bhanu
and
I
built
two
SaaS
products
I
grew
one
of
them
to
6
000
MRR
and
I
sold
it
for
250
000
and
grew
the
other
one
SiteGPT
to
13
000
MRR
I
launched
SiteGPT
back
in
March
of
2023
and
so
far
we
have
made
around
500
000
in
revenue
What's
also
cool
is
most
of
our
customers
come
from
the
strategy
called
engineering
as
marketing
and
I'm
very
excited
to
share
my
own
approach
on
that
today
I'm
really
excited
to
have
you
on
Bhanu
to
talk
about
engineering
as
marketing
but
first
I
want
to
understand
what
does
your
app
do
What
is
SiteGPT
and
how
does
it
make
13
000
a
month
The
SiteGPT
it's
short
for
GPT
for
your
site
It's
like
giving
your
website
its
own
little
brain
You
have
a
24
7
AI
assistant
that
answers
everything
about
your
business
content
More
than
a
million
people
come
to
our
website
so
far
since
the
launch
and
we
haven't
done
any
kind
of
paid
marketing
Everything
has
been
through
organic
channels
60
to
70
of
traffic
is
from
Google
and
in
Google
almost
90
of
Google's
traffic
is
from
these
free
tools
that
we
made
Okay
that's
amazing
Thank
you
for
showing
off
your
analytics
showing
that
this
is
a
real
thing
and
showing
me
all
this
free
traffic
that
you
got
We're
going
to
be
talking
all
about
exactly
how
you
got
this
free
traffic
without
having
to
spend
on
marketing
Can
you
show
me
a
little
bit
more
about
what
your
site
does
Could
you
pull
up
your
site
and
explain
the
business
model
Is
this
a
SaaS
or
it's
a
website
What
is
it
Yeah
so
SiteGPT
it's
a
straightforward
SaaS
product
You
go
to
the
website
create
a
chatbot
and
put
it
on
your
website
and
you
just
pay
a
monthly
fee
based
on
how
many
chatbots
you
need
or
how
much
content
you
have
or
how
many
messages
you
expect
each
month
So
we
get
around
50
000
visitors
a
month
and
in
those
50
000
around
200
people
convert
to
leads
and
in
those
200
leads
around
60
convert
to
trials
and
in
those
60
25
to
40
actually
end
up
becoming
customers
Average
revenue
that
we
get
per
each
customer
it's
around
100
and
we
have
around
130
businesses
So
that's
how
we
got
to
13
000
MRR
One
thing
SiteGPT
has
is
it
has
a
very
large
customer
lifetime
value
Lifetime
value
is
how
much
revenue
you
make
from
a
single
customer
over
their
lifetime
For
SiteGPT
it
comes
down
to
around
1
700
1
800
Okay
Bhanu
thank
you
for
sharing
all
those
metrics
with
the
audience
I
think
it's
super
cool
that
you're
super
transparent
to
show
that
kind
of
stuff
So
thank
you
for
doing
that
And
it
looks
like
an
amazing
business
That
LTV
is
really
impressive
We're
going
to
dive
into
the
engineering
as
marketing
how
you
got
all
that
free
traffic
But
first
I
want
to
understand
how
do
you
even
get
into
this
What's
your
background
How
do
you
get
into
building
apps
and
building
stuff
online
I
was
a
software
engineer
Right
after
college
I
ended
up
joining
a
very
large
startup
Within
eight
months
I
felt
like
this
is
not
what
I
wanted
to
do
for
the
rest
of
my
life
So
I
quit
my
job
to
build
things
on
my
own
I
moved
back
to
my
parents
house
so
that
I
won't
have
any
expenses
and
just
started
building
my
own
things
One
of
them
took
off
It
went
to
around
5
000
6
000
MRR
It's
called
Feather
Around
January
or
February
of
2023
I
started
seeing
all
these
new
AI
tools
popping
up
on
my
Twitter
feed
So
I
felt
like
I
was
missing
out
I
felt
like
okay
why
not
spend
a
weekend
to
just
try
and
figure
out
what
this
AI
thing
is
The
best
way
for
me
to
learn
is
to
build
something
with
it
So
I
thought
okay
I
have
100
Feather
customers
So
what
can
I
build
for
them
Everyone
has
a
blog
So
I
thought
okay
why
not
build
a
chatbot
that
can
answer
everything
that
is
on
their
blog
So
while
I
was
building
it
I
realized
that
why
should
I
limit
this
to
100
people
of
Feather
So
I
thought
okay
why
not
separate
it
out
So
that's
what
I
did
I
took
two
weeks
from
an
idea
to
get
it
to
launch
When
I
launched
it
it
got
to
like
10
000
MRR
within
the
first
month
So
it
got
so
much
traction
that
I
had
no
time
to
work
on
my
actual
product
So
I
thought
okay
I
need
to
sell
this
to
someone
who
is
actually
capable
of
making
it
better
So
I
sold
my
previous
SaaS
product
Feather
for
250
000
completely
started
focusing
on
SiteGPT
and
growing
it
So
that's
what
I'm
doing
now
You
showed
me
earlier
that
insane
amount
of
traffic
that
you
got
from
Google
search
and
that
is
super
cool
And
that's
one
of
the
reasons
why
I
wanted
to
bring
you
on
the
channel
to
talk
about
that
So
how
do
you
get
all
this
free
traffic
and
essentially
free
customers
to
SiteGPT
The
way
I
get
all
this
traffic
is
through
something
called
free
tools
marketing
Like
I
build
dozens
of
free
tools
like
almost
50
free
tools
we
built
in
total
These
are
some
of
the
free
tools
You
upload
a
PDF
and
you
get
markdown
out
of
it
or
chatbot
name
You
give
some
information
about
what
your
chatbot
is
It
creates
a
chatbot
name
I
should
be
able
to
somehow
relate
this
to
my
main
product
People
who
use
this
tool
should
be
a
potential
customer
of
SiteGPT
Right
now
we
get
around
50
000
clicks
from
Google
every
month
And
almost
90
of
it
is
because
of
these
free
tools
And
we
get
around
300
leads
Majority
of
these
leads
are
from
Google
And
I
really
think
this
is
like
the
easiest
and
low
cost
way
and
low
effort
way
to
drive
traffic
to
your
SaaS
product
If
I
want
to
create
a
new
tool
it
takes
less
than
five
minutes
for
me
to
do
it
Because
I
already
have
all
these
tools
I
can
just
tell
cursor
okay
okay
look
at
these
free
tools
Now
in
a
similar
way
create
this
new
free
tool
This
is
the
keyword
for
it
And
it
will
just
build
it
out
in
less
than
five
minutes
That's
how
easy
it
is
to
get
traffic
from
these
tools
Bhanu's
strategy
is
super
simple
And
there's
a
lot
of
lessons
you
can
take
from
it
But
even
the
best
marketing
strategy
means
nothing
without
an
actual
product
And
nowadays
AI
has
made
it
even
easier
to
build
than
ever
before
And
that
is
why
we
launched
Starter
Story
Build
It's
our
program
where
we
will
teach
you
how
to
spot
an
idea
build
it
fast
with
AI
and
launch
it
to
the
world
Thousands
of
people
have
gone
through
our
boot
camps
and
launched
their
first
apps
And
with
the
new
year
coming
up
we
have
a
ton
of
boot
camps
that
I
think
you're
going
to
love
If
you've
made
it
this
far
into
the
video
I've
got
a
very
special
offer
for
you
Just
enter
code
Bhanu
at
checkout
for
a
special
offer
on
one
of
our
Starter
Story
Build
boot
camps
coming
up
in
the
new
year
That's
B
H
A
N
U
at
checkout
If
you're
ready
to
get
off
the
sidelines
and
build
something
dope
in
2026
then
I
hope
to
see
you
in
there
Just
click
the
link
in
the
description
to
see
that
special
offer
and
see
if
it
might
work
for
you
All
right
let's
get
back
to
the
interview
Okay
Bhanu
I
really
like
this
especially
because
the
vibe
that
I
kind
of
get
from
here
is
that
it's
kind
of
fun
to
create
these
free
tools
You're
a
builder
I'm
a
builder
I
love
building
stuff
I
hate
doing
sales
marketing
cold
email
writing
content
These
are
all
things
that
engineers
and
a
lot
of
builders
watching
this
channel
don't
enjoy
doing
And
it's
way
better
to
do
things
that
you
enjoy
doing
That's
what
I
really
like
about
this
So
my
next
question
for
you
is
how
can
other
people
do
this
A
lot
of
people
watching
this
will
have
already
built
something
They've
got
a
SaaS
They've
got
something
they
want
to
figure
out
marketing
What
would
be
your
step
by
step
playbook
to
get
started
with
free
tools
or
side
project
or
engineering
as
marketing
in
2026
if
they
were
to
get
started
right
now
This
is
exactly
like
what
I
do
If
I
were
to
go
back
and
create
all
these
tools
from
scratch
step
one
would
be
go
to
Ahrefs
go
to
Keywords
Explorer
and
I
leave
this
as
blank
Like
this
is
a
trick
that
I
found
someone
sharing
on
Twitter
and
just
click
on
search
This
is
especially
useful
if
I
don't
exactly
know
what
keyword
people
are
using
to
search
for
it
So
I
would
rather
get
all
the
keywords
And
step
two
would
be
now
we'll
start
applying
filters
to
get
to
my
target
keywords
For
example
we'll
start
with
an
include
keyword
Like
I'm
building
AI
SaaS
So
I
would
include
AI
as
one
of
the
keywords
Let's
say
I
want
to
create
a
generator
kind
of
tool
So
I
would
use
a
generator
You
will
see
all
keywords
that
are
AI
generators
So
this
is
how
you
get
all
the
keywords
that
you
might
want
to
build
But
this
is
still
not
enough
It's
very
difficult
to
rank
for
AI
image
generator
If
you
see
here
it
shows
87
keyword
difficulty
Step
three
I
will
add
a
KD
filter
Let's
say
I
only
want
to
get
keywords
with
less
than
10
keyword
difficulty
So
I
just
put
it
as
10
and
then
apply
So
now
I
see
all
the
AI
generators
that
have
very
low
keyword
difficulty
like
less
than
10
Like
any
decent
website
would
be
able
to
easily
rank
for
these
keywords
And
then
step
four
would
be
I
would
add
volume
filter
So
the
main
idea
of
like
this
engineering
as
marketing
is
to
drive
traffic
to
the
website
and
hopefully
convert
some
of
this
traffic
to
customers
So
my
next
filter
is
going
to
be
volume
Okay
I
need
at
least
1000
monthly
search
volume
So
like
I'll
just
apply
1000
So
here
I
would
look
for
keywords
that
are
relevant
to
my
product
If
you
see
AI
reply
generator
that
is
relevant
to
my
product
So
you
can
also
experiment
with
more
filters
like
more
types
of
keywords
For
example
AI
generator
or
AI
builder
AI
creator
Step
five
I
list
all
of
these
keywords
in
a
notion
page
Just
list
down
Okay
these
are
my
main
keywords
And
for
each
keyword
this
is
the
monthly
global
search
volume
And
this
is
the
keyword
difficulty
if
I
were
to
rank
for
that
And
step
six
would
be
now
I'll
think
of
okay
if
I
were
to
build
this
tool
what
CTA
would
I
add
below
this
tool
so
that
I
can
drive
traffic
to
my
main
product
through
this
tool
For
example
if
my
product
is
a
chart
with
PDF
So
I
will
say
something
like
okay
you
have
tried
charting
with
one
PDF
What
if
you
can
create
a
chart
bot
with
all
of
your
business
content
So
if
you
want
to
do
that
try
SiteGPT
So
like
something
like
this
I
will
think
of
CTS
for
all
the
potential
keywords
that
I
want
to
rank
for
And
finally
step
seven
would
be
I'll
just
create
a
table
table
with
the
keyword
as
the
main
column
and
then
volume
keyword
difficulty
how
much
effort
it's
going
to
take
for
me
to
build
this
tool
How
relevant
is
this
free
tool
to
my
main
product
So
once
I
have
this
table
written
down
I
will
just
prioritize
it
based
on
tools
that
have
high
volume
low
keyword
difficulty
that
are
easy
to
build
and
highly
relevant
to
my
product
And
then
just
prioritize
based
on
that
Bhanu
that
was
an
amazing
playbook
Thanks
for
sharing
that
step
by
step
For
people
watching
this
hopefully
you
enjoyed
it
Leave
a
comment
if
you
got
value
out
of
that
playbook
I
want
to
move
over
to
tech
stack
and
cost
I
know
you're
building
this
pretty
much
as
a
solo
dev
What
is
your
stack
How
do
you
build
this
What
tools
are
you
using
I
use
HREFs
for
SEO
for
creating
these
free
tools
And
I
use
SiteGPT
mainly
for
website
support
I
use
Cal
com
for
booking
calls
with
customers
I
use
DataFast
and
PostHog
for
analytics
I
use
something
called
SibleyAI
to
get
call
recordings
from
users
I
use
Bento
for
sending
emails
And
I
use
my
previous
SaaS
product
Feather
for
writing
blog
posts
And
I
use
FeaturePace
for
getting
feature
requests
and
bug
reports
from
customers
I
use
Mintlify
for
docs
And
I
use
Cloud
Code
for
actually
coding
with
AI
And
finally
I
use
ChartMogul
for
my
subscription
analytics
Last
question
that
we
ask
all
founders
who
come
on
to
Starter
Story
What
would
be
your
advice
if
you
could
go
back
in
time
before
the
successful
projects
Or
for
anyone
watching
this
that
wants
to
build
SaaS
and
do
free
tools
marketing
like
you
what
would
be
your
advice
I
would
not
spend
months
and
months
on
launching
something
I
would
say
just
launch
with
a
very
core
feature
of
your
product
And
then
let
users
feedback
guide
you
to
figure
out
how
the
product
should
go
forward
Like
what
direction
you
want
to
take
with
the
product
let
users
feedback
tell
you
So
that's
what
I
would
say
to
my
past
self
if
I
were
to
go
back
That's
great
advice
Launch
first
figure
out
what
happens
next
Thanks
for
coming
onto
the
channel
Bhanu
Thanks
for
sharing
everything
all
your
analytics
all
your
playbooks
free
tools
marketing
I
think
people
are
going
to
love
this
video
So
thanks
for
coming
on
Yeah
yeah
Thank
you
Thank
you
Thank
you
so
much
I'm
surprised
we
haven't
had
an
interview
yet
where
we've
really
gone
in
depth
on
engineering
as
marketing
free
tool
marketing
side
project
marketing
It's
one
of
my
favorite
things
especially
for
I
know
a
lot
of
builders
watch
the
channel
If
you
hate
marketing
and
you
suck
at
marketing
it's
going
to
be
a
long
road
to
get
good
at
it
Why
not
just
do
the
thing
that
you're
already
good
at
which
is
building
stuff
and
finding
a
way
to
market
that
way
What
do
you
think
Yeah
that's
kind
of
exactly
what
I
was
thinking
This
is
almost
like
a
little
hack
that
lets
you
drive
traffic
and
focus
on
what
he
likes
to
do
That
was
really
fun
I
think
for
me
to
hear
And
just
seeing
him
walk
through
the
keyword
research
stuff
all
that
is
pretty
cool
He
also
mentioned
something
that
I
thought
was
cool
was
how
with
now
with
AI
these
tools
are
really
easy
to
create
I
remember
a
few
years
ago
I
was
doing
a
lot
of
free
tools
marketing
for
Starter
Story
and
it
was
kind
of
a
pain
to
build
before
the
days
of
AI
But
now
you
can
he
mentioned
specifically
that
you
can
do
it
in
five
minutes
especially
if
you
already
have
existing
tools
So
you
just
say
hey
do
it
like
this
But
for
this
keyword
that's
super
cool
And
it
reminds
me
of
one
of
our
boot
camps
the
four
by
four
boot
camp
where
you
build
four
projects
in
four
weeks
And
a
lot
of
those
are
very
similar
like
side
project
type
of
tools
For
anyone
watching
at
this
point
in
the
video
I
think
if
you
have
a
business
that
is
a
great
boot
camp
to
take
and
maybe
come
out
of
it
with
four
side
projects
in
four
weeks
So
if
you
are
interested
in
that
boot
camp
I
will
put
a
link
in
the
description
That
is
it
for
this
episode
Thank
you
guys
for
watching
We'll
see
you
in
the
next
one
Peace
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